Location As A service KA Band Bologna 2015 10 20015 ELAASTIC KA... · 10/14/2015 1 Location As A service KA Band Bologna 2015 Advanced Location Services Platform ... within ELAASTIC

10/14/2015 1

Location As A serviceKA Band Bologna 2015

Advanced Location Services PlatformMarket opportunities

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ELAASTIC addresses the need to provide new and innovative location technologies

Key Driver: Global coverage + Local Urban Extensions, combination of multiple location

technologiesKey Benefit: Enhanced performances thanks to

Galileo

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Agenda

• Market opportunities

• Concept

• ELAASTIC project

• Business model

• Conclusion

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417 million European mobile subscribers by 2017 with 40% using location services daily*.

Developed European markets (e.g. UK, Spain, Germany) mobile subscriber growth is slowing, yet strong M2M connection sgrowth forecasted. M2M modules for EU forecasted annual growth rate of 31.3%*.

"The entire range of telematics services such as eCall, stolen vehicle tracking, pay as you drive, vehicle insuranceand remote vehicle diagnostics will enter the growth stage starting in 2015“.

Smartphones and Applications

Machine to Machine

Telematics Services

Market opportunities

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Market opportunities

• Smart cities: Urban services are multiple and concern Fixed & Mobile assets• It Requires location any where any time.

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Concept

• The solution is a platform addressing LBS market and other application in emerging markets such as road.

• The value to market is to improve the efficiency of GNSS receivers (TTFF, accuracy), to benefit from EGNSS novelties (position authentication) and to propose standardized interface and API.

• There is a convergence across markets on the use of GNSS as an enabler for new applications.

ELAASTIC Project

ELAASTIC

Our objective = to provide “Location As A Service” (like

communication)

Our solution = to develop a core platform augmented by local elements

Platform = multi location technology platform derived from our industrial background (from Telespazio and Thales Alenia Space) and enhanced within ELAASTIC H2020 project

Local Element = ground augmentation infrastructure deployed over the city to guarantee location availability

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14/10/2015 8Copyright © 2015 - ELAASTIC consortium, all rights reserved -

ELAASTIC Project

• European Location As A Service Targeting International Commerce

• A consortium of proven companies:

– Telespazio France, as a recognized space applications operator,– Thales Alenia Space as an Assisted-GNSS and advanced GNSS receiver algorithms

technology provider,– ST Microelectronics as the European GNSS chipset champion provider– Rx Networks as the worldwide leader in providing cross-platform real-time and

synthetic assistance data, along with unique assets such as their cellular and Wi-Fi databases,

– Novero as a leading European Machine to Machine (M2M) solution provider for the automotive telematics market.

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ELAASTIC Project : the platform

• LAAS platform brings together the main location enablers (Galileo, EGNOS, other GNSS, Wi-Fi, Cell ID) and provides location services on a worldwide basis to LBS and M2M markets users

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• Real time A-GNSS• Extended Ephemeris A-GNSS

• Cellular ID Positioning• Wi Fi Positioning• A-GNSS/Wifi hybridization

• SUPL 2.0,

• Augmentation services• New services (Authentication, )

ELAASTIC Project : Features List

• Open Location API

ELAASTICInfrastructure

• Galileo Optimized Location Module

• MTM Client

Mobile Operator

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ELAASTIC Project : Roadmap

• V1 January 2016

– Extended Ephemeris for GPS , BEIDOU,GLONASS

– RT assistance data for GNSS constellations: GALILEO, GPS, GLONASS, BEIDOU

– User position based on Cell tower locations– User position based on Wi-Fi AP locations– SUPL v2.0 for LBS– Https for M2M– Pilot tone– Multi-constellation integrity

• V2 June 2016

– Egnos corrections

– Use of RINEX 3.02 format for the real time assistance

– Demonstration of OS Authentication for Position Authentication

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Business model

• Proven business model– Services are licensed by the providers– Flexible options, including revenue share

• Service is available to any organization wanting to develop specific products and services or applications

• Provides scalability and reliability to meet market needs

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Business Model

• Flexible set of service: from assistance data to adavanced features

Application

stores

(Distribution)

GNSS Chipset

manufacturers

Map data

& content

providers

Smartphones

OBUs

vendors

&

OS providers

Telecom Operators

ELAASTIC

Service

Application

Developers

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ELAASTIC

Service

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Conclusion

• The ELAASTIC solution provides a worldwide location service using Galileo services.

• ELAASTIC provides more features and capabilities than any solution currently in the Market at once offering a one stop shop approach.

• Its architecture is flexible and will enable to get access to various type of assistance data for GNSS receiver and new services as authentication of signal or indoor capabilities.

• The business model addresses applications across market segments. It is allow to incorporate technologies of third party through partnerships.

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BACK UP SLIDES

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LBS product legacy

• Location Based Services were offered by NMOs through the Control plane.

• SUPL protocol in User plan allowed the LBS to skip the MNOs.

• SUPL server with access to GNSS assistance data are embedded as a function offered by Operating system provider.

• In the past 10 years, the value chain of localization based services switches from NMOs hands to Operating system providers and mobile application.

• Potential customers have internalized some of the features

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Evolution in LBS market

Mobile Operator

Network

MSC

SuplServer

Location basedservices

• Location Based Services were offered by NMOs through the Control plane,

• SUPL protocol in User plan allowed the LBS to skip the MNOs,

• SUPL server with access to GNSS assistance data, is part of the functionnalities offered by Operating system provider,

• The mobile applications have access to localization information with through the API of the OS.

Signaling channel

Data channel

Internet

SMLC GMLC

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Mobile

Operating

Systems

M2M Clients

and Modules

Device

OEM’s

ELAASTICApplication

Developers

Chipset

Providers

Android Apple iOSBlackberry Windows MobileTizenOthers

ST MicroSierra WirelessCinterionGemaltoTelit

NokiaSonySamsungAppleBlackberryHTCZTEHuaweiLenovoLG

ST MicroQualcomm Broadcom IntelTexas InstrumentsMarvellNvidiaFreescale

Everyone invited to partner with us!

MNOs

ATTOrangeT-MobileChina MobileVerizonTIMTelefonicaChina UnicomAll potential partners

Which could benefit fromthis service.

Smart Cities

Application Developers

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