London Programme - Sport England · PDF fileParklife Football Hubs Programme – London In England ... The London Programme London is an important city for the Funding Partners as

Parklife Football Hubs London Programme Prospectus

Revision 001 May 2016 1

DELIVERY PARTNER

Parklife Football Hubs London Programme

• Details of the background, strategic context and aims of the funding programme

• 3 Stage Funding Process

• ‘Expressions of Interest’ by 4pm Friday 15th July 2016

Revision 001 May 2016

Prospectus



Contents

1.0Introduction

2.0KeyProgrammePrinciples

3.0TheFundingProcess

4.0AreYouReady?

5.0Measurement

6.0CaseStudy

7.0FurtherInformationandGuidance

Appendix1-ParklifeProcessFlowChart

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1.0 IntroductionParklife Football Hubs Programme – London

InEngland,around1.8mpeopleparticipateweeklyinsomeformoffootballrangingfromthetraditional11v11gamethroughtoinformalsmall-sidedandrecreationalfootball.Inadditiontotheplayers,thereareanestimated1.5mvolunteerswhoarealsoinvolved–asparents,coaches,referees,ground-staffandadministrators.Asa‘NationalGame’,footballhasalwaysplayedanimportantroleinthecommunity–notonlyofferingopportunitiestogetinvolvedinsportandphysicalactivitybutalsoasanimportantmeansofdeliveringawiderangeofpositivesocialoutcomesinareasofhealth,education,communitydevelopmentandsafety.Thescale,reachandrelevanceofthegamehasneverbeengreater.Despitethis,therearesomedifficultchallengesbeingfacedwithinmanycommunitiesaslocalgovernmentsubsidiesaregraduallyreducedandchanginglifestyleshasmeantthatplayers,ascustomers,wantamorevariedfootballoffer.

TheFA,thePremierLeagueandSportEnglandhaveforsome time been working together to develop aprogramme of investments that target areas wherepressures on the local game are greatest – this isknownasthe‘ParklifeFootballHubsProgramme’

The Programme will provide significant newinvestmentintolocal,accessiblefacilitieslocatedintheheartofcommunitiesacrossthecountry

ItdiffersfromtraditionalfootballinvestmentstreamsastheFundingPartnersarekeentoseeaportfolioapproachtoprovideanareawidesolution,ratherthanoneoffsiteinvestment

The programme will tap into theexcitementaswebuildtowardstheEuro2020championships,the final stagesofwhich arebeing held in London, andhelps to deliver thecommitment tosecurealegacyfromtheevent



Aims

ParklifeFootballHubswill:

• Befinanciallysustainableandbasedonstrongbusinessplans,withsitescapableofincomegenerationhelpingsustainaportfolioapproachandreducerelianceonpublicsubsidy

• BedesignedcollaborativelywithlocalpartnersincludingtheFA,CountyFA,localprofessionalclub(s),thelocalfootballcommunityandlocalauthorities

• Encouragepeopletoplaymoreregularly,ortobecomeactiveandindoingso,achievewidersocialoutcomes

• Beaffordable,openandaccessibletoall

• Beflexible–cateringforfootballactivity,othersportsandalsootherprogrammessuchaseducation,healthandwidercommunitydevelopmentinitiativesasappropriate

• Offerahigh-qualitycustomerexperienceandprovideasafeandwelcomingenvironmentforfootball-ledandotherdemand-ledlocalprogrammestoflourish

• Provideanewmanagementandoperationalapproachtograssrootsfootballfacilities.

The national Funding Partners - The FA,PremierLeagueandSportEngland-havecommittedtoaninvestmentprogrammeoverthenextfiveyearsandthereisanimmediate opportunity for LondonBoroughstobecomeinvolvedaspartofalocalbidconsortiummadeupofarangeofotherlocalpartners.

Inadditiontothemainfundingpartners, theprogrammeinLondonisbeingsupportedthrough additionalinvestment from TheMayorofLondon.



Potential partners

Itisanticipatedthatlocalconsortiawillinclude:

• Local authorities, offering political and senior officer leadership and access to keypersonnelinrelevantlocalgovernmentfunctionsincludingplanning,financeandlegal

• Local county football associations,reflectingthespecificneedsoflocalclubsandleagues

• Local professional football clubs and associated community foundations,whoselocalknowledgeandcommunityreachwillenrichtheprogrammeoffer

• Other local partners, whichmayincluderepresentativesfromlocaleducationproviders,communitydevelopmentgroups,leisuretrusts,commercialprovidersandsoon.

TheFundingPartnersareseekingactiveinvolvementfromLondonBoroughswhorecognisethevalue of sport and football within their local communities, who are committed to securinginvestmentthroughacollaborativeapproachwithgenuine involvementfromarangeof localpartnersviaaconsortiumandwhoareabletorespondquicklytodeliverasignificantprogrammeofsport-ledregenerationwithintheirarea.

Inreturn,theFundingPartnersofferanewinvestmentstream,on-the-groundofficersupportandongoingadviceandassistancetoensurethattheresultanthubsitesarehighqualityfinanciallysustainablefacilitiesthataremanagedinaprofessionalway,butthattheyarealsocatalystsforthedeliveryofpositivesocialandeconomicoutcomesinthecentreofthecommunitiestheyserve.

The London Programme

LondonisanimportantcityfortheFundingPartnersasithasgreatpotentialtodeliverpositiveoutcomesagainsttheprogramme’saims.Londonisbeingdeliveredinanearlypathfinderphaseaheadofanationalprogrammeinordertodemonstratehowthehubmodelcansucceedagainstsomeoftheuniquechallengesthecapitalfacessuchashighpopulationdensity,highdemandtoplaythegameandlimitedspacestoplay.

This document sets out the details of the programme, funding process and the journey to deliver a new sustainable model for grassroots football hubs in London.



‘‘

’’

The Parklife Programme will lead to a step change in the provision of grassroots football in England. Over the next five years, we have laid out the ambitious target of creating a network of new football hubs across London to support the delivery of FA and County FA youth development and coach education programmes and to improve the quality of grassroots provision for clubs and teams.

Martin GlennFAChiefExecutive

Background

Wherepeopleplaysportmatters.Whetherit isthepitchyouplayonortheparkyouhaveakickaboutin,easyaccesstotherightfacilitiesisimportant.Buildingtherightthingsintherightplacesmakestakingpartinsportandphysicalactivityarealisticoptionformanymorepeople,andleadstoabetterexperienceforthosealreadyengaged.

Thisisespeciallyrelevantatatimewhenlocalauthoritiesandotherpublicsectorprovidersareundersignificantfinancialpressureandarelookingtostrategicallyreviewandrationalisefacilitiestomaketheirofferascosteffectiveandfinanciallyviableaspossible.

Grassrootsfootballisparticularlyexposedtotheseissuesasover80%ofthefacilitystockisinpublicownership.Despitesignificantinvestmentinlocalprojectsoverrecentyearsthroughlocalauthorities,sportslotteryprogrammesandtheFA,PremierLeague,SportEnglandandtheMayorsSportsLegacyFund(viatheFootballFoundation)therehasbeenageneraldeclineinthequalityoffacilities.Inaclimateofgreatlyreducedlocalauthoritydiscretionaryspend,thequalityandperceivedvalueformoneyofferoffacilitiesinpublicownershipisoneofmanyfactorsthathascontributedtoadeclineinregularfootballparticipation.

TheFACommissionReportofOctober2014recognisedthepotentiallongtermimpactoftheseissuessetinabroadercontextofadecliningnumberofEnglandqualifiedplayersatthenationallevel.TheReportproposedanewsustainablemodel forgrassroots facilitiesownershipanddeliverythroughFootballHubscentredonnew,high-qualityartificialgrasspitches(AGPs)inupto30ofthelargestpopulationcentresinEngland.

TheCommissionoutlinedthefollowingkeyobjectives:

• Reduce football’s reliance on local authority subsidies;

• Build significantly more AGPs; and

• Build a sustainable model that makes this change happen.

TheFA,PremierLeagueandSportEngland(backedbyGovernment)supportedbyadditionalfundingfromTheMayorofLondonhavethereforeagreedtoincreasetheirinvestmentintofootballfacilities.

TheinvestmentintoParklifeFootballHubswillprovideanewinvestmentroutefocussedsolelyonstrategicarea-wideplansforfootball.InLondon,thiswillmeanaborough-wideplanasaminimum,orneighbouringboroughsworkinginpartnershipacrosslocalboundaries.



Againstthisbackground,theFundingPartnershaveagreedtodevelopajointNationalFacilitiesStrategyforFootballwhichwillbecompletedbyAutumn2016.

This will help inform thepriorities of a national rolloutoftheParklifeFootballHubsProgramme laterthisyear.

Strategic Context

ParklifeFootballHubsare apriority in theGovernment’s newSportingFuture strategy. Thestrategyhassetawidercontexttoexpandthefocusbeyondincreasedparticipationinsportandphysicalactivitywithanoverarchingaimtoharnessthepowerofsporttohelpchangepeople’slivesforthebetter.

Withinthiscontext,theFundingPartners–TheFA,thePremierLeagueandSportEnglandhaveallrecognisedtheParklifeProgrammeasakeystrategicpriorityoverthenext5years.Thebestarea-wideplanswillseeablendofprogrammesbeingdeliveredincluding:

• Traditionalcompetitive11v11and9v9formatsofthegamesupportedthroughlocalleaguesandcountyfootballassociations-thereisatargetofaminimumof50%ofminisoccerand9v9footballbeingplayedon3GpitcheswheretheParklifeProgrammereaches

• Opportunitiestoplayacrossall formatsof thegamethroughtargetedprogrammingandgreateropportunitiesforinformalsmall-sidedfootball

• Awidersportingoffer(tobedeterminedlocally)perhapsincludingrugby,cricket,dance,andbroader exercise-based classes where demand exists and to further enhance financialsuitability

• Educationopportunities– ranging fromcoachingandvolunteering through tonon-sportrelatedprogrammesincludingICT,job-readiness,socialenterprisedevelopmentandsoon

• Communitydevelopmentprogrammestargetinghealth,lifestylechoices,out-reachandotherlocallyrelevantinterventions.TheFundingPartnersarekeentoseeamulti-agencyapproach.

TheFundingPartnersrecognisethatthebestbidswillbethosethatarederivedfromalocalconsortia or common interest groups which will include the local authority, local footballrepresentation,thelocalprofessionalfootballclub(s),educationpartnersandotherstoreflectlocalcircumstances.Cross-boroughworkingandpartnershipsarealsopositivelyencouraged.



FortheinitialStage1ExpressionofInterest(EOI),applicantsarerequiredtodemonstrate(andwhereappropriateevidence)commitmenttothefollowingkeyprogrammeprinciples:

1. Evidenceof strong relationshipswith key local football partners and local organisationscapable of driving positive changes in football participation and achieving wider socialoutcomes.Asaminimum,thefollowingagenciesshouldbeinvitedtoprovidewrittensupporttotheEOI-CountyFootballAssociation,CommunityFoundationsofthelocalpro-clubs,keylocalgrassroots leaguesandclubs.Educationproviders,privatesectorpartnersandthecharitablesectormayalsobeinterestedinsupportingyourapplication

2. High-levelpoliticalandofficerlevelsupport(Councilleader/CEO)andidentifiedresourcestodeliverParklifeFootballHubsinthearea

3. Commitmenttoworkwithfootballpartnerstodevelopclear,validatedlocaldataregardingcurrentandpotentialfootballparticipationtrends

4. Commitmenttoraisepartnershipfundingof40%oftotalcapitalcostsperarea(pleasenotethiscanbeaggregatedacrossanareaandmultiplesites)

5. Demonstrateacommitmenttobringaboutwidersocialoutcomessuchashealth,educationandsocialcohesionthroughanarea-widefootballdevelopmentplan

6. Commitmenttoprovideclearevidenceofstrategicneedforproposedfacilitiesincludinganup-to-datePlayingPitchStrategy(PPS),oracommitmenttoundertakeoneaspartoftheParklife Football Hubs Programme process. Also a commitment to undertake demandmodellingbasedontheParklifetemplatemodel

7. AbilityandwillingnesstoestablishorbeapartofaSpecialPurposeVehicle(SPV)/TruststructuretomanageandmaintainfacilitieswhereassetsareofferedacrosstotheSPVonalong-termpeppercorn lease.Therevenuegeneratedby theSPVshallbering-fencedforreinvestmentintograssrootsfootballinthelocalarea

8. Commitment tomaintain the required levelof football revenuesubsidy toallowtheParklifeFootballHubsProgrammesitestomatureanddemonstratefinancialsustainability.AnylongertermreductioninsubsidyshouldbeagreedbytheSPVandbeinlinewiththeoutcomesofthemodellingfortheareabasedonareductioninpitchesbeingrequiredtobemarkedforfootball

9. AbilityandwillingnesstoprocureadedicatedOperatorandtotakeaninnovativeapproachtothefinancialmodelatalocallevel,includingconsideringtherolethatincomegenerationthroughcommercialsportandleisurefacilitiescouldplaywithinParklifeFootballHubs

10. Willingnesstousenewprogrammespecificconsultancyandconstructionframeworkstoachievevalueandconsistencyofdesignacrossthecountry

11. Commitmenttoprogressarea-wideplansatspeed.Ifallocatedwithinthefirsttrancheoforganisationstheremaybearequirementforinyearspendin2017/18.

2.0 Key Programme Principles



What will Parklife Football Hubs look like in London?

AParklifeFootballportfoliowilltypicallycomprise:

• Twoorthreeindividualhubsitesacrossanarea

• Eachhubsitecontaining:

O MinimumoftwoAGP’s

O Changingaccommodation

O Insomecases,belinkedtohealthandfitnessorothercommercialprovisionwhichwillprovidearevenuestream

O Potentiallyothersportsandfacilitiesinadditiontothecorefootballoffer–flexibleindoorspaceswillbeconsideredonacase-by-casebasis.

Basedonprogrammedeliverytodate,adoubleAGPwithchangingaccommodationtypicallycostsaround£3-4m.

LondonParklifeFootballHubswillbe governed by a singlenot-for-profittrustasexplainedinmoredetailonpage10



Football Trust Special Purpose Vehicle (SPV)

TheFundingPartnerswillestablishanewCharitableTrusttoprovidestrategicmanagementandoverviewoftheParklifeFootballHubsProgramme.TheTrustwillbeabletoholdpropertythroughpeppercornleasearrangements,holdlifecyclefundsfor3GreplacementandmanageoperatorrelationshipsacrossthehubsnetworkinLondon.TheFundingPartnersbelievethatthisisakeycomponentthatallowsfootballtotakemoreresponsibilityandinvolvementinthemanagementofgrassrootsfacilities,andwillprovideaconsistentcustomerexperienceandlessrelianceonthepublicsector.

Anylicensefeesreceivedfromanoperatoratboroughlevel(orcrossboroughpartnerships)willberingfencedforthatborough/partnershiptoreinvestbackintofootballfacilitiestoeitherreduceongoingsubsidy,increasepitchmaintenanceregimestoprovidebettercustomerexperienceortominorcapitalinvestmentintootherfootballsitesthatcouldbeleasedtothefootballtrust.

ThecostofestablishingtheCharitableTrustwillbecoveredbytheFundingPartnersanddetailsofhowboroughswillinteractwiththeTrustwillbeoutlinedatStage2andwillbuilduponthekeylearningsfromthepathfinders.

TheBoardofTrusteeswillreflectthedesireforfootballtotakemoreresponsibility-TheFAandprofessionalgamewillhavetheabilitytoappointTrusteesalongsideotherkeystakeholders,butthe board will include independent representation in order to provide skilled and diverseleadership.

Iftherearesomekeyfootballsites inaBorough’sportfoliothatcannotbetransferredtotheFootballTrust,thefundingpartnersmaydecidetoenterintoaprofitsharescenariothatwouldseetheownershipandmanagementremainwiththeexistingorganisation.However,acrosstheportfoliothisshouldbeintheminorityandeachsitewillbeconsideredonacase-by-casebasis.

Any concerns over the management and operational structure outlined aboveshouldbedetailedwithinacoveringletterforreviewbytheFundingPartnersatStage1EOI.



3.0 The Funding Process

Stage 1 – Expression of InterestEligibleorganisationsareinvitedtosubmitanEOIformviaemailtoSportEngland at [email protected] with supporting evidence (whererequired)outliningtheircommitmenttothekeyprinciplesofthefundby4pmonFriday15thJuly2016.

Stage 2 – Submission of Area-wide Plan Successfulorganisationswillthenbeinvitedtodevelopadetailedarea-wideplansettingoutaportfolioofParklifeFootballHubsitesagainstwhichanoverallfundingenvelopecanthenbeconsidered.TheFundingPartnerswilloffer support at a local level towards producing a business case, outlinedesigns and an appropriate evidence base for investment. The ProjectInvestmentGroupwillconsiderthebusinesscaseandstrongsubmissionswillbegivenatargetfundingenvelopeforStage3.

Applicants are able at this stage to apply for Project Development Coststowardsexpenditurerelatedtofeasibilityanddesignofpitchandconstructionworks.

Stage 3 – Submission of Individual Hub ApplicationsSuccessful organisations will be invited to develop individual grantapplicationsonasite-by-sitebasisforconsiderationforafundingawardviatheFootballFoundation.AtthisstagetheFoundationteamwillworkwithapplicantsprovidinggrantsandtechnicalexpertisetodevelopbidstoanappropriate levelof readiness.Anassessmentwill beundertakenby theFootballFoundationwhowillgrantanExchequerawardtobespentwithinthegivenfinancialyear.

Forfurtherdetails,seeAppendix1-ParklifeProcessFlowChart

OrganisationsconsideringsubmittinganExpressionof Interest (EOI)shouldbeawareof theminimumeligibilitycriteriaforthefundintheFrequentlyAskedQuestions.

http://www.sportengland.org/parklife



Beforeapplying,youneedtoconsiderwhetheryouarereadytoengagewiththeprocesstodriveamajorstructuralchangeinthedeliveryoffootballfacilitiesandfootballopportunitiesacrossyourarea.

Issuesyouwillhavetoembracewillincludeastrategicreview,rationalisationandare-provisionoffacilities.Thiswillinvolveassettransferoffacilitiestoanewarea-wideFootballTrust–youwillhavetoprovidelong-termleases,andwillceasetooperateorcontrolpolicyandprogrammingofanumberofstrategicallyselectedsites.

Youwillneedahigh levelofcommitment fromyourorganisation.LocalauthoritieswillneedelectedmembersupportandofficersupportfromyourleaderandCEOdowntofrontlinestaff.

YouwillneedanominatedStrategicLeadtoactasSeniorResponsibleOfficer(SRO)andresource(s)todriveworkwithinandacrosstheCouncil (typicallysport,parks,health, regeneration, legal,planningandeducation).Experiencesuggeststhataminimumofonefull-timepostwillberequired.

‘Buyin’fromkeylocalpartnerswillalsobeneeded-theCountyFootballAssociationandlocalprofessionalclubcommunityfoundation(s)willneedtobefullycommittedtotheprocess.Youwillalsoneedtoengagewitharangeoflocalstakeholders.

Timescales

TheopportunitytosubmitanEOIviathefirstcompetitiveapplicationroundwillopenon24thMay2016andcloseon15thJuly2016at4pm.

IfyourEOIissuccessfulyouwillthenworktowardssubmissionofadetailedarea-wideplanwhich,withsupportoftheFundingPartners,islikelytotakebetweenaminimumof3upto12monthsdependingonthecomplexityoftheschemeandlevelofworkrequired.

Followingapprovalofthearea-wideplanbytheFundingPartners,applicationsforindividualhubsitestotheFootballFoundationwillbeconsideredonaregularbasis.

Key Performance Indicators (KPIs)

KPIstomeasuresuccesswillformpartofanemergingMonitoringandEvaluationFrameworklinkedtotheGovernment’sSportingFuturestrategy.

Thesewillbedevelopedbylocalpartnersagainstanationalframeworkinrelationtoparticipation,socialdevelopmentandfinancialsustainability.

TheKPIswillformpartofthebusinesscaseandapplicationprocessatStage2.

4.0 Are you Ready?



The Funding Partners require measurement and data capture to be fully embedded in theoperationofsuccessfulfacilities.Appropriatedigitaltechnologycapabilitywillneedtobebuiltintothedesignofthefacilitiesandsupportingoperationalinfrastructure.

ThemeasurementdatawilltransfertoaDataHubcapturinganonymisedpersonaldatatosetstandards, tracking participants for use by both Partners and Trusts/Operators to informcontinuousimprovementandfurtherlocalplanninganddelivery.

Successful applicantswill alsobe required toprovide informationon financial performance,footballoutcomesandsupply/demandinrelationtofootballparticipation.

Decision making

AProjectInvestmentGroup,madeupofDirectorsrepresentativeofeachoftheFundingPartners,underdelegatedauthorityfromtheirrespectiveorganisations,willmakedecisionsonStage1EOIandStage2area-wideplanssubmissions.

AtStage1,allEOIswillbeconsideredbytheProjectInvestmentGroupandthosebestmeetingtheProgramme’skeyprincipleswillbeinvitedtoStage2.

AtStage2,thefollowingfundingcriteriawillbeappliedinordertomeasuretherobustnessofthefootballhubarea-wideplanproposals.

• Impact-LA’swillbeaskedtoprepareafootballdevelopmentplanwhichdetailshowtheproposalswillimpactonParklifeFootballHubsProgrammeaims

• Sustainability–LA’swillneedtodetailhowtheneedanddemandfortheareahasbeenestablishedaswellaspreparingabusinessplantodemonstratehowthefacilitieswillbeoperatedandfinanciallysupportedovera25-yearperiod(minimum)

• Deliverability–LA’sshould,withtheirappointeddesignteam,prepareacapitaldeliveryplandemonstratingreadinesstoundertakethecapitalbuildanddrawdownExchequerfunding,normallywithinagivenfinancialyear.

Inaddition,theleadorganisation(andtheirprojectteam)willrequireFundingPartnersign-offatkeystagesofdesignandprocurement.AmemberoftheParklifeFootballHubsProgrammeteamwillworkcloselywiththeapplicantthroughthisprocess.

AtStage3,decisionsonindividualsiteapplicationswillbemadebytheFootballFoundationwhichwillfallunderthreecategories:

• Award–anofferofgrantthroughanExchequerFundingAgreement

• Deferral–furtherworktobeundertakenontheapplicationpriortoanawardtobereconsidered

• Rejection–theapplicationisnotsupportedforspecificreasonsalignedtothecriteriaofthefund.

ForfurtherinformationpleasecontactSportEngland’[email protected]

PleasealsoreviewtheinformationwithintheFrequentlyAskedQuestionsdocument.

5.0 Measurement

http://www.sportengland.org/parklife



6.0 Case Study

Sheffield Parklife Football Hubs Programme

ThequalityofSheffieldCityCouncil’spitcheshasdeclinedover time.Likemany localauthorities, the Council no longer has sufficient resources to maintain pitches to anacceptablestandarddespiteprovidingasubsidytothegrassrootsgameduringthe2015/16season.Theplayingpitchstrategyidentifiedashortfallofpitchesacrossanumberofsportswhichwouldbenefitfromahubapproach.Thequalityofstockandthecouncil’sfinancialpositionwasconsideredunsustainableandTheFAtogetherwiththeCouncilpioneeredthehubportfolioapproachinSheffield.

TheSheffieldprogrammecurrentlycomprisesofthreehubsitesacrossthecitywithtwoAGPsateachsiteandassociatedbuiltfacilitiesforcoacheducation,changingprovisionandsocialspace.Oneofthethreesiteshasagymandstudiotoimprovefinancialreturns,whilstalsoaddressingagapinlocalhealthandfitnessprovision.Itisanticipatedthattwofurther3Gpitcheswillbebuilttofullycompletethedeliveryoftheprogramme.Eachofthehubsiteshasagrasspitchofferandthereisamulti-sportapproachontwoofthethreesites.

Thesiteswillbeleasedtothenewlyformedcharity‘TheSheffieldFootballTrust’whointurnhaveprocuredanoperatortomanage,maintainandoperatethethreesitesprovidingasustainablemanagementsolution.

The commercial viability of the Trust is important to deliver the overall Football Huboutcomesandhelp cross-subsidise future siteswithin the city. TheTrust is currentlydevelopingastrategicvisiondocumentthatwilloutlinehowtherevenueswillbereinvestedlocallytosupportfootball,healthandphysicalactivityoutcomes,butaclearfocuswillbeonaddressingthequalityofthekeyoutlyinggrasssitestobringthemundertheTrustsownershipandreduce,ifnotcompletelyremove,thecouncilssubsidyintofootball.Intime,theSheffieldFootballTrustwillallocatebookingsandberesponsibleforthemajorityofSheffieldCityCouncil’skeyfootballsites.

TheTrust’sBoardismadeupofappointedrepresentativesfromthefollowingorganisations;

• TheFootballAssociation(2Trustees)

• SheffieldUnitedCommunityFoundation(1Trustee)

• SheffieldWednesdayCommunityFoundation(1Trustee)

• SheffieldCityCouncil(1Trustee)

• Sheffield&HallamshireCountyFA(1Trustee)

IndependenttrusteesarealsobeingrecruitedtoensuretheTrusthasaskilledanddiverseboardthatisrepresentativeofthelocalarea.

AlthoughParklifeFootballHubsisaninfrastructuredrivenprogrammethatwillmakethegamemoresustainableatalocallevel,itwillalsoprovideTheFAandpartnerswithagreatdealmoreinsightonhowtoengagewithexistingplayersandencouragethemtoparticipatemoreeachmonth.Alsotoattractnewpeoplefromeverybackgroundtoregularlyandmeaningfully takepart.Workingwith theoperator and local partners challenging keyperformanceindicatorscanbesettohelpdrivegrowthinkeyareasofthegameandsupportwidersocialagendas.Datacapturesystemswillallowthepartnerorganisationstobetterunderstandfootballdemandatalocallevelandtargetprogrammesandincentivestodriveupparticipationlevels.



7.0 Further Information and GuidanceArea-wide Plan requirements

OrganisationswhoaresuccessfulatStage1EOIwillberequiredtodevelopadetailedarea-wideplanforfootballdescribingtheportfolioofFootballHubs.

InLondon,anareaisconsideredtobeboroughwideasaminimumoranareastretchingacrossneighbouringboroughs.Theplanshouldsetoutthepotentiallocation,facilitymixandoutlinecost of the portfolio of hub sites anddescribe the overall participation and intended socialoutcomes,businesscaseviabilityandstrategicplanningevidencethatunderpinstheproposal.

SupportfromtheFootballAssociation,PremierLeagueandSportEnglandwillbeonhandduringthistime.Asaguide,thefollowingareconsideredtobekeycomponentsofanarea-wideplan:

• FootballDevelopmentPlan

• BusinessPlanincorporatingParklifeDemandModelling

• RelevantsupportingevidencefromanadoptedPPS(andBuiltFacilitiesStrategyifappropriate)

• Projectdeliveryplanincorporatingoutlinedesigns,specificationandcostsofindividualsiteproposals

• Evidenceofpartnershipfundingincludingcapitalandon-goingrevenuesupport

• EvidenceofLocalAuthoritycabinetapproval.

Thearea-wideplanwillbereviewedbytheFundingPartnerswhowilldeterminewhetherthereisasuitablebusinesscasefor investment.Ifthebusinesscaseisapproved,applicationsforindividualsitewillbeinvitedagainstanindicativefundingenvelope.

Parklife Demand Model

TheFAhasdeveloped a supply anddemandmodel that builds uponSport England’sPPSMethodology.ThemodelwillinformhowanAGPhubbasedapproachtofacilityplanningcouldbeimplementedacrossalocalauthoritylandscapetohelpreducetheimpactoflocalauthoritysubsidypressuresonfootball.

TheParklifedemandmodelcalculatesthesupplyrequirementsforbothAGP’sandgoodqualitygrasspitchesbaseduponthedemandfromcurrentlocalauthoritypitchhirers.Themodelallowsflexibilityatalocalleveltoamendthescopetoincludeapercentageofdemandfromcurrentusersofothersiteproviders(e.g.clubleasedsitesetc).Thiscanhelpaddresslocalsupplyissuesandcanhighlightthepotentialrevenuesavingsandcapitalrequirementsassociatedwithdeliveryatalocallevel.

Playing Pitch Strategy development – a flexible approach

AcommitmenttoproducingaPPSisoneofthekeyprinciplesoftheParklifeFootballHubsProgramme. The Funding Partners recognise the resource commitment required by LocalAuthoritiestoundertakesuchastudyandSportEnglandhasdevelopedaflexibleapproach.ThereisscopetotwintrackthepreparationofthePPSwiththefundingapplicationprocess.Inanyevent,aPPSmustbeinplacepriortoaward.

Framework Procurement

TheParklifeFootballHubsProgrammerequiresapplicantstoadoptaframeworkapproachtoprocurementinorderthatreplicablemodelsofhigh-qualityconstructioncanbeachieved.TheFundingPartnershaveprocuredOJEUcompliantframeworkswhichwillhelpachievebestvalueandhigh-qualityfacilities.



Exchequer Award Agreement

Project Scoping

Stage 3 Submission - Individual Hub application to Football Foundation

Project Investment Group Decision

Football Foundation Assessment & Panel

Decision

Stage 2 Submission – Area-wide Plan to Sport England

Project Investment Group Decision

Stage 1 Expression of Interest Submission to Sport England

Delivery/ Post Award Monitoring

High level LA officer commitment to Parklife principles Identification of LA budget and officer resource to support roll-out

Commitment to have an adopted Playing Pitch Strategy

PPS action plan monitoring via SPV Delivery via Frameworks (Consultancy / Modular / AGP)

Outline business plan including operating model (SPV) Individual site proposals, project costs and facility mix

Football participation and social outcomes Outline project delivery plan identifying potential planning constraints

Engage in pre application consultation with Sport England Local Planning Manager

Site specific business plans submitted to Football Foundation Planning application determined

Legal Structure of SPV agreed Project cost tendered, modular design option agreed

Defer – Refinement of Project/ Area

Wide Plan

Defer – Refinement of

Project plan

FA/PL/SE/LA Scoping meeting and bespoke action plan Local steering group undertakes supply & demand modelling supported by FA

Scoping of planning and PPS requirement undertaken with SE / FA Engagement with partners/local stakeholders on priorities and potential sites

Develop wide hub business model Structure of SPV agreed with funding partners, programme for operator procurement

drafted.

Unsuccessful

Exchequer Funding Agreement issued LA commits funding within current financial year

Appendix 1 - Parklife Process Flow Chart

DocumentdesignbyAbacusCostManagement/RobinWilsonConsulting

London Programme - Sport England · PDF fileParklife Football Hubs Programme – London In England ... The London Programme London is an important city for the Funding Partners as

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