Logo design (elements and principles of Logo design)

LOGO DESIGNElements and Principles of Logo Design

WHAT IS A LOGO? A logo is a sign, symbol, trademark or

badge which conveys the identity or ownership of a product, company, campaign or concept.

1. Simple

• Logos should be easy to recognize by a glance; allows changes of size and color.

2. Memorable

• A few seconds is all it takes to make a first impression, but you need to make sure your logo makes a lasting impression as well.

3. Timeless

• You want your logo to be able to stand the test of time. Focus on your brand rather than what the latest trends are.

4. Versatile

• Versatility will make your logo flexible enough to be used in any occasion. Logo can be use in variety of sizes; color or monochrome

5. Appropriate

• Your logo must be tailored to your audience and appropriate for your business.