Lower Than Atlantis Advert Analysis

Advert Analysis

Lower Than Atlantis-First Headline Tour

To the left is the advert used for Lower Than Atlantis’ first headline tour in the UK. I have used this for my advert analysis as the genre of

this band fits closely with the genre I am using for my music video.

The advert features the same image used on Lower Than Atlantis’ second album. This

could show fans that the tour will feature songs primarily on

that album.There is no colour used on the images in the advert, giving it a

minimalist effect.The image shows two hands,

both holding stuff that is found typically in their fan bases

pockets (showing a plectrum, a rolled cigarette, coins and

paper) showing what kind of image the fans go for.

The dates for the tour are written in a darker colour than the background so it can stand out against it. It shows the dates and places in which they are playing, and is

placed in between the bands logo and the bands image used on their album. The date that the tickets go on sale is advertised, as well as where you could purchase the

tickets. “First Ever Headline Tour” is written above the dates in red writing, as well as being outlined in red to gain attention to the fact it is their first tour.