Effective Blogging for Business
Effective Blogging for Business
Source: http://en.wiktionary.org/wiki/blog
Blog- Shorted from WEB LOG
NounSingular-blogPlural-blogs
blog (plural blogs)(Internet) website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts. Entries typically appear in reverse chronological order.
Who is Currently Blogging?
What are you blogging about?
Are you excited about it?
What blogs do you read?
Personal or business?
Why Blog for your Business?Blogs are a great source of
fresh content. Rank highly in search engines.
Opportunity to share your expertise with a larger
audience.
Inexpensive and easy to post and edit content.
Gain loyalty and receive more traffic=more leads
Push vs. Pull
From the information consumer’s perspective, how does the information arrive? i.e. Did I decide to access the information or did someone else thrust it upon me?
• Email - Push• WWW - Pull• IM - Push• Search engines - Pull• Text message - Push• Blogging - Pull • Social media - Pull
Key: Opt - In
How Blogging for Business Works.
Create Awesome Content
Optimize your Posts(SEO!)
Network and Syndicate
Leverage Social Media
How to Create Awesome Content
Provide Value
Be unique
Know your business
Proofread
Awesome/Popular Content Ideas
Make Lists
Video and Rich Media
Live Blogging! (from events)
Create Controversy
Blog Post Worksheet HEADLINE (120 CHARACTERS OR LESS):________________________________________________________
1 MAIN POINT:________________________________________________________
SECONDARY POINTS (IF APPLICABLE):________________________________________________________
SEARCH TERM OR KEY WORDS (INCLUDE IN HEADLINE, 1-2 SUBHEADS, AND IN BODY):_______________________________________________________
SUBHEADLINES OR SECTION HEADINGS (1 – 3 SENTENCES): (To break up long passages and draw readers eyes down the page)________________________________________________________
PHOTO/OTHER ART (LINK TO SOURCE AT BOTTOM OF POST):(TO IMPROVE THE READABILITY, POPULARITY, AND ENJOYMENT OF YOUR POSTS)________________________________________________________
RESOURCES/LINKS: (other blogs, related blog posts, news articles, etc.)________________________________________________________
CALL TO ACTION/QUESTIONS FOR COMMENTS:________________________________________________________
Optimizing your Posts for SEO
•Write unique titles, URLs and descriptions
•Use a web of related key phrases to expand your reach
•Always allow comments
Google and other search engines grant high value to blog content due to the frequent updates, links and networks, and archival nature of the blog platform itself.
SEO Anatomy of a Blog
Promote your Blog•Add-this (button links to social bookmarking sites)
•Link to your Blog from social media profiles like LinkedIn, Twitter, Facebook.
•Add to blog directories. http://www.toprankblog.com/rss-blog-directories/
•RSS
Social Bookmarking Sites
Leveraging Social Media•Make connections
•Syndicate content•Generate website traffic•Engage users/community•Position yourself as an
expert•Improve search engine
ranking
Result:•Find new customers!
How to Promote your Blog through Social Media
Recap:Create Awesome
Content
Optimize your Posts(SEO!)
Network and Syndicate
Leverage Social Media
And what will you get????
More Traffic and Leads!
QUESTIONS?????