PORT FOLIO L C
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P O R TF O L I O
L C
LET’S START
[email protected] | 01267 414 222
NG UYEN THE HOANG LOC
NG
UY
EN
THE
HO
AN
G LO
C
NGUYEN THE HOANG LOC
NG
UY
EN
TH
E H
OA
NG
LO
C
My name is Loc, it means “Buds” in English. 7 years is the time when walked in the door of Fine Art Association of Ho Chi Minh City to when I learnt in Ho Chi Minh City University of Architecture and graduated. It has been a
valuable time to improve my design potential, my aesthetic mindset. I used to spend my a lot of time to do a lot of thing to exposed to and enriched
my pro�esional skill, sometimes I worked for free to gain experience. I used to be in a class of communication. I want to gain insight into my artwork.
It’s wasteful when you do something and it can’t support your surrounding. Art for humanity-that is my wish when working in Graphic Design Industry.
01
INTR
OD
UC
ING
LOC
NG
UY
EN
GRA
PHIC
DESIG
NER
02
CIR
QU
E D
U S
OLE
IL
EV
EN
TC
OU
RSE
Even
t Org
anizi
ng
PR
OJE
CT
Spot
life
TEA
MIn
divi
dual
TER
MC
HA
LLE
NG
EFa
ll 20
13O
n th
e 10
th a
nniv
ersa
ry o
f Cirq
ue d
u So
leil,
the
Wor
ld to
ur w
ill
be h
eld
to tr
ibut
e th
e au
dien
ce. T
he sh
ow w
ill u
nvei
l the
secr
et
life
of p
erfo
rmer
s beh
ind
the
scen
e. T
hat’s
the
reas
on w
e ha
ve
the
Spot
life
even
t.
CD
S
/EV
EN
T
SE
CT
ION
[01] [02] [03] [04] [05] [06]
PR
OJE
CT
FR
OM
U
NIV
ER
SIT
Y
11/09
/20
14
I don’t use any real person for our poster because the message in this tour is that we want to show the appearance for all generation of circus performers all
over the world.
MY
PO
RTF
OLI
OLO
CN
GU
YE
N01
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414
222
Three characters present for the neccessary characteristics of the performer. They are: Chloe - the flexible girl, Chuck - the strong man and Chris - the balance
guy.
11/09
/20
140
4
05
CIR
QU
E D
U SO
LEIL
EV
EN
TP
RO
JECT
SPOTLIFE
MY
PO
RTF
OLI
OLO
CN
GU
YE
N01
267
414
222
11/09
/20
140
60
7C
IRQ
UE
DU
SOLE
IL E
VE
NT
PR
OJEC
TSPO
TLIFE
MY
PO
RTF
OLI
OLO
CN
GU
YE
N01
267
414
222
11/09
/20
140
8
09
CIR
QU
E D
U SO
LEIL
EV
EN
TP
RO
JECT
SPOTLIFE
10B
RA
ND
FO
R
ALP
HA
BA
SE
CA
TEG
OR
YBr
and
Iden
tity
PR
OJE
CT
Alp
haba
seTE
AM
With
Tran
gTE
RM
CH
ALL
EN
GE
Win
ter2
014
Cre
ate
an o
ptim
ized
busin
ess o
pera
tion
for s
usta
inab
le g
row
th,
espe
cial
ly fo
r ret
aile
r bus
ines
s in
viet
nam
is o
ur m
issio
n. W
e th
ink
ever
ythi
ng if
wan
na g
row
stro
ng, t
hey
need
to h
ave
a go
od
base
. Eve
ryth
ing
star
ted
from
bas
ic
xx/2 x/2 x/2 x/2x/2 x/2x/2x/2
x/2 x/2 x/2
x/2
x/2
CD
S
/BR
AN
D
SE
CT
ION
[01] [02] [03] [04] [05] [06]
PR
OJE
CT
FR
OM
A
LPH
AB
AS
E
12/2
2/2
014
The visual illustration for Alphabase Brand. described the working proccess of Alphabse Company
12/2
2/2
014
1112A
LPH
AB
ASE
D
IGITA
L GR
OU
PP
RO
JECT
BRAN
D ID
ENTITY
MY
PO
RTF
OLI
OLO
CN
GU
YE
N01
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414
222
The message: “We work together, so we can make the significant di�erence to each other’s early success in this
start-up company”
The visual illustration for Alphabase Brand. described the working proccess of Alphabse Company
12/2
2/2
014
1314A
LPH
AB
ASE
D
IGITA
L GR
OU
PP
RO
JECT
BRAN
D ID
ENTITY
15K
EE
P I
T U
PPA
CT
CO
FFE
EC
ATE
GO
RY
Cam
paig
n on
Fac
efoo
kP
RO
JEC
TEn
try
for D
&A
DTE
AM
With
Vuo
ngTE
RM
INTR
OD
UC
EE
Sprin
g 20
15Th
e ‘K
eep
It U
p’ c
ampa
ign
to re
bind
ing
the
targ
et
with
thei
r bel
oved
s, w
hile
pro
vidi
ng a
sour
ce o
f st
imul
atio
ns fr
om th
e go
odne
ss o
f Pac
t Co�
ee.
KE
I
/CA
MP
AIG
N
SE
CT
ION
[01] [02] [03] [04] [05] [06]
PR
OJE
CT
FO
RA
&A
D
02
/30
/20
14
Presenting an online platform that help user to send personalised motivations. Be the one true friend who show concerns and lift night owl friends’ spirit amid constant busyness, when needed the most.
Late-night workers (night owls) are overloaded and alone. They need physical stimulations, in order to stay up to work the night shift, and frequently yearn for emotional encouragements as well.
IDEA
INSIGHT
CHALLENGEUse Facebook as a platform in the widest sense, to not just raise awareness of Pact, but also make people want to try it.
The
‘Kee
p It
Up’
cam
paig
n to
rebi
ndin
g th
e ta
rget
w
ith th
eir b
elov
eds,
whi
le p
rovi
ding
a so
urce
of
stim
ulat
ions
from
the
good
ness
of P
act C
o�ee
.
MY
PO
RTF
OLI
OLO
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N01
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The campaign kicks o� with social posts and facebook ads. The content is a tale of Owlie & Kafi: stories about today social conflictions.
They are exposed to the call to action–final post, and then followed up by a launch of the ‘Keep It Up’ facebook app.
Users will engage by commenting their personal experiences and feelings on the posts.
HOW IT WORKSPre Campaign
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PO
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OLO
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Users key in the message, and add a personal touch, whether they be their friends, family, lovers or colleagues.
Calmly wait for a surprise delivered over-night to their friends.
They choose the right co�ee, submit personal information and finish payment
HOW IT WORKSMid Campaign
1
2
3
4 Steps To Personalise A Message
Sign In Personalise Messages Complete Transaction Surprise Overnight
STEP 01 STEP 03
STEP 02
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PO
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The campaign allows anyone not just to be the one rejuvenating relationships, but also to join an awakened community of caring.
Most importantly, it helps Pact Co�ee become the new symbol of love and friendship, ensuring people reach the heart of each other.
WHY IT WORKSThe Strategy
22B
OO
KLE
AF
CH
ILD
RE
N L
IBR
AR
YC
OU
RSE
Com
bina
tion
Proj
ect
PR
OJE
CT
Book
leaf
TEA
MW
ith N
hi+N
hãTE
RM
INTR
OD
UC
ESp
ring
2015
BOO
KLEA
F ai
ms t
o br
ing
to th
e yo
ung
gene
ratio
ns o
f Vie
tnam
th
at c
an h
ave
the
right
cog
nitiv
e in
read
ing.
BO
OKL
EAF
not
only
brin
g ne
w fo
rms o
f lay
out.
Base
d on
the
signi
ficat
ion
on
grap
hic
or il
lust
ratio
n, th
ey th
ink
they
can
hel
p re
ader
s eas
ier t
o ab
sorb
the
info
rmat
ion
in th
e bo
oks
BC
L
/BR
AN
D+
SE
CT
ION
[01] [02] [03] [04] [05] [06]
PR
OJE
CT
FR
OM
U
NIV
ER
SIT
Y
01/0
3/2
015
MY
PO
RTF
OLI
OLO
CN
GU
YE
N01
2674
1422
2
2425B
OO
KLE
AF
CH
ILDR
EN
LIBR
AR
YP
RO
JECT
BRAN
D+ILLU
STRATION
01/0
3/2
015
MY
PO
RTF
OLI
OLO
CN
GU
YE
N01
267
414
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2627B
OO
KLE
AF
CH
ILDR
EN
LIBR
AR
YP
RO
JECT
BRAN
D+ILLU
STRATION
Poster showing the insight of Dung , the main character in the series "Open the windows, eyes closed". He always believed in love with all things in life. With his naive sight, he was inspired to everyone remembers a memory corners of the old days when we were children.
Contrary to Dung, Dau had a forgotten childhood of living in mud and poverty. He was living with his blind grandfather, all day every description, tangled hair head cover. Hidden inside the tangled hair that is the story of their experiments. His life always be a mess.
This is an end of their friendship. These misunderstandings and unnecessary conflicts occur, causing both of their soul. Dung always blame himself for what happened to his friend. He always tried to chase the shadows of subcon-scious illusion the memory of his friend in the past with their own story.
LOGO ON TH E S EQU E N C E POS TE R“ OPE N TH E W I N DOW S , E YE S C LOS ED”
1
2
3
01/0
3/2
015
28H
AI
AU
AV
IATI
ON
BR
AN
D E
XEC
UTE
CA
TEG
OR
YBr
and
Iden
tity
PR
OJE
CT
Hai
Au
Avia
tion
TEA
MW
ith R
EDTE
RM
INTR
OD
UC
EFa
ll 20
13Th
e co
ncep
t int
ergr
ates
the
shap
e of
seag
ull a
nd th
e es
senc
e of
av
iatio
n in
to a
sing
le m
inde
d an
d ap
peal
ing
type
logo
. It’s
to
stre
ngth
en th
e br
and
nam
e an
d tie
it d
irect
ly to
an
imag
e th
e ta
rget
can
mem
orize
, in
a re
fined
and
inte
llige
nt w
ay o
f des
ign.
HA
A
/BR
AN
D
SE
CT
ION
[01] [02] [03] [04] [05] [06]
PR
OJE
CT
FR
OM
A
LPH
AB
AS
E
11/09
/20
13
MY
PO
RTF
OLI
OLO
CN
GU
YE
N01
267
414
222
11/09
/20
132930
HA
I AU
AV
IATIO
NB
RA
ND
EX
ECU
TEP
RO
JECT
BRAN
D+ILLU
STRATION
2D Design by me.
Photoshoot by HaiAuAviation
MY
PO
RTF
OLI
OLO
CN
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YE
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133132
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I AU
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ND
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D EXEC
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MIn
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dual
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Sum
mer
201
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ith th
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t mix
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paci
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r see
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and
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CT
FR
OM
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NIV
ER
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06
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