LocusPlay - Why do lotteries run into losses?

Why do lotteries run into losses ?

LocusPlay Mobile Lottery

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Lottery can not turn you into a millionaire overnight.

Over-expectation

100 %

Misinterpreting the Lottery

Path to achieve overnight success

Return on investment expected in 4-6 months

Lotteries do not work the same way globally

Land-based lotteries are more effective initially

Key Factors Influencing Losses


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Fairytale Business Model

Investors are brought into a frame by projecting a billion dollar potential business opportunity

Unrealistic plan of acquiring 5-10% of lottery market share in the first few months

Unrealistic expectation for breaking even in less than 6 months

Gloomy picture

Eventually the lottery becomes chaotic and mostly goes out of business.

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Misconstrued Decisions

Lottery is highly cultural and this factor has been grossly missed out

Investors take a plunge with a team who haven’t understood the culture of the lottery

Lotteries fail to understand the preferences of the players instead delivers a product beyond grasp

The inability to imbibe into a lottery culture is a primary reason causing

major lottery failures.

Culture misfit

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Planning and execution are the key to success of the lottery. Of course,

money is required.

Money not the only solution

Pursuing Unsolvable Problems

Lottery is launched with the help of proclaimed experts who have never set-up a lottery in the pastWhen the lottery starts to derail, rather than targeting the problem we go for out-of-the-box solutionsTo stabilize the lottery, more money is pumped in thinking “money solves all the problems”.

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About LocusPlayLocusPlay helps transform lotteries globally. Our back office system provides you access to detailed reports and analytics for quick decision making. LocusPlay Mobile Lottery solution assists lottery to operate effectively and efficiently

Lotteries across 3 continents are already using LocusPlay platform. Some of our customers from emerging market have experienced 4X growth in sales. 50% of our customers have switched from their existing technology providers to LocusPlay. With over 100 million tickets sold using LocusPlay and we helped save up to 80% in capital investment.

www.LocusPlay.com [email protected] | +1-‐401-‐400-‐1183

LocusPlay - Why do lotteries run into losses?

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