Location-based Tools and Social Media

Location-based Tools & Social Media

2011 3CMA ConferenceMaking Communications Work:

Hitting the Right Notes in a Wired WorldSeptember 9, 2011X

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About Me

About Me

GEEK ALE

RT!!

Today We’ll Cover …

• What is the Colorado River Trail?• How we leverage Flickr

– Other social media channels– Annual photo contest

• How we use Gowalla• Custom Google maps• Q & A

Colorado River Trail

Facebook – You Pick

Facebook – Tripod Trivia

Facebook – Make ‘em Jealous

Facebook - Advertising

Twitter

Photo: JustinPratscher

Photo: pagetx

Photo: JustinPratscher

Photo: David Stall

2011 Flickr Photo Contest

Winner!

Photo: joshhikes

Photo: mattdil

Photo: motleypixel

Photo: Soul_Smiling

2010 Flickr Photo Contest

Winner!

Photo: Randell

Photo: joannamarieharris

Flickr Photo Contest• Contest began April 4th, and the winner was

announced May 17th • Asked for photo entries in 5 categories

1. Outdoor activities2. River and lake activities3. Festivals and events4. Entertainment5. History, heritage, and culture

• Offered prizes for each category winner, and the grand prize was offered by the Hyatt Regency Lost Pines Resort and Spa

Flickr Photo ContestGoals

1. Build photography inventory in our Flickr group

2. Increase awareness3. Increase

fan/follower engagement

4. Build fan/follower-base in social media channels

Process1. Join Flickr group;

agree to Terms; upload photos

2. Tag photos with “CRTContest11” and type of activity

3. Judging team selected top 15

4. Two rounds of public voting

Results• 107 contest entries (84.5% increase over 2010)• Fans/followers increased an average of 15.85%

across our social media channels• Activity on Facebook and Twitter increased• Inbound traffic to the photo contest page increased

over 11,000 % – Peaked during the final voting phase

• Time on site ranged from :58 seconds pre-contest to 4:21 during peak voting

Flickr Photo Contest

Title slide and background photos from Flickr courtesy of:

JdeeringdavisShawn ThomasJim Nix-Nomadic PursuitsDefinitive HDRAustin_Visualist Images

Questions?Old School:• Phone – 512.473.3513• E-mail – [email protected]

New School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – facebook.com/ColoradoRiverTrail• Flickr – flickr.com/groups/ColoradoRiverTrail • Foursquare – foursquare.com/pagetx• Gowalla – gowalla.com/users/pagetx (personal),

gowalla.com/users/ColoradoRiverTrail (work)• Delicious – delicious.com/pagetx• Slideshare – slideshare.net/pagetx