Looking at Leaflets Session 1 Looking at some professional leaflets Objectives • Know what these terms mean: Paragraph style Left aligned Justified Heading Sub-heading Two-Fold Single-Fold • Recognise some features of good leaflet design • Label a leaflet to show good and bad features
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Looking at Leaflets Session 1 Looking at some professional leaflets Objectives Know what these terms mean: Paragraph style Left aligned Justified
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Looking at Leaflets
Session 1Looking at some professional
leafletsObjectives
• Know what these terms mean: Paragraph style Left aligned Justified Heading Sub-heading Two-Fold Single-Fold
• Recognise some features of good leaflet design• Label a leaflet to show good and bad features
Looking at Leaflets
Some Features of Good Design
• Consistent layout – spacing– alignment
• Not overcrowded - good use of space
• Careful use of a few colours
• Careful use of a few fonts (usually 2 or less)
• Pictures used to attract attention or to inform
Looking at Leaflets
Sans serif Font
2 colours - Black and White
Two folds
Looking at LeafletsAdult Audience
Paragraphs left aligned
Paragraphs separated by a blank line
White text on black background
Good use of white space - not overcrowded
Text aligned with edge of picture
Looking at LeafletsSans serif Font
Brighter colours - younger audience?Still only 4 main colours
Rounded edges with white border
This is a bit over crowded
Paragraphs left aligned
Looking at Leaflets
This is a bit over crowded
Two text colours
These symbols lead the reader through the leaflet
One large dark image is the background across three pages.
Looking at LeafletsSans serif Font Adult audienceDark and Light Green are the
main colours
Paragraphs justified
Image used to get attention, and to make a point about what the Budget is spent on
Charts used to inform the audience
This text follows the shape of the picture
One-Fold Leaflet
Looking at LeafletsSans serif Font Dark and Light Green are the main colours
Paragraphs justified
This image is a smaller version from the front page
Clear, clean design
Excellent use of white space
Looking at LeafletsTwo main colours - black and white This is clever use of two colours
Sans Serif Font
Adult Audience
Text wrapping around the picture
Paragraphs Justified
Looking at LeafletsConsistent Layout Consistent Alignment
Use of white space
Looking at LeafletsThree text colours Younger Audience?
This is a bit over-crowded
This picture is wider than the background -clever effect
Looking at Leaflets
The whole thing a bit over crowded
Looking at Leaflets White or dark blue text on a blue background
Clever use of Bold white text
Excellent use of space
Sans Serif Font
Paragraphs Left Aligned
Looking at LeafletsLight blue or dark blue text on a white background - opposite colour scheme to the outside pages Clever use of icons
Looking at Leaflets
Reminder - Some Features of Good Design
• Consistent layout – Spacing– Alignment
• Not overcrowded - good use of space
• Careful use of a few colours
• Careful use of a few fonts (usually 2 or less)
• Pictures used to attract attention or to inform
Looking at Leaflets
• Choose one of the sample leaflets• Fill out a sheet like this
Title of Leaflet:
What Audience do you think it is for? Adult Teenage Primary School
How Many Folds? 1 2 3
Main Heading font type: Serif Sans Serif
Main Heading font size:
Main Heading font colour:
Sub Heading font type: Serif Sans Serif
Sub Heading font size:
Sub Heading font colour:
Normal text font type: Serif Sans Serif
Normal text font size:
Normal text font colour:
Paragraph Alignment: Left Aligned; Justified; Centred;
Paragraph first line: Left Aligned; Indented; Drop Cap
How are paragraphs separated ? Blank Line; No Blank Lines
How many different fonts used?
How many different font colours?
How many colours in total? (not including pictures)
Any other comments about the leaflet?
Write on the
sheet!
Looking at Leaflets• Extension - in the shared files folder, there are Word documents
with images of various leaflets. Copy one into your own folder, then label all the good and bad features you can. Like this……..
Sans Serif Font
Only two colours
Good use of icons
Things to label:
• Fonts
•Paragraphs styles
•Use of space
• How many colours used?
• Pictures used to inform
•Pictures used to attract attention
•Columns
Looking at Leaflets
Session 2Planning your own leaflet
Objectives• Be clear on how many folds your
leaflet has• Decide how you will place your work
on the template • Make a draft paper plan for your
leaflet
Looking at Leaflets Paper DesignFont size and colour
Paragraph style
Text and Frame colours
Background colour
Pictures described
But …this is a bit
scrappy and untidy Use a ruler!!
Looking at Leaflets
Audience is children
Sideways text - good
Too many colours ?White text on a dark background - good
Clear modern layout
A student’s leaflet
Doex this light blue colour work ?
Does this look like a professional leaflet?
If not why??
Too many fonts?
Looking at LeafletsAudience is..? Adults and children?
These coloured boxes look good
Too many colours ?
Would a plain yellow background for the whole leaflet look better ?Clipart looks