How social media has changed the face of reputation management London Midland, March 2014
How social media has changed the face of reputation management
London Midland, March 2014
Jonathan HemusInsignia
Introductions and welcome
Francis ThomasLondon Midland
Lindsey PreeceLondon Midland
• Operates services through the heart of England from London to Birmingham to Liverpool
• 50 million passenger journeys a year
• Manages 148 stations operating over 1300 services a day
London Midland’s reputation management strategy
The role of digital media in reputation management
How social media builds reputation on a daily basis
How social media helps to protect reputation
How social media underpins issues and crisis management
Key learnings
Preparing to protect your reputation in an online world
• Develop, communicate and embed a social media policy• Re-consider your reputational risk assessment• Implement online media monitoring• Create a crisis communication hub• Develop a process, resources and skills to mount an
online response• Develop an online presence beforehand• Identify key online influencers and build relationships
Contact details
Jonathan Hemus, Insignia CommunicationsWebsite: www.insigniacomms.com Email: [email protected]: @jhemusinsigniaPhone: +44 (0)786 832 9102
Download our white paper on social media crisis here:http://insigniacomms.com/resource/
How social media has changed the face of reputation management
London Midland, March 2014