Lorde doesn’t care about your app (and nor do the rest of Gen Z).
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Lorde doesn’t care about your app (and nor do the rest of Gen Z).
Gen Z is ready to start spending. And they really don’t think we’re cool.
Gen Z are the first true digital natives. They’ve never known life offline.
They’re smart and connected. And they see through your marketing.
‘Cool’ tech is not cool to Gen Z; it’s just how things should be.
Gen Z needs seamless, interactive, digital brand experiences.
Be visual.
Be succinct.
Be authentic.
Be good.
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