LookAgency_credentials tosend

In Brands We Trust!

Mainly traditional media

2011

Big campaigns start

from the Internet

2013

Age of

personalized media

2015

Most media are

controlled online

2014

Internet is becoming

one of the best media

2012

From media to content ecosystems

Media can reach TA, but cannot reach people’s minds.

You can gain SOV and attention, but you cannot build friendship with customers.

That is why brand content and media ecosystems drive new market needs

The only way to gain and maintain

Brand’s popularity is to develop

content for it’s audience

It’s all about content!

Engaged in development of content for brands and helps it to reach customers

Exploring and deeply understanding brand territory

Developing creative/content platform

Attracting opinion leaders for its broadcasting

Sharing it for all media channels

Mobile

marketing

Digital

projects

SMM

Catching

Trends

Sharing global

in local context

Analyzing audience’s

attention & behavior

Analyzing

Brand’s

guidelines

Classic: OOH,

TV & Radio

Printed and

Digital Press

Spread

Backstage

Make content available through all media channels.

Help audience find interesting content themselves.

We understand emotional territory of your Brand.

Build creative content platform.

Testing and analyzing content.

Making it personal

Understanding

audience interests

People trust them, people want to be like them

and ready to copy their behavior and habits

People love to have idols Correctly implanting brand into opinion

leaders’ routine and publicity, brings high level

of interest and loyalty from fans.

Maximum inspiring

Opinion leaders

OUR

PORTOFOLIOSome of the best cases

First Kazakhstani entertainment portal for women;Special mood for lovely wives and pretty housewives;More than 500 000 unique users; 30 000 followers in SMM;Special projects with offline activities

Own websites

Internet-portal of new generation;The latest trends in fashion world, exclusive reports, efficient materials;More than 145 000 unique users; 8500 articles in a month;Special projects with offline activities

Task: Communicate new positioning FIRE & ICE, CARTE NOIRE

Done: Award ceremony Fire & Ice and 5 videos about art-people nominees.

Contrasting videos of coffee desserts were filmed in Almaty with the winners of territories. The aesthetics of the culinary process finds an echo in the creative work of each person

Video views: over 33 000

http://look.tm/content/blog/carte-noire-fire-ice-pyat-territorii

Fire & Ice Carte Noire Award Ceremony & Celebrity videos

Task:

Increase brand awareness;

Build up brand image as

being necessary part of

healthy diet;

Increasing WOM by attracting

opinion leaders to the project;

Done:

Special project at Comode.kz

with attracting opinion leaders

and bloggers.

Duration: 37 days

Website stats:

Articles unique views: 48 307

Main page banner views: 408

101

Cumulative project reach: 696

746

Cost per contact: 2,5 KZT

Nestle fitness: Get Slim with fun!

Special project @ Comode.kz

SMM Results:

Cumulative followers: 29 742

Cumulative SMM reach: 141 500

BelVita Healthy BreakfastEvent, PR and Opinion Leaders

Task: To present new way of healthy breakfast - BelVita snacks.

Done:

• Creative teasing process;

• Branded invitations-sets;

• BelVita sampling;

• Mood presentation;

• Product give-aways.

Number of guests: 68

Support: pre-PR and Post–PR in Digital and Print (non-paid):

Viral video with celebrities locally produced and greatly performed

https://www.youtube.com/watch?v=UWgC9taKxig

Results:

Video views: 10834

Reach of facebook and instagram posts: 566 453

Number of impressions all media: 5 544 403

- Belvita is the best balanced breakfast solution

- Belvita is the Start that lets you to carry on strong

Goal: to increase sales, create buzz around the brand.

Done: Media, Digital and PR placements generated traffic both to the store and website through the complex context mechanic.

Mechanics: • Among Mango retail chain• Choose your look with our stylist• Make-up on• Make your photo and find it at look.tm• Get more likes and win trip to BarcelonaEvent period: 3 weeks of August 2013

Results:• Increased market share by 20%• More than 500 contestants• More than 60 000 unique visits to branded

page Mango at look.tm web platform• 20 906 photo comments • 1232 likes in social networks• More than 15 000 views of backstage

videowww.Look.tm/mngstyle

Mango contest

Trade, Digital, PR,

web/video/photo production

Task: Increase in brand awareness, traffic to the store.

Done:

Presentation of seasonal trends SS'14 for 40 make-up artists

Trend presentation outfits from famous designer Alexey Chzhen

Hairdo from Schwarzkopf Professional stylists

Results:

40 media companies at seasonal brand presentation SS'14

30 free publications after the event

MAC cosmetics PRO TOUR RECAPEvent, Opinion Leaders

14

Goal: To create buzz and WOW effect around TA through promo

activity in the biggest shopping center.

Done: Strength contest with 10 finalists.

Event period: October – November 2013.

Results: 1 582 647 contacts

http://kiwi.kz/watch/o2qm448a5d4i/

Gillette Not for sensitive men.

PR, offline strength contest.

Goal: New product launch, new secret taste communication.

Duration: 3 weeks

Digital Media Placement Results:

Average CTR 1,18%.

Total impressions 11 133 065.

60% placement – rich-media.

1 message / 1 unique user / 1 day

Website Statistics:

Visitors 159 593

Unique visitors 131 856

Dirol: Keep a Secret!Digital creative, media & production

Strategic department

Marketing research,

Market and audience

analysis,

Strategy development,

Innovations and

trends.

PR and SMM

Brand handling,

Opinion leaders,

SMM.

Planning and client

service

Account management,

Media planning.

Building content-

platform

Understanding

emotional and

functional Brand

Territory,

Developing

viral/useful content.

Creative

Creative strategy,

Production of ads,

photo/video and web

materials,

BTL and events.

Our Services

75% 25%

OUR MAP

Dubai

Almaty

Fashion and

Luxury branch.

Almaty Dubai

Moscow

Head Office of

Agency. Media and

Creative teams are

here.

10%

Technical experts for

our Digital

campaigns.

Moscow

OUR DIRECTORSMANAGING PARTNERS OF

LOOKAGENCY

Gulnar Tyndybaeva Mikhail Varenitsyn

Famous for his successful start-up projects in

media, production, creative and digital. Turning

start-ups into prosperous and wealthy companies.

Co-founder of a large number of companies, has

strong analytical and strategic skills.

Founder of second largest digital service company

on the market Adnet. Six years worked as Director

of Business Development at market leading media

holding - Aegis Media CCAR. Currently Mikhail is

developing Content Marketing in Kazakhstan and

making Media ans Creative becoming personalized

for global brands.

10 years in project management.

Co-founder of the first Kazakhstani fashion and

lifestyle Internet portal – look.tm.

Co-founder of the first Kazakhstani website for

women and housewives – comode.kz.

One of the top fashion and beauty opinion leaders

in Kazakhstan, has been invited by Burberry

London to participate in Art of Trench Project, has

been named as one of 50 most influential people in

fashion industry of Kazakhstan (a special book

edition) and invited by P&G Beauty Vision House

(annual premium event for world leading beauty

opinion leaders).

Event and creative

solutions, day-to-day

communication, follow-up

of documents, leading of

new business process.

Kamila Alen

Account Manager

Fashion is her profession.

Also beauty, celebrities,

photo shoots and all

about lifestyle.

Aizhan Bekmukhamedova

Editor in Chief

Can build successfull

Public Relations for any

brand. He knows who,

when, where and what

should say.

Mikhail Koval

PR Director

Develops all-media

campaigns’ strategies.

Our innovations genius

and digital trend-catcher.

Yuriy Kraluyk

Strategic Director

KEY PEOPLEManpower means much for us!

Builds long-lasting

relations with current and

new Clients. Solving

urgent and high

complexity problems.

Malika Sholpanovich

Client Service Director

www.lookagency.kz

[email protected]

Contact us