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L'OCCITANE en Provence
@LOCCITANE_ID
www.id.loccitane.com
LOCCITANE Indonesia
LOCCITANE IndonesiaCurrentDigitalAssets
loccitane
L'OCCITANE
1. L’Occitane website does have an excellent performance, it contains almost every information needed by investors, consumers and other stakeholders.
2. Website’s page load time is little bit slowly
3. It has quite a user friendly appearance – all information placed neatly and very straightforward. Readers won’t get lost in looking for information they need.
4. Website’s appearance represent company’s identity by colors displayed
5. Offers and product serve very interactive and direct with costumer
6. Fiture maksimal and content attractive
performance of www.id.loccitane.compersonal is not good,
but there are still some issues to be fixed
immediately for make a more better grade.
This data represent the traffic from your website. As shown above, “BounceRate” from your website is low. “Bounce Rate” would impact into your websitetraffic as well
In last 3 months, most of visitor of your website came from “Search”. It isconsider as a good thing. However there is just a few people came to yourwebsite from “Direct”.
This data represent the Geography location from your website. As shown above,the first leading country is Indonesia, that’s mean your target in Indonesia hasknow your website well.
This data represent the traffic from your website. As shown above, ReferringSites from your website is good, consumer direct visit your website and after thatthey move to your instagram to know more information about your product.
This data represent the search traffic from your website. You have organic keyword, and the most people search at google, the top one key word is L’OccitaneIndonesia
This data represent the traffic from your Social Media. As shown above, the firstpeople search L’occitane in Facebook, next is twitter and the last youtube.
This data represent the traffic from your website. As shown above, “BounceRate” from your website is low. “Bounce Rate” would impact into your websitetraffic as well
This data represent the categories from your product. As shown above, loadcome form business and industry in the next you have categories form news andmedia and users who visited id.loccitane.com also visit the following websitesuch as “Forum.femaledaily”
www.id.loccitane.com
Proposed keywordSEOL’Occitane.
Investment Economy&Business Technology Travel
www.rajainvestasi.comwww.analisaham.comwww.saraninvest.com
www.arahbisnis.comwww.lajubisnis.comwww.indeksbisnis.com
www.gilaponsel.comwww.hiteknologi.comwww.alltekno.com
www.mautravel.com(UnderDevelopment)
www.blajarsaham.comwww.yukinvest.comwww.ikutinvest.com
www.dampakbisnis.comwww.bisnisjitu.comwww.bisnisekonomi.com
www.maniakpc.comwww.updatekno.comwww.layartekno.com
www.pergijauh.com(UnderDevelopment)
www.investasik.com www.propertibisnis.comwww.pasarekonomi.comwww.topikonomi.com
www.bisnisup.comwww.ayousaha.com
www.maujalan.com(UnderDevelopment)
Lifestyle Automotive Sport Finance
www.marigaya.comwww.gayatren.comwww.ubahgaya.com
www.ulikmesin.comwww.otomotips.comwww.hobimesin.com
www.laripagi.comwww.olahsehat.comwww.jiwasehat.com
www.britakeuangan.com
www.barutren.comwww.lebihgaya.com
www.jagomesin.comwww.motodif.comwww.modifikatips.com
www.marisenam.comwww.ikutsehat.comwww.inisehat.com
www.datakeuangan.com
www.lifevaganza.com www.mainmesin.comwww.otohits.comwww.otomesin.comwww.rawatmesin.comwww.superotomotif.com
www.wadahbola.comwww.rajabugar.comwww.kiatbugar.com
www.halkeuangan.com
COMPETITIVEREVIEW
COMPETITIVEREVIEW
This online trend graphic represent the numbers of search using keywords above.
L’Occitane - KeywordInsight|TopandRising
People who search with keyword “L’Occitane” are seeking the content related to the keyword above as well.
SKII - KeywordInsight|TopandRising
People who search with keyword “SK II” are seeking the content related to the keyword above as well.
Kiehls - KeywordInsight|TopandRising
People who search with keyword “Kiehls” are seeking the content related to the keyword above as well.
Lancome - KeywordInsight|TopandRising
People who search with keyword “Lancome” are seeking the content related to the keyword above as well.
Clarins - KeywordInsight|TopandRising
People who search with keyword “Clarins” are seeking the content related to the keyword above as well.
CATEGORY INSIGHTBROADER INSIGHT
This online trend graphic represent the numbers of search using keywords above.
1.Cara Merawat Wajah 2.Tips Memutihkan 3.Cara Memutihkan Wajah
CATEGORY INSIGHT BROADER INSIGHT
CaraMerawatWajah - KeywordInsight|TopandRising
People who search with keyword “Cara Merawat Wajah” are seeking the content related to the keyword above as well.
TipsMemutihkan- KeywordInsight|TopandRising
People who search with keyword “Tips Memutihkan” are seeking the content related to the keyword above as well.
CaraMemutihkanWajahDenganCepat - KeywordInsight|TopandRising
People who search with keyword “Cara Memutihkan Wajah Dengan Cepat” are seeking the content related to the keyword above as well.
MenghilangkanBauBadan- KeywordInsight|TopandRising
People who search with keyword “Menghilangkan Bau Badan” is not really much so the application cant share result because not enough search for this
keyword..
Exploreindonesiawith
FWDlife
GeneralPosting
(CelebrationDay,Events,
etc)
FWDlifeProduct
Service InfoTrivia&Quiz
FWDBebaskanLangkah
Your Facebook account has already 4,284,411 likes and number ofengagement which shows from “Talking About This” is high(78,676 TAT).
You already had 9,880 number of followers but your twitter have great content -keeping the content in business style.
Digital Strategies and Creative and
Conceptualization
Obtain a Digital Activation as the main 360 degree digital marketing
strategy in order to achieve the goals.
SEO25%
Facebook15%
Twitter15%
SEM15%
Socmedmaintenance
20%
Therearemanycompetitorswithnaturalformula inIndonesiaandreachclientformdigitalstrategistlikesocialmediaandpromotion inwebsite.
Tightcompetitionamongnaturalproduct inIndonesiaandeveryproduct haveuniquesellingprepositionmakecostumerreallyhardtodecidetheychoice.
FWDisinsuranceinIndonesia thatfocusinyoungpeopleact. FWDthinkdifferentwithyoungpeoplebelieves.Whowanttobefree,in
positivesway.
FWDhelpsyoungpeopletofeelfreeabouttheirdream,their
passion,andhelpsyoungpeopletofaceanybarriertomakebreakthrough withtrueact.
Your digitalOBJECTIVES
1. Providing thelatestinformationupdatesviadigitalassetsandmaximizethequalityofthecontents
2. Promoting onlineserviceandbenefitsandfeaturesbygiving thecomprehensive content(Informative+Educative+Entertaining )
3. TobuildL’Occitane brandasanaturalproduct’sbyproviding thebestandmostadvancednaturalproduct’s forcustomers
4. IncreasingsalesformofflinegoestoonlineandreachnewcustomerofL’Occitne andalsobuildbrandawerness.
LETS MEET OUR TARGET AUDIENCES
Kevin23YearsOld
v SESA/B
v FreshGraduate.
v Useinternetasoneofhisnews
sources.
v SocialMediasavvy.
v ActiveandSocial.
v Urbanpeople wholivesinBig
Cityandconcernaboutnatural
andhealthyproduct.
Rita25 YearsOld
v SESA/B
v FirstJobber
v Useinternetasoneofhisnews
sources.
v SocialMediasavvy.
v Lovetravelling
v Lifeinbigcityandhavemuch
activityatinoroutdoor.
Josh &Rita28- 35YearsOldv SESA/B
v MarriedMan&Woman.
v Careabout theirsafety.
v Checkontheinternetdaily.
v SocialMediasavvy.
v Usetheirmotorbike tosupport
theirlifestyleandavoidtraffic.
v SES A/B
v Young Family
v Togetherness
v Monthly shopping with family
v Active in Social Media
v Internet Savvy
MeetPutra&CitraYoungFamily
OurDigitalStrategies
ForL’Occitane
No Product Rate Period Total
1 SocialMediaDevelopmentfor FWD lifeIncrease+50.000FansonFacebookConsultationandCreativeConceptualizationDesignLandingPageDesignProfilePicture
FacebookandTwitterMaintenance forFWDlifeSocialMediaMaintenanceActivities:BiweeklyEditorialPlanContentUpdating3TimesforFacebook(perDay)5TimesforTwitter(perDay)MonthlyReportingUnlimitedSocialMediaDesignandCreativeCustomizedPhotoConttent6TimesSocialMediaDesignUpdates(1year)CustomizedPhotoContentIncluding3landingpagedevelopmentfor3SocialMediaActivities
IDR.35,000,000
IDR.17.000.000
1time
12
IDR.35,000,000
IDR.204,000,000
No Product Rate Period Total
2 WebsiteMaintenanceMaintenanceTeamSupporta. WebMaster:WebManegament, Concept,
ActivityandWebProgressb. WebDesigner:WebGraphic,Animationand
Bannerc. WebProducer:WebContent(Providing and
Supervising )andDataSupportd. WebProgrammer:WebEngine,database,bug
error&othertechnicallyproblemsUpdateandUploadContentWebReportingperiodicallyBannerdesigntemplateContentWritingUnderDomain3contenteverymonth
IDR.6,000,000 12 IDR. 72,000,000
No Product Rate Period Total
3 SearchEngineDevelopment(SEO)SEODevelopmentSEOOnPagea.MetaDescriptionb. MetaKeywordand Implementationc.URLNamingandStructuringd.ImageAltTexte.Robot.txtf. ContentWriting(5perweek)
SEOOffPagea. ContentWriting(5 articlesperweek)b. BloggingforFourCategoryc. SocialBookmarkingtoincreasemorequality back
linksd. Reportinge. BlogContentManagement
IDR.8,000,000 12 IDR.96,000,000
No Product Rate Period Total
4 MediaPlacementforFacebookAds
EstimatedClicks: 50,000 Clicks perMonth
SettingUpCampaignManagement
MaintainingBudgetfornumberofclicks,actionand
view
CreatingFacebookAds
CreatingAdText&A/BSplitTesting
DailyFacebookAdsMonitoring
AdsScheduling&AdsRotation
IDR.20,000,000 2months
IDR. 40,000,000
No Product Rate Period Total
5 MediaPlacementforGDN (GoogleDisplayNetworks)andSEM(SearchEngineMarketing)
EstimatedClicks: 48,000 Clicks for 2 Months
Create&SetUpGDNCampaign
CreatingAdGroup
CreatingImageAds&A/BSplitTesting
DailyImageAdsMonitoring&Optimization
LandingPageOptimization
IDR.30,000,000 2months
IDR. 60,000,000
No Product Rate Period Total
5 MediaPlacementforGDN (GoogleDisplayNetworks)andSEM(SearchEngineMarketing)
EstimatedClicks: 48,000 Clicks for 2 Months
Create&SetUpGDNCampaign
CreatingAdGroup
CreatingImageAds&A/BSplitTesting
DailyImageAdsMonitoring&Optimization
LandingPageOptimization
IDR.30,000,000 2months
IDR. 60,000,000
www.thinkdigital.co.id
@Think_Digital ThinkDigital
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