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7cs of Effective Communication

Managerial Communication

Importance of Communication

The word communication is dervied from the Latin term ‘communism’ which means common.

Communication is life. It is the act of influencing and inducing others to act in the manner intended by the speaker or writer.

Communication means sharing of ideas

Goals of Communication

• To change behavior

• To get action

• To give Information

Goals ofCommunication

Are

• To ensure understanding

• To persuade

7cs of Communication

(1)Completeness

Text

(7) Correctness

7cs of Communication

are

7cs of Communication

are

(3)Consideration

(2)Conciseness

(6)Courtesy

(5)Clarity

(4)Concreteness

Completeness

1. Answer all questions asked

2. Give something extra when desirable

3. Message should include reader’s wants or needs

4. Check 5Ws and any other essentials

Who, What, Where, When & Why

CompletenessCompleteness

Conciseness

1. Eliminate wordy expresstions

2. Include only relevant facts & information

3. Avoid unnecessary repetition Conciseness

4. Organize the message logically

Consideration

1

Focus on ‘You’ instead of ‘I’ & ‘We’

2

Show reader benefit or interest in reader.

Your Message should convey truth

3

Emphasize the positive & pleasant facts

Always avoid that has not been done so far

4

Apply Integrity & ethics

Concreteness

1. Use Specific facts & figures

2. Avoid words like few, quick, soon etc

3. Use action verbs

4. The message should be specific instead of general

5. Don’t use irrelevant information

ConcretenessConcreteness

Clarity

Clarity

2. Proper punctuation make the Writing clear

1. Choose short, familiar & conversational words

3. Make the message Readable & understandable

4. Construct effective sentences &Paragraphs

6. Message shouldCorrect, concise, complete

With consideration

5. Insert examples, tables, graphsIf necessary

Courtesy

1Be truly tactful, thoughtful and appreciative.

2Omit expressions that annoy, distrss or imitate hurt

3Grant & apologize candidly

Correctness

1. Use correct levelOf language

4. Choose Non-discriminatory

expressions

2. Check the Accuracy of facts, words

And figures

3. Maintain Acceptable writing

Mechanics

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