Welcome
• The event hashtag is #ENGAGE15• Access wi-fi by connecting to the “Fenway Park”
network and then entering any valid email address
• Stop by the Localytics Dugout for one-on-one coaching
• When asking questions, please use the mic
A few notes before we begin
9:00 am Opening Keynote9:30 am The Transformation of Mobile Engagement10:15 am Break 10:45 am The Art of Mobile Persuasion11:30 am Strategies for Acquiring Users12:30 pm Lunch (upstairs)1:30 pm Activating and Onboarding Users2:30 pm How to Identify (and Rescue) At-Risk Users3:15 pm 7th Inning Stretch3:45 pm The Marriage of Product & Marketing4:30 pm Closing Remarks5:00 pm Happy Hour at Game On!
Agenda
2 out of 3 digital media minutes spent in mobile - with mobile apps owning the majority of that time.
Share of Digital Media Time Spent by PlatformSource: ComScore Media Metrix Multi-Platform & Mobile Metrix, U.S. Total Audience
Mobile now accounts for 62% of digital media time spent. And mobile apps on their own now drive the majority of digital media time spent at 54%.
Insight
Do People Foresee Using Apps More or Less in the Future?
92%
Localytics / Research Now Smartphone User Study, October 2015
Number of Times PeopleTry New Apps Before Stopping
Localytics / Research Now Smartphone User Study, October 2015
Apps Users are Fickle
Localytics / Research Now Smartphone User Study, October 2015
Doesn’t meet my
needs
I got bored
I found a better app
Technical problems
Storage Issues on Device
Forgot About the
App
50%
0%
What People Want from Apps
Localytics / Research Now Smartphone User Study, October 2015
More functionality
Seamlessly connect my online
and real-world experiences
Present content that is
personalized to me
Anticipate my needs
50%
0%
How Users Want to be Engaged
Localytics / Research Now Smartphone User Study, October 2015
Applies my stated
preferences
Knows my last action in the app and factors that into the content
Knows my location and
factors that into the content
Knows my the last action I took in the real-world and factors that
into the content
50%
0%