Location-Based Search & Hyperlocal Search Marketing Manny Sarmiento New Media, New Marketing, Inc. www.LocalDirectoriesMarketing.com
Location Based Search Marketing Hyperlocal May 6 2014
Sep 07, 2014
1. Location-Based Search & Hyperlocal Search Marketing Manny Sarmiento New Media, New Marketing, Inc. www.NMx2.com
2. The Smartphones Movement
3. Smartphones Rule! Smartphones will overtake regular phones in 2011 Source: Nielsen Blog
4. The Smartphones Stats General Smartphone Usage: 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone 72% use their smartphones while consuming other media, with a third while watching TV 93% of smartphone owners use their smartphones while at home Source: Google Mobile Ads Blog
5. Action Oriented Searchers Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet. Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.) 24% recommended a brand or product to others as a result of a smartphone search Source: Google Mobile Ads Blog
6. Local Information Seekers Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 77% have contacted a business, with 61% calling and 59% visiting the local business Source: Google Mobile Ads Blog
7. Purchase-driven Shoppers Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store Source: Google Mobile Ads Blog
8. New Marketing “ Permission Marketing” The Tribe G.A.S. Being Remarkable Conventional Media New Media (Social Media Marketing) Not Going Away!
9. Social Media and LBS Strategies Shock and Awe Build Large Number of Profiles Build Relationships G.A.S. Create T.O.M.A “ Expert” Perception
10. Social Media and LBS Strategies Social Networking Facebook, LinkedIn, Twitter Social Bookmarking Delicious, Digg, Technorati, others Social Media Press Releases Fast Indexing, SEO Blogging Fast Indexing, “Expert”, SEO
11. SMM & LBS Video Strategies YouTube and Video #2 Search Engine #3 Most Trafficked Site A “Must” for New Media
12. A Note About Facebook Facebook is Not C.C.E. Friendly! Put Facebook Business Pages in an iFrame
13. Social SEO / SMM Social Media Marketing is Really About SEO
2. The Smartphones Movement
3. Smartphones Rule! Smartphones will overtake regular phones in 2011 Source: Nielsen Blog
4. The Smartphones Stats General Smartphone Usage: 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone 72% use their smartphones while consuming other media, with a third while watching TV 93% of smartphone owners use their smartphones while at home Source: Google Mobile Ads Blog
5. Action Oriented Searchers Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet. Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.) 24% recommended a brand or product to others as a result of a smartphone search Source: Google Mobile Ads Blog
6. Local Information Seekers Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 77% have contacted a business, with 61% calling and 59% visiting the local business Source: Google Mobile Ads Blog
7. Purchase-driven Shoppers Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process. 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store Source: Google Mobile Ads Blog
8. New Marketing “ Permission Marketing” The Tribe G.A.S. Being Remarkable Conventional Media New Media (Social Media Marketing) Not Going Away!
9. Social Media and LBS Strategies Shock and Awe Build Large Number of Profiles Build Relationships G.A.S. Create T.O.M.A “ Expert” Perception
10. Social Media and LBS Strategies Social Networking Facebook, LinkedIn, Twitter Social Bookmarking Delicious, Digg, Technorati, others Social Media Press Releases Fast Indexing, SEO Blogging Fast Indexing, “Expert”, SEO
11. SMM & LBS Video Strategies YouTube and Video #2 Search Engine #3 Most Trafficked Site A “Must” for New Media
12. A Note About Facebook Facebook is Not C.C.E. Friendly! Put Facebook Business Pages in an iFrame
13. Social SEO / SMM Social Media Marketing is Really About SEO
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- Location-Based Search & Hyperlocal Search Marketing Manny Sarmiento New Media, New Marketing, Inc. www.LocalDirectoriesMarketing.com
The Smartphones Movement Video Smartphone usage continues to climb in the U.S. More than three out of five (61%) mobile subscribers in the U.S. owned a smartphone during the most recent three-month period (March- May 2013), up more than 10 percent since smartphones became the mobile majority in early 2012. Source Nielsen Mobile 2013 www.LocalDirectoriesMarketing.com Social Networks for Local www.LocalDirectoriesMarketing.com Smartphone Revolution www.LocalDirectoriesMarketing.com Smartphones Rule! Smartphones overtook regular phones in 2011 Source: Nielsen Blog The Smartphones Stats General Smartphone Usage: 81% browse the Internet, 77% search, 68% use an app, and 48% watch videos on their smartphone 72% use their smartphones while consuming other media, with a third while watching TV 93% of smartphone owners use their smartphones while at home Source: Google Mobile Ads Blog www.LocalDirectoriesMarketing.com Mobile & Search Spend to Reach $30 Billion Strategy Analytics forecasts mobile and search spend to reach nearly $30 billion globally by 2017. Location-based search revenue will reach $6 billion by 2017. Therefore, the company predicts that more than 20 percent of mobile advertising will come through location- based search in 2017. - Mobile Marketer December 10, 2012 www.LocalDirectoriesMarketing.com Action Oriented Searchers Mobile search is heavily used to find a wide variety of information and to navigate the mobile Internet. Search engine websites are the most visited websites with 77% of smartphone users citing this, followed by social networking, retail and video sharing websites Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.) 24% recommended a brand or product to others as a result of a smartphone search Source: Google Mobile Ads Blog www.LocalDirectoriesMarketing.com Local Information Seekers Looking for local information is done by virtually all smartphone users and consumers are ready to act on the information they find. 95% of smartphone users have looked for local information 88% of these users take action within a day, indicating these are immediate information needs 77% have contacted a business, with 61% calling and 59% visiting the local business Source: Google Mobile Ads Blog www.LocalDirectoriesMarketing.com New Marketing Permission Marketing The Tribe G.A.S. Being Remarkable Conventional Media New Media (Social Media Marketing) Not Going Away! Web Interaction: C.C.E. www.LocalDirectoriesMarketing.com Social Media and LBS Strategies Social Media Domination Build Large Number of Profiles Build Relationships G.A.S. Create T.O.M.A. Positioning Expert Perception www.LocalDirectoriesMarketing.com Social Media and LBS Strategies Social Networking Facebook, LinkedIn, Twitter, Google+ Social Bookmarking Delicious, Digg, StumbleUpon, others Social Media Press Releases Fast Indexing, SEO Blogging Fast Indexing, Expert, SEO Articles Local Directories Hundreds Search Engine Friendly www.LocalDirectoriesMarketing.com SMM & LBS Video Strategies YouTube and Video #2 Search Engine #3 Most Trafficked Site A Must for New Media Dozens of other Video Sites Vimeo, Veoh, Metacafe, etc www.LocalDirectoriesMarketing.com A Note About Facebook Facebook is Not C.C.E. Friendly! Put Facebook Business Pages in an iFrame Connect Facebook to other Local Social Media. E.g. Foursquare www.LocalDirectoriesMarketing.com Social SEO / SMM Social Media Marketing is Really About SEO www.LocalDirectoriesMarketing.com The New SEO Search Engine Optimization (SEO) SEO Rules Have Changed Easier to Appear High on SERPS Social SEO + New SEO Can Eliminate PPC Expense Optimize Before SMM or LBS DIY-SEO (Do-It-Yourself) www.LocalDirectoriesMarketing.com Three Active Points of a Website 1. Call to Action Tell Me What to do Next 2. Capture Whos Visiting Your Web Site? Whos Visiting Your Business? 3. Engagement The New Buzz Word Competitor Killer www.LocalDirectoriesMarketing.com Mobile Site Optimization Objects in the Mirror Make Sure that Your Site is Optimized for Mobile WordPress is SEO & Mobile Friendly View Your Site on Different Smartphones & Pads Google Sites Mobile Landing Pages www.LocalDirectoriesMarketing.com Customer Loyalty Programs Customer Loyalty Programs Capture, LVC (Lifetime Value of a Customer) Bring them Back and Keep Them! The Goldfish in the Bowl GetPerka.com $$ Loyalty Punch Cards on Your SmartPhone Email Marketing Timely, Informative, TOMA, the Tribe Excellent, Overlooked Tool Social Media Databases Loyalty Comes from Being Remarkable Remarkable: Worth Making a Remark About Customer Evangelists www.LocalDirectoriesMarketing.com QR Code Me! QR Codes Usage Menus, Entrance, Business Cards, Print Ads, Web Site Call Me, PDFs, Promotions, Coupons, Web Site (Demonstration - QR Code Sample on Screen) QR Codes are Going Everywhere Get Hip, Get With It! Get Your QR Code Now! Free QR Code Generators http://www.qrstuff.com/ http://qrcode.kaywa.com/ http://goqr.me/ QR Code Reader for Smartphones Free at Your App Store www.LocalDirectoriesMarketing.com Location-Based Check In Check In Sites What is Location-based Service? Why People Check In? Tell their friends Record their LBS History Win Rewards Whos Checking In? Source: www.emarketer.com/Article.aspx?R=1008410 Foursquare, Facebook Places, Google Places, Twitter? www.LocalDirectoriesMarketing.com Location-Based Check In Why Use LBS Powerful Word of Mouth or Word or Web Builds Loyalty Builds the Tribe Its Cool! How to Use LBS Setup Accounts Claim Your venue Advertise Your Specials Engage and Embrace Check In Users www.LocalDirectoriesMarketing.com Foursquare Foursquare APP Smartphone Application The Check In Game Earn Points and Badges Fastest Growing Geolocation Service 7 Million Registered Users Setup Your Account Stickers on Your Door, Windows & Register Add Your Specials and Keep them fresh Respect the Mayor Check Your Venue Stats www.LocalDirectoriesMarketing.com Facebook Places (Check In) Facebook Places Smartphone Application 1 Billion Users Users Check In, Share and Earn Badges Quickly Challenging Foursquare www.LocalDirectoriesMarketing.com Other Check In Sites Yelp Not Just Ratings and Reviews Check Ins and Reviews WHERE Fast Growing on the East Coast Wide Range of Services Growing in Popularity www.LocalDirectoriesMarketing.com Reviews & Ratings Sites Claim Your Listing on All Sites People Can Review Even if You Dont Claim Monitor Your Listings What to Do About Bad Reviews? Avoid them! Be Remarkable! Respond, Repair, Report, Thank Them What to Do About Good Reviews? Respond, Thank Them, Use It www.LocalDirectoriesMarketing.com Reviews & Ratings Sites Yelp You Better Be Great! 50 Million Unique Visitors Removes Good Reviews Urbanspoon CitySearch Best Know Site 75,000 Businesses Google+ Places Displays Yelp and CitySearch Reviews Shows on Google Maps and Top of SERPs Optimize for Google Search Claim, Complete, Photos, Videos, Hours, Reviews Purchase Google Boost Ads Google.com/places Restaurantica.com Zagat.com Gayot.com www.LocalDirectoriesMarketing.com Local Directories www.LocalDirectoriesMarketing.com Get Listed on 50+ Search Engines 1. Check Your Local Directories Listings 2. Fix Your Listings 3. Optimize Your Listings 4. Synchronize Your Listings 5. Dominate SEO (Search Engines) www.LocalDirectoriesMarketing.com Why You Need LBS and Social Media? The New Marketing Strategies The Differentiator Without LBS and SMM You Are the Gazelle www.LocalDirectoriesMarketing.com Why You Need LBS and Social Media? Massive Reach with Minimal Budget Its Not a Fad Create Massive Amount of New Clients Creates Loyalty Creates Top of Mind & Keeps Customers Loyal Creates Customer Evangelists SEO Value You Will Get Found on Google www.LocalDirectoriesMarketing.com What Happens if You Dont Implement Location-based Search and Social Media Marketing Strategies? Everything is Going Local Your Competitor Will Leave You Behind Your Business Growth Will Stagnate You Will Probably Not be Around in 2 Years www.LocalDirectoriesMarketing.com What Must You do Now! Learn Social Media, Including Location-based Search Hire a Social Media Marketing Communities Manager or Professional Company Make Your Website LBS and SEO Friendly Create a Social Media and Location-based Strategy Implement A Shock and Awe Social Media and Social Bookmarking Campaign Claim Your Listings in the All Major Review Sites, Check In Services and Local Directories Create Complete Profiles and Add Specials and Coupons Create a Capture Campaign and TOMA Strategy Implement a Remarkable Customer Service Philosophy Announce Your New Media Efforts through Your Store and Websites New Media, New Marketing, Inc. Social Media Marketing, SEO and Location-based Search Services. Real, Up-to-date, Practical Social Media Education, Outsourcing and Consulting Ready Right Now to Help You Grow Your Business! www.LocalDirectoriesMarketing.com New Media, New Marketing, Inc. Thank You! Manny Sarmiento www.LocalDirectoriesMarketing.com
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