Louise’ Pentland’ - RDO Conference 2020...Ready’made’ audience. (yearsspent building’it).’ Stunning, beaufully shotfilm. Perfectfor TV. Needsaway to findthe audience.

10.09.2014  

Louise  Pentland  

1,000,000,000  Viewers  

100,000,000  Creators  

100  Hours  of  new  Content  posted  every  minute  

More  18-­‐34    Year  Olds  

Than  watch  any  TV  Network  watch  

80%    From  outside  US  

6,000,000,000    

=  almost  70,000  Years  if  you  watched  it  all  end  to  end  and  could  stay  awake  long  enough!  

Hours  watched  every  month  

My  Story  

Spends  year

s  building  

an  audienc

e  

A  Creator  

Feels  like  a  friend  

Tells  you  

something  

interesHng  

Totally  relatable  and  engaging  

AuthenHc  Not  like  an  ad  or  a  promo  

ProducHon  

budget  

irrelevant  

Ready  made  audience.  (years  spent  building  it).  

Stunning,  beauKfully  shot  film.  Perfect  for  TV.  

Needs  a  way  to  find  the  audience.  

There  will  be  a  fee  

+  

-­‐  

Developer   Creator  

Needs  a  way  to  engage  the  audience.  

Needs  hungry  audience  waiKng  to  watch.  

Audience  hungry  for  next  video  post.  

Feels  like  a  friend  telling  you  something  interesKng.  

Feels  like  a  promo.  (because  it  is!)  

Creator  takes  creaKve  burden  

ProducKon  standards  lower  (but  totally  engaging)  

Right  for  Sales  Process  

Right  for  MarkeKng  Process  

13  -­‐  33  

Demographics  

Influence  Today  

47.4%  My  own  

demographics   UK  

Tomorrow’s  Buyers  

Children  of  Today’s  Buyers  

Influence  Today  …...  and  moving  up!  

27.4%  

US  

19.0%  

EU  

5.1%  

Oz  

1.1%  

Other  

100  hours  every  minute  

Developer  IniHal  

100,000,000  Creators  

Developer  UlHmate  

Super  EffecHve  

EffecHve  

1,000,000+  subscribers  

100,000+  subscribers  

700  250  

Visib

ility  

Universe  

The