Location Based Services 101

LOCATION BASED SERVICES

101

@mobiledonky | www.mobiledonky.com | [email protected]

GEO-SEGMENTATION GEO-FENCING BEACON


THERE ARE 3 TYPES OF LBS


GEO-SEGMENTATION


USES HISTORICAL LOCATION INFORMATION TO CREATESEGMENTS OF USERS WITHIN A SPECIFIC AREA

THIS INFORMATION IS USUALLY NOW STORED IN ACRM OR MARKETING DATABASE AS THE CUSTOMER’S HOME ADDRESS



GEO-FENCING


GEO-FENCEA VIRTUAL PERIMETER AROUND A GEOGRAPHICAL AREABASED ON A RADIUS AROUND A SINGLE LAT / LONG POSITION

REQUIRES LOCATION SERVICES TO BE SWITCHED ONWITHIN THE DEVICE TO FUNCTION



THE FENCE IS MONITORED BY THE DEVICE SO THAT WHEN ITCROSSES THE PERIMETER THE MOVEMENT IS TRACKED / IDENTIFIED

THE DEVICE WILL BE NOTIFIED IF THE USER GOES IN OR OUT OF THE FENCE


UPDATE CONTACT IN DATABASE

SEND RICH MESSAGES

SEND PUSH NOTIFICATION

S

TRACK USER BEHAVIOURS

THIS DATA CAN BE USED TO TRIGGER OTHER EVENTS:

A REAL WORLD EXAMPLETRACKING WHERE YOUR USERS ARE ENTERING AND EXITING YOURFENCE ALLOWS YOU TO CREATE TARGETED MARKETING



FOR EXAMPLE:

SEND A MESSAGE UNDERSTANDTRAVEL PATTERNS

POSITIONBILLBOARD ADS

OFFERS WITHLOCAL RESTAURANTS

PROMOTE LOCALPARKING

UNDERSTANDSHOPPING

PREFERENCES


BEACONA BLUETOOTH LOW ENERGY TRANSMITTER THAT CANCOMMUNICATE WITH APPS ON SUPPORTED DEVICES


70m0m

WORKS LIKE INDOOR GPSMAX RANGE 50-70 METRESSIGNAL IS EASILY INTERRUPTED BY PEOPLE, DOORS OR WALLSBEST POSITIONED ON CEILINGS TO AVOID THIS

20THE MAXIMUM NUMBER OF REGIONS IT IS POSSIBLE FOR A

SINGLE APP TO STORE WITHIN A DEVICE@mobiledonky | www.mobiledonky.com | [email protected]


A REQUIRED IDENTIFIER FOR A BEACONNEEDS TO BE CONFIGURABLE


OPTIONAL IDENTIFIERS FOR BEACONSCAN BE CONFIGURED TO ALLOW FOR

BETTER TARGETING


BE CAREFUL HOW YOU SET UP YOUR LBS

BEST PRACTICE FOR CONFIGURATION OF YOUR BEACONS

UUID:MAJOR:MINOR:

CAMPAIGNSHOPAISLE


A REAL WORLD EXAMPLE

UUID:MAJOR:MINOR:

CAMPAIGNSHOPAISLE

Trigger 1Encouragement to enter store


UUID:MAJOR:MINOR:

CAMPAIGNSHOPAISLE


Trigger 2 Welcome on digital signage


UUID:MAJOR:MINOR:

CAMPAIGNSHOPAISLE


Trigger 2 Welcome on digital signage

Trigger 3Relevant product advertising


THINK ABOUT THE BIGGER PICTURE


PLAN YOUR LBS LONG TERM


TRIGGERS ARE REAL TIMECOMMUNICATE WITH YOUR USERS WHEN THEY ARE LOCAL


SET UP RULES TO MANAGE THE TRIGGERS SO THAT USERSAREN’T PEPPERED WITH MESSAGES


GEO-FENCING TECHNOLOGY

THE ABILITY TO TRIGGER MESSAGES

NOTIFY A THIRD PARTY SYSTEM

TRACK MOVEMENT IN AND OUT OF FENCES

BEACON PROVIDER FOR HARDWARE AND SOFTWARE

A CONNECTION BETWEEN YOUR CRM AND APP

RULES TO PREVENT MESSAGES BEING SENT OVER AND OVER

LINK EXISTING DATABASE / CRM WITH APP CRM

CONFIGURABLE BEACONS ( UUID / MAJOR / MINOR )

WHAT YOU NEED FROM YOUR LBS

Location Based Services 101

Mobile

real world

beacon

users

lbs

mobiledonky

mobiledonky

fence

device