Logo Creation

IT Grade 9.2 ---- Made By: Joey YaoLOGO CREATION

®Tuesday, December 13, 11

Investigation

Tuesday, December 13, 11

Creating Logo For SWA

Client:”Sinarmas World Academy needs us to design several logos for themTime Allowed: 5 Weeks

AOI : Approaches To Learning Specifications and Limitations:

Adobe Photoshop CS5Adobe Illustrator CS4

Paint Tool SAI - WacomPaper and Pencil

Unit Question: How important are the logos of a company?

Documented Evidence:Your documented evidence is like a diary.

You start it when you first start making your design and it doesn't end till you have

finished making your product. Takes lots of photos, make notes on any modification

and add sketches and diagrams.


My Client Sinarmas World Academy, needs us to design 5 logos for the Design Cycle, 5 logos for the

AOI, and 10 logos for the IB Learner Profile. The best designed logo will be chosen as SWA’s official logos

that will be used for the whole year. Therefore, I need to follow the design cycle in order to finish this unit in 5

weeks and I will also begin to research the unit question.

Introduction


What kind of logo structure do you want to have?

Client Interview

What color style do you want it to have?

Do you have your own suggestions or ideas to make the logo better?

I think I would want a pictorial & combination logo structure. Because the logo itself is also combined with the name of the product. So basically, it will looks good and it does suit the theme for IB Learner & Design Cycle.

I think, a simple and attractive logo will suit the best. Don’t make it too colorful although it will stand out, it’s not a good idea though. A creative and thoughtful logo will be the best to amaze people.

I would suggest to have a logo with not too much complicated stuffs circling around inside the logo or outside, just make it within the space that you got, a circle or square. Be Creative!


Do you want the logo to be professional or just for fun? why?

Who is your target audience?

If you can include both into the logo. It would be fantastic. Make the logo with your creativeness and make it fun but also using the real method of creating a logo to make it professional.

The target audience is all the people in SWA. But mostly directed for the Teachers, Students, & PTA. Since it will be a important part of school changes, the design must be both suitable for adults and students.

INTERVIEW SUMMARYFrom the interview, I can see that the client wants the logo to be fun yet professional so it could fit with the taste of adult and students. The client

suggested me to focus on creativity and thinking outside the box instead of making the logo too complicated and colorful. The client also wants a

combination and a pictorial because both of them looks good together. Final words: Be Creative


This project related to 2 AOI’s which is Approaches To Learning & Community and Service because designing a logo requires tools and responsibility of their own learning. I will use applications to create the logo and will follow the design cycle step, which shows my creativity and contribution to the society. Creating the logo also required community awareness to seek knowledge and understanding of my surroundings. My own problem-solving and thinking skills is required in this work in order to create the best logo for the school. So Approaches To Learning & Community and Service is the most suitable 2 out of 5 for this certain unit. Organizational work

AOI: - Approaches To Learning - Community and Service


Case Study:

Case 1 Case 2 Case 3

Manufacturing Technique One Off One Off One Off

Form Pictorial/Combination Pictorial/Combination Word Mark

AestheticsRed, Yellow, & Green spices on the

dish. When you see it, it warms your heart.

Piano keys and wine glasses A logo design which shows the alphabet like bones and skins.

Cost N/A N/A N/A

FunctionTo attract people to buy their spices by creating a attractive

logo.

To attract people to eat in their restaurant by showing that they have music and wine here, A Elegant place

to eat.

To make people think that the logo is and the meaning is combined

together, so the logo has a outer skin and bones inside them.

Ease of CreationIt’s not that hard, maybe the creator uses photoshop and uses brush to create the

logo.

It is not easy, and not really hard for making this logo. But it takes time.

This is not easy to make, and needs patience but it is possible to make.


When researching the 2 different logos from the internet, both of them are really great logos because it is very attractive and Case 2’s logo is really creative because the designer combines the idea

of piano keys and wine glasses together. Case 1’s logo is attractive with many colors and you can feel warmth inside when

you see the logo. Case 3’s way of performing the logo is very creative, because the designer made the logo as ‘BONES’ and so he also made the font to outer skin and bones inside so it looks

really good. All of them did a great job.

Case Study Summary:


Materials:Paint Tool SAI is a application for drawing using the bamboo tablet - Wacom. I have tried several times using the tablet and this application and I think it is

also possible for designing a logo but with also other applications to combine together.

Adobe Photoshop CS5 is a application for photo editing, graphic design, logo design, 3D design, and lots more. It is a good designing application because I used it several times

already for designing the Gindo logo, so it is very comfortable and not easy to use, but may able to create a professional

looking logo.

Adobe Illustrator CS5 is a application also for designing logos and stuffs. Illustrator is different from Photoshop because the functions are different. Illustrator uses a

more professional and more detailed features to create logos. So it is also a great choice to use this application

for designing a logo.


I will design 15 designs for the ‘Design Cycle’ and the ‘IB learner profile’ using the materials that are listed in the previous slide. I will start to search for ideas on the web of people’s artwork and wish that I could create a

creative and attractive logo.

Design Brief


SpecificationSpecifications/Why Testing

Software Photoshop CS5, Illustrator CS5 Both of them are great applications for design logo

Time 5 Weeks Make sure to use the time wisely

Costs N/A Application is free

Target Audience Sinarmas World Academy Asking what kind of logos they like

Aesthetic Design something simple and attractive

I should see other people’s artwork to give me ideas

Function To create a new fresh logo for the School To share it with everybody in the school

Purpose To make a new logo for the IB Learner Profile

The school will post posters of the new chosen logo

Theme.Color.Style.Finish Design the logo creatively and attractive with colors. But simple

Design the logo using my creativity and imagination

Safety There will be no inappropriate stuffs when designing a logo No inappropriate objects

Durability It will last a year or more, that’s what the school said

It will be a official logo for the IB Learner Profile


Works Citied:

"Spice Mountain - LogoMoose." LogoMoose - Logo Design Community and Inspiration Gallery. Web. 09 Nov. 2011.

<http://www.logomoose.com/logo-design/spice-mountain-2/>.

"VinoPiano | Logo Heroes." Logo Design Gallery | Logo Heroes. Web. 09 Nov. 2011. <http://www.logoheroes.net/using-negative-

space/489/vinopiano>.

"55 Fresh and Creative Logo Designs | You the Designer." You the Designer | Graphic Design Blog. Web. 09 Nov. 2011. <http://www.youthedesigner.com/

2010/06/30/55-fresh-and-creative-logo-designs/>.

"Bones Type by TimKim." Logopond - Identity Inspiration. Web. 09 Nov. 2011. <http://logopond.com/

gallery/detail/94014>.


http://www.youthedesigner.com/2010/06/30/55-fresh-and-creative-logo-designs/




Design


IB Learner Profile


Design 1Pros: Cons:

Summary: This ‘Thinkers’ logo represents a lightbulb. As you can see, there’s a

person in the lightbulb thinking. I also used negative

effect when designing this logo.

- Creative shape- Hidden Symbol- Negative Effect

- I don’t think this logo has any weakness


Design 2

Pros:

Cons: Summary: This ‘Knowledgeable’ logo represents a thundercloud. The cloud represents the brain and with the lightning, it’s like super brain, which means you

are knowledgeable.

- Powerful meaning- Creative structure

- The lightning is too big


Design 3Pros: Cons:

Summary: This ‘Reflective’ logo represents a perspective view of yourself. There’s a lot

of possible answers for different views in the logo, so it means you need to reflect

on which side is the weakness, and the good

ones. It basically makes you think.

- Nice use of perspective- Creative idea- Simple but attractive

- Need to fix the question mark


Design 4 Pros: Cons:

Summary: This ‘Communicators’ logo is representing our world

sending out signals. The idea is that every person

in this world is communicating and the red lines represent the

signals

- Nice use of colors- Simple design




Summary: This ‘Balanced’ logo represents a balancing

scale but with a different way. As you can see, the B & D is balanced so that the whole word can be formed. The black line is the balancing

scale supporting the whole word.

- Simple yet unique- Interesting design

- Meaning not clear enough


Design 6Pros:

Cons:

Summary: This ‘Caring’ logo represents a person with 2 hands

facing outwards. It’s like unity, helping each other. So I used it as the caring

logo. I put the word Caring in between the right hand and left hand and make the C looks like a goggle

by adding another C.

- Creative thinking- Simple and meaningful - Not really attractive

- Whole structure is kind of messy


Design 7Pros: Cons:

Summary: This ‘Principled’ logo represents a court. This is the place where the judges accuse you being guilty or

not guilty. It represents principled because they are powerful, they can say anything they want without

people stopping them. So, I thought it would be a good idea to make it as the logo.

- Simple and meaningful- Interesting concept

- Change color of font


Design 8

Pros:

Cons:Summary: This ‘Risk Taker’ logo

represents a person who stands out than anybody else. He is a risk taker

while the others are afraid.

- Interesting idea- Stands out really well

- Messy- Not putting effort in it- Too complicated


Design 9Pros: Cons:

Summary: This ‘Open Minded’ logo represents a head being opened... It does not look like it but the idea is

just Open the mind (head).

- Simple design- Interesting concept

- Doesn’t mean anything

- No effort in it


Design 10Pros:

Cons:

Summary: This ‘Inquirers’ logo represents a person who loves to talk and ask questions. Since Inquirers means people who likes to ask question, I put bubble speech on top of his head to represent it.

- Nice usage of colors- Simple and attractive



Evaluation Against Specification

- I think that both FedEx and my logo have something in common, the hidden symbol. FedEx hidden symbol is the arrow, while my symbol is a person. I think my designs are creative so as FedEx. So I think FedEx and my designs are in the same level.

+

Android’s logo comparing to my designs have a big difference. Android’s logo is very symbolic while many of them are only attractive. Some of my designs are also too complicated compared to Android’s.


Area Of Interaction


Design 1Pros: Cons:

Summary: This logo represents a school with green fields which relates

to ‘Approaches To Learning’. I made this colorful because it is

mainly for little children who don’t have access to

education.

- Colorful- Attractive - Bit messy


Design 2Pros:

Cons:

Summary: This logo represents a group of people gathering around holding hands which relates to Community & Service.

Community & Service itself means a community + helping others. So I made the color green and blue which represents

eco-friendly.

- Interesting & Creative- Nice usage of color

- Make more tidy



Summary: This logo represents our Indonesian culture. A person wearing batik is related to Human Ingenuity. Because it mentioned Culture so I just designed Indonesian culture style logo.

- Interesting concept- Simple design

- Not tidy- Not attractive


Design 4

Pros:

Cons: Summary: This logo is a tree trunk holding a globe on top of it. It relates to the topic: Environments. The idea is that the tree holds our earth, so without trees our planet will not be able to survive.

- Nice usage of colors- Interesting and Simple- Nice idea

- Not that attractive


Design 5Pros: Cons:

Summary: This logo represents the idea of Health & Social Education. I combined them both to become a book. The logo at the front represents Health and the book represents Social Education.

- Colorful- Stands out really well

- Not attractive- Not putting much effort


Evaluation Against Specification


Design Summary

I made 15 designs about IB Learner Profile and Area Of Interaction. Each design represents something that is related to the subject. I made all of

them in photoshop and it took me a quite a time to finish all of them in a

week. But overall, it’s all pretty good.


Plan


Gantt Chart


Step By Step

-- ---- - -


Softwares:Paint Tool SAI is a application for drawing using the bamboo tablet - Wacom. I have tried several times using the tablet and this application and I think it is

also possible for designing a logo but with also other applications to combine together.

Adobe Photoshop CS5 is a application for photo editing, graphic design, logo design, 3D design, and lots more. It is a good designing application because I used it several times

already for designing the Gindo logo, so it is very comfortable and not easy to use, but may able to create a professional

looking logo.

Adobe Illustrator CS5 is a application also for designing logos and stuffs. Illustrator is different from Photoshop because the functions are different. Illustrator uses a

more professional and more detailed features to create logos. So it is also a great choice to use this application

for designing a logo.


Plan Evaluation

My plan is effective because each design that I create must be at least an hour or more to finish using

photoshop. I listed 15 steps in the Gantt chart to try to follow the time allowed for each design to finish. I can also follow my step by step for 8 designs in order to

help other people to know what to do.


Create


Documented Evidence:

Day i Software: Photoshop CS4


Day ii

Software: Photoshop CS4


Day iii



Day iv



Evaluation


Evaluating Each Stage of the Design Cycle.

Investigation:

Design

Plan

In the Investigation stage, I did research on some of the well-known logos from the internet. Some of the logos like FedEx and Carrefour have hidden symbols in it which is very cool. I have also made a Case Study to compare which logos are the best.

In the Design stage, I designed 15 designs which are the IB Learner Profile (10 logos) & Area Of Interaction (5 logos). I used Photoshop to help me design. I also inputed hidden symbols for some of my designs I get from the previous ideas. I also compared my designs using the specification table to find out which one meets the expectation.

In the Plan stage, I created a Gantt chart to help me organize my time for making the designs. I created the Gantt Chart in order from the 1st design until the last. I also created a simple step by step chart by showing how I did the logos without any words included. I also included a softwares table that I have used for designing the logos.


CreateIn the Create stage, I can finally start to create my logos. I used Photoshop for my main software to create my logos. It took me quite a time to just finish 1 design, approximately 1 - 2 hours, works for all designs. But I enjoyed making them. I finished all my logos in a week and I also need to do the Documented Evidence which I screenshot while I’m working for each designs.

In the Evaluation stage, I did reflections on my works to find the advantages and disadvantages. I still need to write what I did good and what I didn’t for the logos. I think the reflection process is very important because it is the only way that we could see our mistakes and move forward. So whenever I will find my mistakes and improve next time.

Evaluation


Testing The ProductSoftware Using photoshop was a success

Time I managed to create all the logos in given time by following the plan efficiently

Size I created the logo in photoshop using 3200 * 2800 and resolution: 300

Audience The logo is appropriate to all ages therefore it can be attractive to everyone

Aesthetics My logo looks nice and attractive

Function The logos that I have create is all representing the IB Learner Profile

Purpose I think everyone can recognize the IB Learner Profile by looking at the logo

Ease of Creation It is simple and attractive but is not too easy to make

Safety There are no appropriate images or object in the logo therefore it is very safe

Durability It depends, if the people in school likes my logo, it will be used for quite a while


Successful and Least Successful Points

Although I have stated my successful points, I still have some points that are not successful. I did not follow all my steps and

time required from my Gantt Chart all the time because sometimes when creating the logos, I will add more stuffs into it which takes longer to make. I also didn’t control my time wisely

in class, sometimes getting distracted, but I still manages to finish it on time.

I have been able to create very creative and attractive logos in a given amount of time. I have designed 15 designs for

IB Learner Profile & AOI. But I’m only able to choose which topic I want to work with so I chose IB Learner Profile

because it has more attractive and simple designs. Overall, I think I did a great job on finishing the designs on time.


Impacts on: Environment & Society

When we are creating our logos, we need to use our laptops which are manufactured in different countries and factories. It creates air population from the factories and creates sound population and water population when they transfer the parts to different countries. It may seem not to harmful when creating logos using laptops but there’s a lot of issues created behind. When people wants to

view our designs, we also need to print them out which results to deforestation. A solution is to just view it directly from the laptop. Without electricity, we also wouldn’t be able to do all these stuffs. So therefore, letting electricity to pass

through every town also causes pollution and harmful issues to the world.

The impact on Society is that students, teachers, parents from SWA could recognize a new logo that represents the IB Learner Profile. It also shows a

visual image so it could attract people and having it memorized easily.


Improvements

The Improvements that I could make is to re-do the Risk Taker and Open Minded logo. Because the logos are a bit too simple, I don’t put much time and effort into it therefore it does not look as good as the other

designs.


Peer Evaluation

0

1

2

3

0 17 33 50

Region 1

Very Good

Good

Average


Final Logos


Logo Creation

Documents

attractive logo

thoughtful logo

best designed logo

kind of logo structure

design cycle step

ib learner design cycle

client sinarmas world

swas official logos