© Contents of this book are the sole property of Ed Hackley, Ed Hackley Design and edhackley.com. Any reproduction or distribution of any kind, in whole or in part, is strictly forbidden without owners written premission. LOGOS marks, trademarks, symbols, logotype, emblems, medallions
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© Contents of this book are the sole property of Ed Hackley, Ed Hackley Design and edhackley.com. Any reproduction or distribution of any kind, in whole or in part, is strictly forbidden without owners written premission.
LOGOSmarks, trademarks, symbols, logotype,
emblems, medallions
Leave Your Mark...
You’re right on the mark.
Mark my words.
Up to the mark.
That’s a high water mark.
These phrases give a great deal of importance to the word “mark”. It’s something to aim for, an excellence to achieve, a one-of-a-kind thing. And certainly in the context of graphic design I would consider logos and marks to indeed be just that.
Creating them is often more art than science and more emotion than strategy. You can create a brilliant strategy to sell an identity to a client but more often than not it gets down to, do they like it right out of the box, without any explanation or strategy. Let’s face it, marks are personal. They’re meant to express who and what you are and if you don’t have a strong opinion about that you’ll still probably have a strong opinion about who and what you’re not. So the best strategy for designing a mark is to listen to your client to �nd that hook that works both the heart strings and the market. The strategy comes into play when you begin to build the brand using the new identity.
I prefer to experiment with lots of ideas when developing logos and marks. If you’re not careful though, you can overwhelm a client with ideas. Self-editing can be helpful in achieveing that perfect harmony between the symbol and a client’s idea of what they are about.
The following pages show both concepts and �nal selections from an array of di�erent projects. All dedicated , let’s say... to marking one’s territory.
Logos, trademarks, symbols, logotype, emblems and medallions
p l a t y p u s s t u d i o
W O R L D D I V E R S I T Y C U P ™
virginiansforthearts
virginiansforthearts
virginia nsf o
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hear
ts
virginian s forth
earts
Virginians for the Arts
virginiansforthearts
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A M E R I C A N M U S E U M
O F M I L I T A R Y H I S T O R Y
THE AMERICAN CIVIL WAR MUSEUMConfederacy, Union, Freedom
THE AMERICAN CIVIL WAR MUSEUMConfederacy,Union,Freedom
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Bowman Design
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Bowman Design Group
Design Group
Bowman Design
bowman|global change.S u s t a i n a b l e Tr a n s f o r m a t i o n s
bowman.changeWork With Purpose™
design by others
strange loopF I L M A N D V I D E O R E S O U R C I N G
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Star�re Sports and US Bank
would like to thank these patrons
for their generous contributionsStar�re Sports and US Bank
would like to thank these patrons
for their generous contributionsStar�re Sports and US Bank
would like to thank these patrons
for their generous contributions
•
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Star�re Sports and US Bank
would like to thank these patrons
for their generous contributions
Star�re Sports and US Bank
would like to thank these patrons
for their generous contributions
Star�re Sports and US Bank
would like to thank these patrons
for their generous contributions
VIRGINIA HOME FOR BOYS & GIRLSVIRGINIA HOME FOR BOYS & GIRLS
V I R G I N I A H O M E F O R B O Y S & G I R L S
homeviewVI R G I N I A HO M E F OR BO Y S & G I R L S
CLIMATESOLUTIONSPROJECT
TOP-
10 OCEAN ISSUES
GLOBAL WARMIN
G
MOLINA ANIMAL CARE CENTER
WITH CALIFORNIA STEELHEAD
5th Annual
b r a i n b a s e l i n e
TRADITION AND INVENTION IN CONTEMPORARY CARNIVAL
T R A D I T I O N A N D I N V E N T I O N I N C O N T E M P O R A R Y C A R N I V A L
804-562-7593
© Contents of this book are the sole property of Ed Hackley, Ed Hackley Design and edhackley.com. Any reproduction or distribution of any kind, in whole or in part, is strictly forbidden without owners written premission.
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