Locle

location-based mobile software for social applications

What is Locle?

• Innovative “friend finder” application

• Exploits mobile’s unique feature

– Location

• And social network data

– Facebook and twitter

• To deliver killer apps

– Social Compass, Social Discovery, Serendipity

– Venue Loyalty Programmes, Gaming

Accolades

• Winner 2008 Eircom Web Innovation Award

• Red Herring Europe Top 200 Startups 2009 • Winner 2009 Dublin Docklands Innovation

Park Best Investment Proposal Award• The Next Web 2008 Top 25 Startups

Company Factoids– Founded February 2008– Team of 5 + outsourced development– Pre-Revenue– Founder financed

– Currently 25,000 beta users (1,000 Irish)

– Distribution agreement with Europe’s largest social network – Netlog• Exclusive access to 60 million “friends”

– Enterprise Ireland “high potential startup”– BES certified investment

The Opportunity

• Social network users are going mobile

• Mobile phones are billing devices• Location + Social = natural match

– $ from social discovery• paid messaging, notifications, games and gifting• dating, live music, sport, travel, professional

– $ from place discovery• location-based advertising and coupons• local search directories

Market Size• 4 billion mobile phones• 1 billion social network and online dating users• 500 million mobile Internet users

– 70 million mobile facebook users– 175 million in countries with “pay by mobile”

Potential 1 billion “location sharers” in 10 years

Medium Term Goal: 10 million users• 10% of mobile facebook audience• Comparables eBuddy, Nimbuzz, Mig33

– Grew to 20 million users in 2 years

Product Information

• Software for 10 mobile platforms– position 70% of phones globally– no need for GPS– no operator payments

• Integrated with:

Locle on Mobile

• map people and places

• post messages– twitter and facebook

• phonebook virality

• privacy control

• micropayments

• mobile advertising

• Serendipity alerts

Routes to Market• Virally through Open Social Networks

• Exclusively on Partner Social Networks

• Online Dating Networks

• App Stores

Netlog Friend Finder

built with

Locle Platform

Exclusive 60 million Netlog usersiPhone WebAppMobile websiteOpenSocial appOpenSocial Profile Widget

Netlog Opportunity

• 60 million users in 25 languages

– 10 million in English

• Convert 2% in year 1 = 200,000 users

• Charge €0.50 per month or €6 per year

– €4 net (30% to Netlog)

– €800k annual revenue potential

Competition• The 800 pound gorilla

• Google Latitude

• VC funded• Loopt

• BrightKite

• FourSquare

• Gowalla

• Locle is different– Focus on integration with established communities

– Revenue model beyond advertising

– Support for 70% of phones (Google Latitude: 20%)

SWOT

Strengths• High mobile handset support• Exclusive integration with online communities• Experienced team

Weaknesses• very juvenile market• unproven business models• poorly funded

Opportunities• huge potential market• room for niche/regional players• very hot sector• the next evolution

Threats• big boys want a piece• location value has been elusive• relying on 3rd party data

Come on board

• Ronan Higgins, Managing Director• Pieter Oonk, Commercial Director

– +353 (1) 657 2588

• Try it– www.locle.com (desktop)– m.locle.com (mobile web)– get.locle.com (mobile app)– “Locle Mini” on the iPhone App Store