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Logo Design:
Creative Stages
Logo is the basic mark of brandidentity, the most prominentsymbol of brand image and thefoundation of effective marketingstrategy enabling its connectionwith target audience.
Without brand identity, even thehigh-quality product can get lostjust because users or buyerswon’t get even a slim chance tolearn about it or try it.
strongbrandingstrategy
Let's go deeperinto the stagesof creative
process in logodesign.
Main stages of logo creation
Setting the taskUser researchMarketing researchCreative searchChoice of style directionChoice of color paletteTesting
Creating a style guide
Setting the taskIt is time to get as much information aspossible from the client to mark the rightway to the goal.
Why are we doingthis?
Get the data about
Nature of product
Target audience
Geographical targetingPreferred color palette
Preferred type of logo
Need of mascot design
Potential carriers and
surfaces Need of consistency
with existing identity
Keywords representing
company identity
Research
Based on core targetaudience, theirpreferences andfeatures, influence ofcolor and data carrieron their emotions etc.
Exploring the marketsegment, primarily inthe perspective ofcreative solutionsused by competitors.
Marketing research
User research
Creative searchDevelop stylistic directions whichwill allow to fulfill the brandinggoal and marketing needs.
Creative search brings:
style direction color palette
Polishing the details
Designer develops the chosen directionand works over the slightest details.This is the time of experimenting withforms, lines, shades but within alreadyset general stylistic concept.
Testing
Logo should be testedon different surfacesand devices, in the widediversity of settings andenvironments, sizes andresolutions, alone andsurrounded by otherlogos. If such an optionis available, it should betested by peopledirectly representingcore target audience.
Creating a style guide
The guide should include clearand informative instruction ofcorrect and incorrect variationsof the logo use.
Features of an effective logo
simplicityoriginalityversatilityrecognizabilityconsistency of useappeal to target audienceinformativenessmemorabilitylongevity
@tubikstudio
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