L’oréal

L’ORÉAL“Because It Is Worth It”

Group Members

• Hoq, MD. Ashraful -------------- 12-20454-1

• Morshed, Farzana -------------- 11-19685-3

• Khan, Ali Akbar ------------- 12-21714-2

• Hasan, Nayemul ------------- 12-20743-1

Preview

• The History Of the company• Operation• Product Target• HRM & Its Policies• Recruitment & Selection• Compensation & Benefits• Negative & Positive Policies• Conclusion• References

The History Of the company…

• In 1907, a young French chemist Eugéne Schueller developed an innovative colour formula;

• In 1909, he registred his own company;• In 1920, the small company employed 3

chemists;• In 1912, Eugéne Schueller started to

export his products;• In 1933, he created and launched Votre

Beauté, a magazine devoted to women;• In 1953, L‘Oréal won an advertising

Oscar.

Operation

• L'Oreal is the world largest cosmetics and beauty company. They have over 500 products.

• This brand concentrates on:• Hair color• Skin care• Sun protection• Make up• Perfumes • Hair care

Product Target

• L’Oreal is mainly used for the younger people like teenagers as most of their products involves make up which most teenagers like.

• L'Oreal also targets their products to older women.

• Their slogan “because we’re worth it” shows that the product is a luxury product which suggests it is could be expensive.

• L'Oreal's product, reached the top 100 brands of The Brand Trust Report published by Trust Research Advisory in India

HRM - Mission• “To attract & retain the talent needed to achieve the

broader business mission.”

Employees • Management head- Frederic Roge, President & CEO.• In 2013, employees recorded at 72,600 .• Strategic committee consists of 13 members.• In 130 country's 50,500 people employed.• 2,900 employed for Research & Development.• 42 manufacturing plants employed 14,000.

Recruitment & Selection

• Leadership skills, Analytical skills, Communication skills.• Business flair & entrepreneurial mindset.• Tropical & talented personalities.• Vigorous management trainee program.• Continuous recruitments.• Ranked most attractive employers.

Compensation & Benefits

• Bikes- for –work scheme & childcare voucher.• Life style perks on health & well being.• Strong confidence.• Discount on L'Oreal products.• Worldwide Profit Sharing.

HRM Policies

• Leadership on innovative products with quality & effectiveness.

• Respond to aspiration of consumers.• Provide the best in cosmetics to men & women all over the

world.

Policies Positive Sides

• Concrete & meaningful steps on reducing carbon emissions.

• Named household sector leader by Climate Counts.• Respect the standards of excellence.• Promote the emergence of a diversified ecosystem.• Measure & report the progress.

Negative Policies

• The company has recently faced discrimination lawsuits in France related to the hiring of spokes models and Institutional racism.

• In the UK, L'Oréal has faced widespread condemnation from OFCOM regarding truth in their advertising and marketing campaigns concerning the product performance of one of their mascara brands.

• Therapeutic Goods Administration, Australia withdrew advertising regarding wrinkle removal capabilities.

Conclusion

• The L’Oreal Group is the world’s largest cosmetics & beauty company. In our opinion, we think that L’Oreal has successfully created a brand identity as the adverts that present the products make them look more expensive.

REFERENCES• https://www.google.com• http://www.lorealparisusa.com/• http://en.wikipedia.org/wiki/L%27Or%C3%A9al• L'Oréal Annual Report 2012“

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