Local SEO Made Simple
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Local SEO Made Simple
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Andy Thomson
SEO Specialist@andythomson99
Today’s Presenters
Taylor Pettis
Sr. Marketing Manager@tpettis
linkd.in/1dsZJAa
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Agenda• What is SEO?• What is Local SEO?• Key Elements of Local• Three Deep’s Local SEO• How is Your Customer Searching• Where to Start• Ongoing Steps• Questions
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What is SEO?
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What is Local SEO?
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Key Elements1. User Intent2. Location Based3. Mobile Focused4. Changing fast
What is Local SEO?
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• Navigational• Informational• Commercial (note: a commercial query is an
informational search with future business implications – i.e., comparison searches)
• Transactional
Source: https://searchenginewatch.com/sew/how-to/2234448/keywords-are-dead-long-live-user-intent
User Intent
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The location of the searching device is the Centroid, the center of the search area
Location Based
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Google is designed for mobile devices
Mobile Focused
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Changing Fast
Photo Credit to Joy Hawkins at Imprezzio Marketing
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Diary of an Address Change
https://moz.com/ugc/local-seo-case-study-the-diary-of-an-address-change
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Diary of an Address Change
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How is Your Customer Searching?Minneapolis St. Paul
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How is Your Customer Searching?
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How is Your Customer Searching?
Brick Oven Pizza Parlors
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How is Your Customer Searching?
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1. What kind of business are you?2. What is your current situation?3. What needs to be done?
Where to Start?
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Where to Start?
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Where to Start?
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Get your information together
https://moz.com/blog/ultimate-local-seo-audit
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Website Optimization
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Name, Address, and Phone Number (NAP)
Local SEO and Schema.org
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http://business.google.com • Combines and manages Google properties• Google+, YouTube, Google Maps
Google My Business
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Use Google AnalyticsSign up for Moz Local or other tools
Tracking Progress
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Use Google Analytics
Audience > Geo > Location > Country > StateCompare Date Range
Tracking Progress
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Use Moz Local
Tracking Progress
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Managing Citations• Don’t be afraid to call the help line• Close outdated and merge when
possible
Fine Tuning
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Encourage – Don’t Incentivize• Add to schema when appropriate
Reviews
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Local-focused content• Target neighborhoods when appropriate• Use these tips for concepts
Create Content
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Read Blogs, Watch Webinars
People to watch:• Mirriam Ellis• Phil Rozek• Casey Meraz• Three Deep!
Stay Up-to-Date
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Anatomy of Local SEO E-Book
SEO Scan for first 10 companies interested
Free E-Book
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Questions?
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