LOOKBOOK J.A.P. 2013

After pondering with the idea of a brand inspired by everything she grew up with, Joy decided in the early months of 2013 to set it in concrete and the Joy Ashley Prins Brand was born. In essence, she is Amsterdam. Outspoken, close to the edge of what is deemed normal, but she never loses the sophisticated elegance of the city and this is her aim with the brand and it’s future.