Love Food – Hate Waste? Inspirational food – how can we inspire universities and colleges to reduce waste through positive behaviour change campaigns? Jo Kemp (Lauren Naylor Morrell, Victoria Frodsham), StudentForce for Sustainability Emma Marsh, Wrap Dave Morton, University of Winchester Daniel O’Connor, Newcastle University
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Love Food – Hate Waste? Inspirational food – how can we inspire universities and colleges to reduce waste through positive behaviour change campaigns?
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Love Food – Hate Waste?
Inspirational food – how can we inspire universities and colleges to reduce waste through
positive behaviour change campaigns?
Jo Kemp (Lauren Naylor Morrell, Victoria Frodsham), StudentForce for
Sustainability
Emma Marsh, Wrap
Dave Morton, University of Winchester
Daniel O’Connor, Newcastle University
Love Food – Hate Waste?
Emma Marsh – The Food Waste Agenda
Dave Morton – A University approach
StudentForce – Community engagement
Panel Discussion
Emma MarshCommunity Partnerships Manager
The scale of the challenge
Preventing household food waste and partner
support
Impact to date
Manchester City Council in partnership with
Manchester University
0.40.004
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8.3
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Household Manufacturing Retail Distribution
Mill
ion
tonn
es
Most of the UK’s (known) food waste arises at the household level
Household food waste50% of total UK food wasteOver 5 mt reaches landfillAt least 60 and up to 80% is avoidable:
Worth £12 billion or £50 month for the average HH
Includes 17 billion “5 a day” portions
Responsible for the equivalent of 20Mt of CO2e; the same as 1 in 4 cars on UK roads
25% 16% 13% 12% 10% 6%
Planning Buying StoragePreparatio
nUse
55% “left & unused; 45% “prepared, cooked, served too much”
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0.6
0.8
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1.6
16-24 25-34 34-44 45-54 55-64 65+
Age group
kg
pe
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Awareness of household food waste as an issue is high
65% agree that the “average family” could save c. £50 a month
However personal acceptance & recognition is much lower 77% estimate their own potential savings
to be < £20 a month (26% say £0!)
16-24 55-6425-34 34-44 45-54 65+
Kg per person per week
Changing consumerbehaviour “Love Food Hate Waste”Partner activity
Changing the retail environmentensuring retailers change /improve products and practices to help consumers waste less
Enabling partner activity Introductory
materials & case studies
Template resources Regular press
releases\ briefing notes
Training partner staff Strong partnerships
with food industry, local authorities, community groups, wider media
Changing the retail environment - Helping consumers:
- Pack size range and availability
- Promotions
- In-store guidance
- Maximum shelf life
- Packaging design
- Clear storage guidance
- In-home tools
- Consistent, simple use of dates
- Portioning advice and tools
-Tips and recipes
Impact to dateIn 2009, a minimum of ~380,000 tonnes pa less food waste collected than in 2006/7
The value of the food waste avoided in 2009 is around £860 million, and the reduced emissions of CO2e is around 1.6 million tonnes
An integrated approach has delivered a minimum of c. 5% reduction over 3 years
To provide information about the amount of food that is thrown away and how much could be saved by using the food already bought
To provide helpful and practical hits and tips on how to reduce the amount of food thrown away
To provide those taking part in the competition with the experience and challenge of working in a professional kitchen
Manchester City Council and Manchester University - Student Masterchef 2010
Enhanced community engagement: 24 local judges (provided time for free) including:
North Manchester FM, Didsbury Women’s Institute, Community Food Demonstrator, Food Co-Operative Manchester, local residents from Manchester, and Fuse FM
Jamie Shemie, Culinary Arts student – ‘It was great to be part of such a well organised campaign. The students were
all amazing and it was good to see them learn about reusing food and reducing food waste’.
Greater Manchester Councils
46 entries (up 48% on 2009) An increase in traffic on the
www.recycleformanchester/facebook.com pages from 17 users who stated that they liked the Recycle for Manchester web pages to 90 users at the end of the campaign
11 press articles Business sponsorship including
Fareshare and Manchester restaurants Total cost just £1,234!