LOP - Events

XXXYYYLetter of Proposal

____, ___ _______ 2011

EXECUTIVE SUMMARY – 1/2

• XS and its partners have HIGH SKILL IN ENTERTAINMENT, with special focus on performing arts (see references at slide 70-71 and the word file attached to this presentation)

• XXXYYY represents a great opportunity for XS and its partners: they looks for challenging project characterised by great ARTISTIC PROFILE and COMUNICATION EFFECTIVENESS.

• XXXYYY has several requirements. XS and its partner are absolutely skilful in formulating artistic plan, selecting outstading performers and managing them in order to run show of arts.

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EXECUTIVE SUMMARY – 2/2

• THE PROFILE OF XXXYYY. Bla bla bla.

• XS and its partner propose to cooperate for a) the DINNER SHOWb) the GO-GO SESSIONc) the DAILY ENTERTAINMENT and they propose tod) host in XXXYYY A CONCEPT EVENT PER WEEK.

• XS and its partner can obtain the support of the owners and PRs OF 100 IMPORTANT ITALIAN DISCO CLUBS (see name and reference in the attached word file).

• XS IS ALSO READY TO PARTIALLY INVEST is outstanding projects, since brand reputation and visibility are current main goals.

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MENU OF PROPOSALS – XXXYYY• Different alternatives exists for entertainment program to be proposed at

XXXYYY They are summarised in the following bullets:

Performers• Bla bla bla

Go-go dancers (trained by Nu’Art/ArteX) Costumes

• Bla bla bla Scenographies

• Bla bla bla Equipments

• Bla bla bla

Including, - Management of the performers- Choreographies- Light Design- Conception of 8 customized meaningful formats to be proposed

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CONTENT OF THE PRESENTATION

• XS, Nu’Art and ArteXThe group of proposer of the cooperation.This section describes the key features of each brand and some references, aiming to enhance the

effectiveness of the proposition.

• Value Proposition for XXXYYYOn the basis of the discussion held in _____, it is here summarised the list of requirements

illustrated by the top management of XXXYYY On the basis of the perceived needs, a general description of opportunities and objectives is

herewith illustrated.

• Formats of Show – Preliminary Draft In this Section, the preliminary drafts of 8 formats of night show are sharply illustrated.

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AGENDA

• XS – Customized Show of Arts– Show of Arts and Club Entertainment

– Costumes and Make Up

– Special Equipments

– Scenography and Light Design

– Performing Arts

– Narrator

– References

• Value Proposition for XXXYYY

• Formats of Show – Preliminary Draft

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XS – Customized Show of Arts

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• XS is a company which focuses on conceiving and design show of arts, to be proposed in theatre, disco clubs, private events, dinner show, fashion show and fairs.

• XS is compounded by a team of professionals, largely experienced in entertainment and artistic domains.

• XS can provide the following skills and can perform the corresponding tasks:

– Conception of the show– Formalization of the screenplay– Create the choreography– Design and produce the scenography– Design the light setting and manipulation– Art direction of the show

• XS cooperate with several partners, some of them are professionals and some of them operate by their own companies

KEY PARTNERS & PROFESSIONALS

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• Irma di Paola – coreography• As a dancer, Irma studied with the most famous choreographers of the world, ranging from classic ballet to hip hop. Her

track recorded as dancer proofs her involvement in several, relevant TV shows (e.g. X Factor, I Raccomandati, NPDV). She also participated in the cast of some well known Italian singers (e.g. Elisa and Giorgia) during the whole tourneè and in the group of dancing actor involved in movies like "The Tourist“(Angelina Jolie and Jhonny Depp).

• She also acted as assistant of the main choreographers of several TV initiatives, such as Festival of Sanremo, Star Academy and “Quelli Che…”. Due to her large background and her love for art and dancing, she continues to be also a teacher and a creative choreographer, used to merge different dancing styles in an innovative way.

• Antonio Santarelli - theatral scenography

• Mauro Volpe - creative light design

• Anna Biagiotti - costumes

• Roberto Junior Paglialunga – theatral make up

AGENDA





– Performing Arts

– Narrator

– References



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SHOW OF ARTS VS ENTERTAINMENT

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Two different kinds of “artistic product” can be identified:

•Show of ArtsIt is usually proposed in the theatre, special eventi, dinner show and

fashion show

•Club EntertainmentIt is usually proposed in the disco clubs

XS focuses on artistically excellent show of arts and in innovative entertainment for disco clubs.

XS’ APPROACH TO SHOW OF ARTS

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• XS’s approach to show of arts and, in general, to the artistic domain can be summarised in the following bullets:– Set the Art Concept– Collect ideas, images, guidelines, technical suggestion in a brainstorming

phase– The author and the art director assess and select the proposal and formalise a

general story board– The art director of the show details the story board by interacting with the

technician and the choreographer– When the story board is officially set, the selection of the cast start and the

choreographers select the best performers for the show– Several further activities tale now place, including the design of costumes,

equipments and the formulation of guidelines for the make up – After a period of training and rehearsal, the show will be ready

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• During a Show of Arts, different kinds of choreography can be proposed:

1) moving models on the stage (a picture)2) synchronized movement of models and dancers 3) choreography of gymnasts4) performance of circus artists5) freestyle exhibition6) choreography executed by different kind of performers.

SHOW OF ARTS – Coreography

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SHOW OF ARTS

professional dancers, models

gymnasts, circus performers, music live performers, singers,

poets, actors.

PERFORMERS

In the following slides, performers will be grouped in accordance with the following scheme:

• Dance performers (dancer, gymnasts, circus performers)• Models (both fashion models and go-go dancers)• Music performers (singer, live music performers)• Illusionists• Actors, including narrator and other characters

For dance performers, XS refers to Nu’Art; for Models, XS refers to ArteX.Both Nu’Art and ArteX are exclusive partner of XS worldwide.

PERFORMERS:

CLUB ENTERTAINMENT

go-go modlesgymnasts, circus performers,

music live performers, singers,

NU’ART CONCEPT PERFORMANCE

• Nu’Art is currently the Italian leader company for concept performances, both for top firms special events and private parties.

• A large number of dancers, each one highly skilled in a specific dancing discipline, implements the artistic creations and ideas of a highly qualified staff of professionals

• Senior artists operating in Nu’Art are experienced in choreography, scenography, visual art , lighting design and music selection and production.

• It is by the skilled contribution of coiffeurs, experts in artistic make up, artisans and tailors that the dancing performances reach great emotional intensity and representation capability

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ARTEX

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• ArteX is the new brand created by Nu’Art and focusing only on club entertainment

• In the past Nu’Art concentrated on both club entertainment and show of arts

• Nowadays, ArteX took the place of Nu’Art in club entertainment• ArteX is compounded by the same performers that previously operated for

Nu’Art. Also the management is the same in ArteX and Nu’Art• The creation of a second band has been driven by the need to propose

Nu’Art at a higher artistic level and thus only ArteX focuses on club entertainment

Please notice that Nu’Art didn’t abandoned the discoclub, but it just limits its activity in the disco club to concept event (i.e. Show of Arts).

AGENDA





– Performing Arts

– Narrator

– References



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COSTUMES

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• A key competence of XS/Nu’Art can be identified in the design and production of taylor made costumes.

• Several fashion designer and a really wide number of artisal continuously support XS/Nu’Art for the production of innovative costumes.

• XS approach focus on identify a subject, a tale and then to formulate a story board that can drive the preparation of the show, similarly to what happen in a theatre.

• On the basis of the general guidelines of the show and after a deep desk research, dedicated staffs focus on designing the required costumes. Selected models will be then manufactures.

ENHANCING PERFORMANCE IMPACT …

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… BY TAYLOR MADE COSTUMES – 1/4

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TAYLOR MADE COSTUMES - 2/4

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TAYLOR MADE COSTUMES – 3/4

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TAYLOR MADE COSTUMES – 4/4

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… BRINGING ON STAGE LUX AND FUTURE

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… AND AVANTGARDE FORMAT

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MAKE UP DESIGN

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• As well as costumes, also make up play a crucial role in several events and artistic initiatives.

• In the following slides, few example of make up solution have been proposed.

• XS/Nu’Art usualy define the art concept of the show, then work in order to define the story board, the cast and the choreography. Then they finally move to the costumes and to design the guideline for the make up artists.

(Please notice that some example of preliminary make up guidelines will be shown at the end of this presentation, within the session dedicated to 8 formats of show)

MAKE UP - Theatral Format – 1/3

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27


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AGENDA





– Performing Arts

– Narrator

– References



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SPECIAL EQUIPMENTS

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• Thanks to a team of engineer and artisan, XS/Nu’Art ideated and realized the equipment illustrated in the following slides.

• XS/Nu’Art is currently used to invent, engineer and realize new tool and equipment to be used out-door and in-door, in order to emphasizes the impact of the show.

EQUIPEMENT & CAGES

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… and MECHANICAL DEVICES

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… and OUTDOOR EQUIPMENTS

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… TO BE JOINTLY USED IN THE SHOWS OF ARTS

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AGENDA





– Performing Arts

– Narrator

– References



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SCENOGRAPHY AND LIGHT DESIGN

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• The subsequent slides illustrate some scenographical solutions adopted for special event or in TV channels.

• All the solution herewith shown have been conceived and realized by XS and its partners.

THEATRAL SCENOGRAPHY – 1/3

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ADVANCED SCENOGRAPHY FOR CLUBS

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LUXURIUS SCENOGRAPHY

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NATURAL SCENOGRAPHY

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LIGHT DESIGN

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• The subsequent slides show several images illustrating light design adopted for special event.

• All the solution herewith shown have been conceived and realized by XS and its partners.

FASHION SHOWS

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EVENTS IN EXCLUSIVE LOCATIONS

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INNOVATIVE SOLUTIONS FOR POOL PARTIES

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CORPORATE INITIATIVES

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CUSTOMISED SCENOGRAPHY AND LIGHT DESIGN

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OUTDOOR LIGHTING

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AGENDA





– Performing Arts

– Narrator

– References



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PERFORMING ARTS

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• In the subsequent slides, images of several performers and different kinds of shows are illustrated.

• All the performers and all the shows that appear in the next slide have been designed by XS/Nu’Art/ArteX and each performers is permanent employee of one of the three brands.

• Specific video will shown the choreographies created by the staff entitled for that task.

PROFESSIONAL TALENTS – 1/2

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PROFESSIONAL TALENTS – 2/2

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SENSUAL MODEL DANCERS

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CIRCUS PERFORMERS

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EXCITING COREOGRAPHY

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TRASGRESSIVE ATTITUDE

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CHARISMA ON STAGE

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MUSIC PERFORMERS (Partner)

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VIDEO COREOGRAPHY – Behind the screen

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VIDEO COREOGRAPHY – On stage

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AERIAL OUTDOOR PERFORMANCES

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INNOVATIVE PERFORMANCES

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INTERDISCIPLINARY EXHIBITIONS

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AERIAL COREOGRAPHY

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THEATRAL AERIAL SILK

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TRENDY PERFORMANCES - Water

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ACROBATIC SHOWS WITH FIRE STICKS

AGENDA





– Performing Arts

– Narrator

– References



69

INVOLVEMENT & NARRATION

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AGENDA





– Performing Arts

– Narrator

– References



71

List of References of XS

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XS operates by a team of professionals with wide expertise in entertainment and TV. On the basis of the track record of the art professionals of the brand, the following highlights can be summarized:

Private EventsXS staffs distinguish for the capability to design, conceive and implement shows for highly exclusive private event. Without illustrating details, numerous initiative can be mentioned by referring to the location (e.g. St. Barth, Sardinia, Cote d’Azur, Rome) and to the performers (e.g. Nelly Furtado, Snoop Dogg, Mariah Carey).

Special Events•XS staffs operates with different roles and responsibilities in more than 10 special events per year•Some XS staff plays a key role in artistic conception and implementation of shows presented in main Italian TV channels and TV national event•Several XS staffs have permanent involvement in top Italian theatres

List of References of Nu’Art

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Honors and awards• 2008 Oscar as Best Dance Performer for Italian Club• 2009 Oscar as Best Dance Performer for Italian Club• 2010 Oscar as Best Dance Performer for Italian Club• 2011 Oscar as Best Dance Performer for Italian Club• 2011 2Night Award as Best Dance Performer for Club and night

entertainment

Artistic involvement of Nu’Art during season 2010-2011• NA exhibits in more than 30 special events• NA runs shows in 10 foreign clubs, replicating different artistic proposition for

more than one date• NA runs shows in about 40 different clubs every week. • NA proposed its shows in more than 100 Italian clubs, replicating different artistic

proposition for several dates

AGENDA

• XS, Nu’Art and ArteX

• Value Proposition for XXXYYY – Key requirements for XXXYYY

– What is a format for a show?

– Value Proposition

– Cost drivers and budget optimization


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KEY REQUIREMENTS

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• Bal bla bla

AGENDA







76

THE FORMAT OF A SHOW OF ARTS – 1/5

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• Art Concept XS proposes 8 formats of concept events. They are:

1. ---2. ---3. ---4. ---5. ---6. ---7. ---8. ---

Please notice that the naming is just for current use. In case of approval of the proposal, the events will be renamed in accordance with marketing impact


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• The format of a show of artsEach one of the mentioned formats of shows of arts is characterised by the

following key items/features:– Scenography– Performers (dancers, gymnasts, circus performers)– Models (trained on the basis of Nu’Art/ArteX expertise)– Choreography– Costumes– Make up design– Equipments– Gadget

• ScenographySimple arrangement as well as bulky structures, semi-transparent tissues as well

as meaningful video projections, they can deeply modify the aspect f the a venue and generate a specific mood. Designing the right scenography mainly depends on the careful analysis of the venue, on the subject to be proposed and on the meaning to be shared with the guests.


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• Performers XS will select and train both performer and go-go and a training session (2

month in Italy will be performer in the period _________)The performers will be trained by Nu’Art on the basis of the specific expertise

and performing approach

• Models Models will be selected on the basis of the sensual attitude and the aesthetic

features. In any case, the dancing capabilities will be crucial, allowing to perform an effective training session in Italy at Nu’Art (2 months in the period March-May 2012)

• Coreography (as already indicated)Different kinds of choreography will be proposed during the show: a) moving

models on the stage (a picture); b) synchronized movement of models and dancers; c) choreography of gymnasts; d) performance of circus artists; e) freestyle exhibition; f) choreography executed by different kind of performers.


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• CostumesXS will rely on Nu’Art and partner fashion studios in order to conceive

outstanding costumes, highly impressive and exciting, and suitable both for dinner show and nightclub shows.

• Make Up DesignEach format is characterised by a specific mood and make up style. The design

of the make up for each performer, during each show, will be fixed in Italy, on the basis of the huge expertise on this domain of Nu’Art.

• EquipmentsBoth in order to propose highly spectacular performances and in order to

deeply wonder the guest of the venue, special equipment will be designed, engineered and manufactured. On the basis of a wide experience in this domain, equipments can be considered as a relevant key successful factors of the show.


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• GadgetsDuring several tours and events, gadgets are often distributed to the guests.

The selection of the gadget is surely a critical point. Moreover, the effectiveness of this arrangement is closely related to the use that the guests can do of them. XS proposes to use gadget in order to really start flash mob sessions in the club. In order to achieve this goal, several rules of thumb have been collected and will be applied.

AGENDA







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… omissis …… omissis …… omissis …

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LOP - Events

Entertainment & Humor

presentation xs

xs approach

arts vs entertainment

disco clubs xs

agenda xs customized

xxxyyy formats

arts xss approach

club entertainment costumes