Loca°llect

TEHRAN GOV JAM

(as a part of Global GOV Jam 2012)

LOCA°LLECT

Hamidreza Nekoui and Saleh Baradaran Amini

Discover

Define

Design

Deliver

LOCA°LLECT Our Method and Tools

Double Diamond Method

Tools are From: www.Servicedesigntools.org

LOCA°LLECT Brainstorming on the Theme

LOCA°LLECT

Name: Maryam

Age: 41

Marital Status: Married (has a son)

Occupation: Housewife

Tech Usage: Phone in house, Cell phone (just for talking)

Lifestyle: Normally in the house, religious (Goes to religious classes once a week) (Goes out for shopping 2-3 times a week) Takes care of her son, cooks, cleans …

Expertise: Cooking nice food Warm and embracing Talk to neighbors (face to face or on the phone)

Personas

LOCA°LLECT

Name: Kaambiz

Age: 53

Marital Status: Married (has 2 daughters and a son)

Occupation: Home refurbishment (also is a good Plumber)

Tech Usage: Phone, Cell phone (very little texting)

Lifestyle: Normally in his workshop (Only a few people know all his services so does not get too many offers.) Works in 2 shifts (morning – afternoon) Does some daily shopping when returning home

Expertise: Is a good plumber Fixes almost anything (has some experience in electrical, civil, HVAC systems)

Personas

LOCA°LLECT Personas

Name: Ali

Age: 24

Marital Status: Single (but in a relationship)

Occupation: Student (Civil Engineering - Undergrad)

Tech Usage: Smart phone, PC, Tablet

Lifestyle: Outgoing, in-touch with friends, Geeky, Online (most of the time) Goes to university 4 days of the week Not a good student ;) (average marks)

Expertise: Quick with learning software, Some experience in Drafting Handy-man (doing small things for people)

LOCA°LLECT Needs & Offerings of Personas

I need a new desk and some book shelves in my room, but don’t know how much it

costs to buy or make these. I also have 3 free days in a week

that I can work part-time, it helps the family economy!

I am always at work, don’t know if my kids

are doing OK with their homework or not.

I don’t get enough job offers, sometimes I

have to wait hours to get an offer to fix

something.

I need help in doing everyday choirs

sometimes. We have many unfixed

stuff stacked in our house, my husband is

home late and he wants to relax in weekends, I need

someone to fix them.

I need a new bookshelf in my room.

LOCA°LLECT Designing by Storyboarding the experience

I need a bookshelf. Date: 5th of June 2012

My Needs:

I can build a bookshelf for

30 $

Thanks, we will inform Ali.

Ali

1 2

3 4

Ali 1

Kambiz has told us That he can build Shelves for 30$ each. Do you want to Contact him? Date: 5th of June 2012

LOCA°LLECT Designing by Storyboarding the experience

Kambiz has told us That he can build Shelves for 30$ each. Do you want to Contact him? Date: 5th of June 2012

Message: Sure

No Thanks

Hurray! I’ve got a new book shelf.

Kambiz got his money and a week

of free Metro Tickets

5 6

7 8

Ali 2

LOCA°LLECT Developing the service experience for all the users

? My Story:

Remember me? I am Maryam. I cannot accept or deliver any services outside of my house, I have to work at home. I don’t feel secure to accept anyone in my house while my husband is out, and at the same time want to keep my privacy and don’t want to give away my address and contact No. to strangers. A pipe in my house is leaking and I cannot wait for my husband to come home to fix this. Can you help me?

LOCA°LLECT Developing the service experience for all the users

Hi, how can we help you?

Hi, One of the pipes under the

sink is leaking

1 2

4

What is the best way to reach you?

I want my info to remain confidential, I want a plumber close to me, can you tell me how many choices do I

have?

3

B

Kambiz is a plumber living 100 meters away from the

house marked. He has 2 Honorary Badges already.

A O

You are lucky, there is a plumber nearby that has 2 badges and we

ensure his work do you want me to call him and send him over?

Yea, That is great, thanks for helping. Maryam

Users

Users add their data and their problems

through any touchpoint.

Users choose a service

provider based on their own interests

Services get delivered to users and feedback

is given

All the local community connect and get to know/be

heroes

Front stage

Municipality receives problems and connects them to Local service

providers near the user.

Municipality distributes data and informs Users that

want to stay unseen of possible choices.

Municipality receives feedbacks and stores them in data bank.

Municipality informs the Local community of Weekly heroes and the stories and issue

badges.

Back stage

Municipality Manages Connections

Data is analyzed and user preferences are

targeted

Feedback is analyzed . Badges & Gifts are

given.

Badges are added to the network.

Support Data Bank of Local Problems, Service

Providers and badges Data bank is updated.

LOCA°LLECT Blueprint of designed service

TEHRAN GOV JAM

(as a part of Global

GOV Jam 2012)

A joint Public service design of:

Saleh Baradaran Amini: •[email protected]

•http://www.facebook.com/saleh.amini

•http://ir.linkedin.com/pub/saleh-baradaran-amini/40/435/48a

Hamidreza Nekoui: •[email protected]

•http://www.facebook.com/hamidreza.nekooei