Locker PPT Module01

7/27/2019 Locker PPT Module01

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2002 McGraw-Hill Ryerson Limited. All rights reserved.

Building Critical SkillsFirst Canadian Edition

BUSINESS COMMUNICATION

Kitty O. LockerKitty O. Locker

StephenStephen

Kyo KaczmarekKyo Kaczmarek

Kathr n BraunKathr n Braun


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odule 1odule 1

Reflect on your own current communications skills.Reflect on your own current communications skills.

Establish realistic goals for building on those skills.Establish realistic goals for building on those skills.

Analyze the purpose, audience, context, and form of yourAnalyze the purpose, audience, context, and form of yourmessages.messages.

Identify and analyze communication situations.Identify and analyze communication situations.

Introduction to Business Communication

Skills toSkills to


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odule 1odule 1Introduction to Business Communication

What is business communication?What is business communication?

Will I really have to write?Will I really have to write?What is an effective message?What is an effective message?

How do I begin to analyze communications situations?How do I begin to analyze communications situations?

TopicsTopics


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Myths About Workplace WritingMyths About Workplace Writing Secretaries will do all my writing.Secretaries will do all my writing.

IIll use form letters or templatesll use form letters or templates

when I need to write.when I need to write.

IIm being hired as an accountant,m being hired as an accountant,

not a writer.not a writer.

IIll just pick up the phone.ll just pick up the phone.


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How can you add to your skills?

Employability Skills 2000+ (The ConferenceEmployability Skills 2000+ (The Conference

Board of Canada) lists these communicationBoard of Canada) lists these communicationskills:skills:

zz Read and understand information in a variety of forms (words,Read and understand information in a variety of forms (words,graphs, charts, diagrams).graphs, charts, diagrams).

zz Write and speak so others pay attention and understand.Write and speak so others pay attention and understand.

zz Listen and ask questions to appreciate other points of view.Listen and ask questions to appreciate other points of view.zz Share information using a range of technologies.Share information using a range of technologies.

zz

Use relevant fieldUse relevant field--specific knowledge to explain ideas.specific knowledge to explain ideas.


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Basic PurposesBasic PurposesAll workplace writing has at leastAll workplace writing has at least

three basic purposes:three basic purposes:

zz To inform.To inform.

zz To request or to persuade.To request or to persuade.zz To build goodwill.To build goodwill.


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Business and School WritingBusiness and School WritingDiffer based onDiffer based on

zz Purpose.Purpose.

zz Audience.Audience.

zz Information.Information.zz Organization.Organization.

zz Style.Style.

zz Layout.Layout.

zz Visuals.Visuals.


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Internal and External AudiencesInternal and External Audiences InternalInternal

zz SubordinatesSubordinates

zz SupervisorsSupervisors

zz PeersPeers ExternalExternal

zz

Customers/StockholdersCustomers/Stockholderszz Unions/Government AgenciesUnions/Government Agencies

zz Press/General PublicPress/General Public


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Good Business WritingGood Business Writing Is clear.Is clear.

Is concise.Is concise.

Is comprehensive.Is comprehensive. Is complete.Is complete.

Is correct.Is correct.


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PAIBOCPAIBOCPP What are yourWhat are your purposespurposes in writing?in writing?

AA Who is (are) yourWho is (are) your audiencesaudiences??

II WhatWhat informationinformation must your messagemust your message

include?include?BB What reasons or readerWhat reasons or reader benefitsbenefits can you usecan you use

to support your position?to support your position?

OO WhatWhat objectionsobjections can you expect yourcan you expect yourreader(s) to have?reader(s) to have?

CC How will theHow will the contextcontext affect reader response?affect reader response?

Locker PPT Module01

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