Love life

LL Movement

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Love life is an attitude for youth to life. Telling them that you are so young, healthy, and full of life. Do you want to put yourself at risk of unprotected sex, unwanted pregnancies, and HIV/Aids? Espe-cially when it comes with getting sick and losing your inhibitions. Learn how to love your life and say no to unprotected sex.

What is Love Life?

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From the neighborhoods where our stores are located to those where our coffee is grown, we are committed to making our communities stronger.Bringing people together, inspiring change and mak-ing a difference in people’s lives – it’s all part of being a good neighbor. And it’s a commitment rooted in the belief that we can balance profitability and a social conscience.

http://www.starbucks.com/responsibility/community

Starbucks say they have the responsibility.

What are Starbucks doing now.

Community Service Youth Leadership

Starbucks Knights

I think I am kind, good-hearted, and warmhearted.I think I am trustworthy, competent, and reliable.I think family is important.I think It is important to be well-informed about things.I like tasty food, art, and high educated.I have higher income.I am loylal to one brand.

How to convey Love Life to Starbucks knights?

Costumer experience mapping

Observation of Starbucks knights’ behavior

When the knights are waiting for their order and at the drink station, they spend more time to observe the surrondings. Now, Starbucks usually put their new event poster on th Bulletin Board and put their new taste drink or food poster beside the line around the cashier. However, they don’t really read the post-ers. We should do advertising at the place that people must can see it.

Idea: Lovly protection

Recommended for use at every hot moment

Not only protect your hand.