Location Based Services Changes Everything Why Brands, Consumers & Marketers Should Pay Attention assionately Presented by Eric Miltsch
Location Based Services Changes Everything
Sep 12, 2014
How location based services are changing the way brands connect with consumers. An overview of the LBS market.
How to optimize your Foursquare, Google Places Pages & and a detailed overview of CarZar and it's application within the automotive retail segment.
How to optimize your Foursquare, Google Places Pages & and a detailed overview of CarZar and it's application within the automotive retail segment.
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Location Based ServicesChanges Everything
Why Brands, Consumers & Marketers Should Pay Attention
Passionately Presented by Eric Miltsch
What are Location Based Services?
Information
Services
Mobile Networks
GeoPosition
What’s It Used For?Find locations,
objects or people
Mobile commerce:
Advertising & coupons
Weather services &
personalized search
Check-ins, Mayors & Venues
Badges, Specials & Rewards
Google Places App
Your New Home Page?
Why is LBS Important?$21 Billion Market 1
Billion Users by 2015
Driven by GPS & Touch-
Screen Phones
Mobile Commerce
Social Shopping LBS
Search
Why People Use LBS
Wait, What…?
Now That’s Disruptive
Are Mobile Users Changing?
They Sure Are…Social
Shopping
66% - Price Comparisons
58% - Find Store
Locations
49% - Reading Reviews
46% - Compare
Competing Products
Why is LBS Important?
Understand The Culture
Key Driver: Mobile ActivityYounger,
educated, higher income
males
Peer influencers,
highly connected,
early adopters
Active social shoppers,
active reviewers, incentive
driven
Next wave?Mobile & LBS
Determine whoSee your site!
New Channels Disrupt Old
Print: 1-Way Media
Digital: 2-Way
Search Discovery
Social Discovery
Access: Stationary
Access: Mobile
Google Places Pages – Who’s Playground?
Location
Searches
49 Million GPP’s
Connect
Instantly
22% of searches are Geo-targeted
Only 7% claimed, 4% in Dec
Coupons, reviews, pictures, Videos, keywords, categories
Google Places Pages
Google Places Pages: Offers
Why Design Is Important. Again.
Why Design Is Important. Again.
What Would You Click On?
Claim Your Foursquare Venue
• Active campaigns• Total check-ins• Current Mayor• Edit profile• Venue Stats• Social reach• Time stamps• Gender breakdown• Age breakdown• Top visitors• Most recent
visitors
Foot Traffic Solution?
How Your Customers Respond
1st Location BasedPhoto Sharing App
for the Automotive Market!
Social sharingto and from a
targeted community
• Pictures• Cars• People• Locations• Status
What Matters?
Future Opportunities?
• Comparison• Ratings• Reviews• Leads• Sponsors• Clubs• Shows• OEM
Status updates • Complete the
activity• Extend marketing
reach• Generate data
Make Foot Traffic Accountable
Eric MiltschIT | Internet DirectorAuctionDirectUSA.com@AuctionDirect@emiltsch@CarZar_apphttp://about.me/eric-miltsch
Thank you!
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