www.the-loop.com Local Social Media Essentials for Street Food Businesses
Local Social Media Essentials for Street Food Vendors, Restaurants, Cafes and Bars
May 27, 2015
Calling all cafes, bars, restaurants, street food vendors and local stores. Check out my top 7 tips for using social media to find and reach out to your local customers. This slideshow includes a visual summary of advice, tips and tools I shared with the Street Food Live audience at this year's Takeaway Expo in London's Olympia.
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www.the-loop.com
Local Social Media Essentials for Street Food Businesses
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Susanne Currid
• Marketing Consultant
and founder of The Loop
• Worked with many hospitality brands including Hawksmoor, Byron Hamburgers and Ping Pong Dim Sum
• Author of Build Your Tribe
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Local Hashtags
Find Your Locals
Local Listings
Local Influencers
Local Businesses
Geo Tagging
Chat With Locals
Connect With Your Locals in 7 Steps
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#1 Local Listings
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Google Listings start with Google+• google.co.uk/business/befound.html
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Google+ Where you add your business info
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Facebook – Local Map Search
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Local Listings on Facebook
• Local page listings on Facebook are important too.– Include the keyword
‘street food’ or ‘café’ or ‘restaurant’ in your ‘About’ information
– List your business as food category business
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Category Listing on Facebook• You can also add up to 3 sub
categories
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Local Listings on Twitter
• Add your location to your Twitter profile
• Twitter Nearby coming soon
• See what’s been tweeted nearby whether you follow or not
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#2 Find Your Locals
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Find Your Locals on TwitterWith Advanced Search
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Find Your Locals on Twitter
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Find Your Locals on Twitter
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#3 Chat With Locals
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Chat with your Locals on Twitter
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Local Conversation Monitoring Tools
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Local Trending Stories
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Local Trending Stories
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#4 Local Hashtags
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Local Hashtags• Hashtags are important on Twitter / Instagram /
• Use Place Names– Street names– Post Codes– Area / Town / Village– Abbreviations e.g. #southken
• Use Local Event hashtags.– e.g. #LCW14 – London Cocktail Week
• Also, use just for fun hashtags in local conversations- #icebucketchallenge #throwbackthursday
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Why Use Hashtags?
• Tweets with hashtags = 2x engagement
• 24% of tweets include hashtags (so you stand out more)
• 2 is the optimum number • 3 = decrease in engagement
Source: http://lorirtaylor.com/the-only-hashtag-guide-youll-ever-need/
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Instagram – Hashtag Examples
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#5 Connect with Local Influencers
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Connect with Local Influencers– Restaurant reviewers– Other industry journalists– Food and drink bloggers– High profile chefs– Local personalities– Other popular local tweeters
or instagrammers
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#6 Partner with Local Businesses
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Connect & Partner with other Local Businesses
• Research – get out and chat to your neighbours, network or speak to local trade groups
• Create ‘events’ or ‘collaborations’ which you can tweet about together
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#7 Geotagging
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Geo Tagging
• Geo tagging = attaching location information to e.g. a post, a photo, a tweet or Instagram photo
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Pinterest Geo Tagged Place Pin Example
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Pinterest Geo Tagged Place Pin Example
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Want to learn more about marketing to locals on social media?
– Local Social Media Masterclass Webinar– Coming Soon
–For info visit: www.the-loop.com
– Follow me on :– Twitter @susanne_currid
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