LOSE THE EXCLAMATION POINTS!!!
Jul 04, 2015
My Lightning Talk from CONFAB London 2013.
Speaking with an authentic voice is good for business - and the soul. Thanks to the brave new world of new media we don't control all of our brand messaging anymore - only a tiny part of it. That's why it's never been more important to speak honestly and directly about our products, even if we're selling pickles.
Speaking with an authentic voice is good for business - and the soul. Thanks to the brave new world of new media we don't control all of our brand messaging anymore - only a tiny part of it. That's why it's never been more important to speak honestly and directly about our products, even if we're selling pickles.
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