Los Angeles Lakers Management Analysis

Los Angeles Lakers Management Analysis

Presented by:Oscar Leon

Gilbert WashingtonBryan Hergenroether

Management Audit

• Research– Internal – External– Organizational Culture – Service Quality Audit

• Analysis – Management of Change– Strategic Analysis– Suggestions for Improvement

Internal Environment

• Resources:-Human Resources-Financial Resources-Physical Resources-Informational Resources

• Organizational Structure

Jeanie Buss, VP Business Operations

Mitch Kupchak, GM Phil Jackson, HC

Dr. Jerry Buss Owner

• Leadership on the Court

Kobe Bryant Derek Fisher

External Environment

• Economy• Customers• Suppliers (service/product) • Workforce• Governments• Society• Competition• Shareholders• Technology

Economy

• average $369 million • 1% more than last year.• values are still 2.6% below the $379

million peak average they hit two years ago.

Customers

Sponsors/Suppliers

• Toyota Motor• American Express• Anheuser-Busch• Verizon Wireless • Carl's Jr..

• AEG– Facilities

NBPA and David Stern

• Player Contracts• Rookie Contracts• Salary Caps

• Collective Bargaining• Arena Guidelines• Fan Conduct

Competition (In Sport Entertainment )

Technology

• Tickets• Fan Experience • Interactive

Social Responsibility

The Los Angeles Lakers Youth Foundation's goal is to assist nonprofit community organizations based on need. With the Foundation's focus on the use of sports to promote education, teamwork and self-esteem among Los Angeles area youth, our fundraising directly supports these initiatives

by providing financial assistance to children and local youth programs. The Los Angeles Lakers Youth Foundation is a 501(c)(3).

• Players• Foundations • Globalization

• Management of Change-Demographic-Technological-Economic

Service QualityLos Angeles Lakers vs. Minnesota Timberwolves

Tickets = $132.75Food/drinks = $54.46Parking = $5-----------------------------Total = $192.21 (not including gas!)

Service Quality- Perceptions of Management vs. Leadership

- Service

- Likes vs. Dislikes

- Overall Experience

Service Quality

SWOT

http://ogbinc.weebly.com/index.html