Logistic services marketing

MARKETING OF LOGISTICS - LOGISTIC SERVICE

MARKETING , INTERNET MARKETING,B2B

MARKETING ,CONSUMERISM AND LEGAL ISSUES

BY A.AIYESHA

ROLL NO :02

LOGISTIC SERVICES MARKETING

What does Logistic Services Marketing mean?

L.S.M mainly consists of an interlink age between logistic operations supply chain management and

transportation which result in

Reduce transportation costsIncrease supply chain efficiency and visibility Deliver supplies or finished goods at the time they are needed.

How does Logistic Services Marketing work?

Goods Distribution and marketing instruments Decision making Connections between goods distribution

and sales activation Marketing –mix instruments – > change and adjusted with other instruments Logistics and Marketing Both are similar Marketing – Direct Purpose recognition Logistics – creation and usage of

effectiveness potential

Connection between marketing and logistics

Product

promotion

Customer service

Price

Stock manageme

nt

warehousing

Information Systemordering

Transportation

Objectives of B2B Marketing Amplified Brand awareness and

reach Increase lead Generation Increased Engagement Rates Loyalty and Advocacy

B2B MarketingBusiness - to – business marketing or B2B marketing involves the sale of one

company’s product or service to another company.

Developing and planning of B2B market : The product or service The target market Pricing Promotion

What kinds of customers are effectively marketed with B2B marketing ?

Construction companies who buy sheets of steel to use in buildings

Government agencies Institutions like hospitals and school Brookers and wholesalers

Recenlty … B2B markets are inculcating new ways

through social platforms and social media Survey organized by Chadwick Martin Bailey

and iModerate – businesses are more likely to buy from companies they track through social media

Eg., Tech – savvy companies like Cisco systems,Inc. leading seller of networking systems – launched a campaign introducing a new router solely on social media advertising.

Was classified as one of the top five in the company’s history

Internet Marketing Internet marketing or online

marketing , refers to advertising and marketing

efforts that use the web and email to drive direct sales via

electronic commerce , in addition to sales leads from

web sites or emails. Internet marketing and online

advertising efforts are typically used in conjunction

with traditional types of advertising like radio,

television , newspapers and magazines.

Objectives of Internet Marketing :-> Establish a presence -> Build Visibility -> Generate Sales

Internet marketing’s Top objectives of 2014

Specialized areas of Internet Marketing I.M is broken down into more

specialized areas such as : Web marketing :- e-commerce

web sites , affiliate marketing web sites , promotional or informative web sites , online advertising on search engines , and organic search engine results via search engine optimization (SEO)

Email marketing :- consists both of advertising and promotional marketing efforts via e-mail messages to current and prospective customers

Social media Marketing – involves both advertising and marketing efforts via social networking sites like facebook , twitter , you tube and digg.

Advantages and disadvantages of I,M

Advantages : Swift availability of the information Save money Differentiation between large and

small company – less Global arena Measurement of progress - Easy

Disadvantages : Slow internet connections

User can’t “touch” the merchandise

Online payment – many don’t have faith in

Constant visual promotions that appear to be frauds

Consumerism Consumerism , the “ social movement seeking to augment the

rights and power of buyers in relation to sellers” (kotler,1972)

It is a social phenomenon that empowers the buyers and the consumers . Its effects are visible in the laws , regulations and marketing practices.

It also puts a check on companies and ensures that the consumers get quality products which are safe for them at the right price.

It also ensures that the consumers are provided with the correct information about the products.

Consumerism forces companies to operate and produce goods and services according to the consumers needs.

It plays a paramount role in every stage of marketing starting from new product design to communication through advertisements

Objectives of Consumerism To restore the balance between buyer

and seller relations in the market To protect and promote consumer

citizen interests and to safeguard consumers rights

To prevent consumer exploitation by unscrupulous traders

To under take programmes of consumer education , consumer information and comparative testing

Four types of consumerism in Marketing Routine Purchases

Purchases with limited amount of decision making

Purchases with a high amount of Decision-Making

Impulsive Buying

What is the role of consumerism in marketing of logistics? Distribution policy – It covers marketing mix

and has two components : channel management and Logistics management

Channel Management : Entire process of setting up and operating the contractual organization , consisting of various types of middleman ( such as wholesalers , agents , retailers and facilitators )

Logistics Management : It is focused on providing product availability at appropriate times and places in the marketing channel mix elements.

Current Scenario in Consumerism of M.L Positive Effects : More Industrial Production Higher growth rate of economy More employment Opportunities Higher Import and Export Scope for Green Logistics Negative Effects Environmental Degradation Increase in Black logistics Illegal shipment of goods

Legal Issues In Marketing of Logistics Federal Jurisdiction Regulation of the railroads , motor

carriers , airlines and ocean carriers Regulation of intermediaries to

include brokers , forwarders and 3PLs Multimodal shipping Principles of contract law for

transportation Liability for loss and damage

Legal Issues In Marketing of Logistics Cargo insurance Shippers and carriers duties and

responsibilities Importing and Exporting Terms of sale International laws and treaties Hazardous materials law and

regulations

Thank you for your attention.