Loyalty

Loyalty Platform

2015

2 United Loyalty Systems, LLC

LOYALTY PLATFORM Technological platform for uniting retailers from various areas of consumer market enabling them

to build strong relationships with their customers

The platform enables you to build one-brand or united loyalty system

our clients

Merchant USER


Tools for end-user (customer)

User ID

Cash Cards E-money Payment methods for CashBack:

Instant money transfers;

Topping up cards

Utility, mobile and other service payments via the application;

Secure Internet payments;

Access to a network of retail stores and cafes participating in the loyalty program


Co-Brand Cards

Background


The end-customers use all-in-one payment+loyalty card, pay for goods and services and

receive cash-back!

Cards are available

in the retail network

or can be ordered

online

A client pays a

purchase at a

point of sale

A client receives

CashBack

as a remuneration for

their purchase

The cash back

funds can be used

for purchasing

goods and services

* Cash Back – a payment method, in which a client receives a certain % of the purchase amount back to their e-wallet after the transaction is complete

How it Works?


Web-site

1) Info Center

2) Call-Center, online support

3) Card ordering

4) List of partners (or points of sale): - Store locator, social media, reviews, testimonials,

5) Special offers:

- discounts, contests, events, promos, etc.

6) User account:

- Transaction history, filters.

- Gamification tools.

- Subscription.

- Personal history-based store rating.

- Alerts.

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Tools for end-user (customer)

Loyalty Program

Web site Prizes

Points

Rewards

Levels

Ratings


Coalition Loyalty Program

Open loyalty program- a customer can choose where to spend their cumulated bonuses;

Simplicity – real money, simple rewards algorithm;

Powerful communication in partnering networks and media;

Cost-saving on cards issue;

You can unite several retail companies into unified loyalty program

Innovative methods of data processing and reporting;

Comprehensive information about clientele – preferences,

habits, lifestyle;

Availability of the newest marketing tools such as cross-

marketing in partnership with various companies.


Cost Saving and Revenue Growth

New clients:

- Increase in turnover through attracting new customers;

- Low customer acquisition costs – the effect of coalition.

Existing clients:

- Increasing revenue per client;

- Customer retention;

Cost saving:

- Efficient channels of communication with customers

Increase in brand confidence and loyalty due to positioning in line with other strong partnering brands

Strategic Advantage

Coalition Loyalty Program: Merchants Benefits


Loyalty system database can be used for managerial decision making

Smart reporting tools facilitating decision-making and marketing campaign launching

Loyalty System

Data Base

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+Social networks

Management Solutions


Advertising campaigns online management;

Setting up customer rewards for actions;

Special offers, contests, discounts;

Social media marketing.

Merchant Tools: Advertisement Management

Advertising Management

A tool for creating advertising

campaigns to be displayed at loyalty

system portal, to be communicated via

email .and personalized alerts, to be

used for reward calculations


Customer Profile Data Management

Customer Profile;

Transaction history;

Activity analysis;

RFM* analysis and segmentation

Customer Profile contains transaction

history, purchasing history, RFM activity,

rewards history and customer personal data.

Personal data can be updated directly in a

user profile or via social networks

Merchant Tools: Customer Profile Data Management (1/2)

*RFM stands for customer value analysis (Recency, Frequency &

Monetary Value)


Merchant Tools: Customer Profile Data Management (2/2)

History of a client’s participation in special

offers

The behavior of a customer (history of

online purchases in partners’ networks)

Coming Soon 04/2015

7 purchases/month

Adding a functionality of advertisement response

history will facilitate customer segmentation and

launch of targeted campaigns

Customer Profile Data Management

5 purchases/month

1 purchase/month 4 purchases/month


Merchant Tools: Email Marketing

Email Marketing

On-request email campaigns;

Targeted EMAIL/SMS alerts;

Automatic Mailing (birthday, seasonal

Holidays)

Mailing to specified customer groups;

Templates selection.

Creating a mailing list, the ability to use previously

created advertising campaigns (special offers,

promotions), the ability to work with previously

created groups, setting up the date for mailing,

creation of chain mails. Tracking and reporting


Merchant Tools: SMS

SMS alerts

Linking to specific events;

Segmentation based on customer profiles;

Segmentation based on transactions activity


Merchant Tools: Analytics and Reporting

Analytics and Reporting

Sales volume (hours, days, week, months);

Accrual of cash-back;

Demographic customer data: filtering by gender, age,

location

Number of customers; their activity;

Customized reporting.

Analytics section contains both personal and

transactional customer data, available for real-time

processing. Segmentation and export of data are

available


Merchant Tools: Data Management

Data Management

Customer segmentation, clustering: Personal data:

- location;

- age;

- gender;

- marital status;

- children;

- car ownership.

Working with defined segments;

Segment reporting;

Criteria analysis.

Transactional data:

- Breakdown by date;

- Shopping on weekdays and weekends;

- Purchasing activity in the current month

Event segmentation:

- Birthday this month;

- Birthday this week;

- Birthday next week.


Merchant Tools: RFM analysis

RFM analysis

RFM indicators;

Precise data;

RFM clustering;

Saving of identified groups or

clusters


Merchant Tools: Cluster Analysis

Cluster Analysis

Coming Soon 04/2015

Sales analysis;

Reviewing the group info and

composition;

Working with groups/clusters;

Reporting.


Merchant Tools: Reporting (1/4)

Report samples

Sales-based segmentation

Personal data-based segmentation



Transactions breakdown in the stores of Merchant X and in the other partners’ stores

Purchases; 7

Purchases 5

Purchase; 1

Purchases; 4

Партнер 1 Партнер 2 Партнер 3 Партнер 4 Partner 1 Partner 2 Partner 3 Partner 4

Report samples


Email sending report Rewards report


Report samples


RFM analysis

RFM analysis in clusters


Report samples


Merchant Tools: E-Money Distribution Agent’s Profile

- Transaction history (rewards paid in favour of customers)

- Low-balance alerts

- Data export;

- Support.

E-Money Distribution Agent’s Profile:


Customer Benefits (1/2)

Account Balance:

• General information;

• Breakdown by period of time;

• Breakdown by loyalty program partners (in

case of coalition loyalty program).

Information about saved funds:

• General information;

• Breakdown by period of time;

• Breakdown by loyalty program partners (in

case of coalition loyalty program).

Interaction:

• Special offers from brands;

• Subscriptions;

• Ranking of retailers.


Gamification, game mechanics:

• threshold levels of remuneration;

• socialization;

• Rewards for sharing, for review;

• Social communities subscription.

System of alerts:

• Personalized offers from partners;

• Alerts about rewards;

• News.

Customer Benefits (2/2)


Benefits for Merchants

Research and analytics

24/7 support

In case of coalition – shared access to combined data base

Marketing campaign management

New customers attraction

Active communication with customers, activation techniques

Managerial decision-making

Increase in brand-awareness and sales volume

Legal and financial model

Processing platform, data storage

Safety data encryption

Integration

Technical support

Card issue, co-branding

Cards distribution

Merchant interfaces

Available Services for Merchants within the Loyalty

Platform (area of responsibility of the loyalty

system owner/organiser + partners)


Thank You for Attention

Contact us for more info and pricing: [email protected] Inna Rumiantseva FinovateStudio

Loyalty

Economy & Finance

united loyalty systems

llc loyalty system database

payment loyalty card

loyalty system data

llc tools

llc cost

customer rewards

llc website