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Local Implementation Plan_Part 2

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    Delivery Plan

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    London Borough of Hounslow Local Implementation Plan for Transport 2011-31 40

    Chapter Two: Delivery Plan

    2.1 Introduction

    This section sets out the schemes, initiatives and actions that will be undertaken by the Borough to achieve the LIP transport objectives.Specifically it provides:

    Details of eleven new transport programmes A methodology for allocating TfL funding across these programmes A list of schemes for consideration for Major Scheme funding, to be further developed in 2011 A summary of other funding sources available to contribute to the transport Delivery Plan notably EU funding, section 106

    contributions and the Highways Maintenance PFI A costed three-year programme of investment for 2011 2014 Identified risks to delivery and approach to mitigation Details of the role the Council plays in working in partnership with other statutory transport providers to achieve LIP objectives (e.g.

    Network Rail, South West Trains etc).

    Unlike the Borough Transport Objectives and Performance monitoring plan section, this chapter primarily focuses on the next three years(2011/12 2013/14) and will therefore be updated at least five times over the period covered by this LIP.

    2.1.1 How will the LIP Objectives be Achieved?

    As detailed in Borough Transport Objectives (Chapter One), the Council has set six objectives to help guide investment in the transport systemover the coming twenty years. Based on current best practice, a wide range of transport interventions will be required to achieve theseobjectives. These range from traditional traffic engineering approaches to a better application of promotion and marketing techniques toachieve behaviour change. These are summarised in Table 2-1 below.

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    London Borough of Hounslow Local Implementation Plan for Transport 2011-31 43

    2.1.2 Compliance between Proposed LIP II Programme Areas and LIP Objectives

    An illustration of the relationship between these programmes and LIP objectives is provided in Table 2-2 below.

    Table 2-2: Compliance between Proposed LIP II Programme Areas and Objectives

    LIP II Objective

    Proposed LIP IIProgramme Area

    Safe EnvironmentallySustainable

    Attractive Accessible Healthy Efficient

    Asset Maintenance + O ++ + O +

    Road SafetyEngineering

    ++ O + + O O

    Road Safety ETP ++ O O O O O

    Better, MoreAccessible Streets

    + + ++ ++ + O

    Bus ImprovementProgramme

    O + + + + +

    CycleInfrastructureProgramme

    ++ ++ + O ++ +

    Greenways + ++ + + ++ +

    School TravelPlanning

    + + O O + +

    Efficient BusinessTransport

    + + O O + ++

    Sustainable TravelPromotion

    + ++ O O + +

    EncouragingEfficient Car Use

    O + O O O ++

    O: little relevance/ +: slightly contributes to desired outcome/ ++: Strongly contributes to desired outcome/

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    London Borough of Hounslow Local Implementation Plan for Transport 2011-31 45

    the Encouraging Efficient Car Use programme will also assist in managing congestion along these corridors, whilst parking controls will help to

    limit the number of vehicles on the network to some extent.

    Improved road infrastructure for cyclists and bus users introduced through the Bus Improvement and Cycle Infrastructure programmes will alsoencourage modal shift towards modes which take up less road space, reducing congestion

    (d) Enhance efficiency of freight movements in west London

    The Encouraging Efficient Business Transport programme will establish what functions and initiatives the Borough can progress to improve theefficiency of freight. This could include a review of waiting and loading restriction in key town centre locations; promoting eco-driving to logisticscompanies; better signage on the strategic and principal road networks etc.

    (e) Improve land-based air quality

    Almost all of the new LIP programmes will help address air quality in some way either through encouraging modal shift or through promotingthe least polluting vehicles.

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    London Borough of Hounslow Local Implementation Plan for Transport 2011-31 46

    2.2 LIP programmes

    2.2.1 Asset Maintenance

    Maintaining the Boroughs existing infrastructure is key to ensuring a number of LIP II targets and outcomes, particularly relating to the safety ofthe road network, ensuring existing capacity is usable and improving the attractiveness of the streetscene and hence resident satisfaction in thepublic realm.

    The Asset Maintenance programme (summarised in Table 2-3) provides targeted funding to rectify maintenance issues across the network.For principal roads, this funding is provided on an annual basis by TfL, based on the length of the existing network and its relative state ofrepair compared to other boroughs. For the local road network, funding for maintenance is provided from the Councils own reserves. TheHighways Asset Management Plan (HAMP) sets out how the Authority will target scarce resources for improving the network. It is availablefrom the Councils website:

    http://www.hounslow.gov.uk/index/council_and_democracy/key_council_documents/highways_asset_management.htm

    Hounslow is about to begin a twenty five year private finance initiative (PFI) where the responsibility for maintaining the roads, footways, streetlighting, draining, bridges and structures will be passed to a private consortium. This will start in January 2013 and will include a five year coreinvestment period where much of the backlog of maintenance requirements will be front-loaded. This therefore represents a uniqueopportunity to explore options to redesign streets to better cater for the needs of the 21st Century and to contribute to achieving the objectivesof this strategy. The implications of the PFI on the LIP are discussed at the end of this chapter.

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    London Borough of Hounslow Local Implementation Plan for Transport 2011-31 47

    Table 2-3: Asset Maintenance Programme Summary

    Five Priorities for Next Delivery Plan PeriodMayors Transport Strategy - High Level

    Outcomes

    Hounslow LIPOutcomes &Performance

    Indicators

    Risk Assessment

    1. Complete the process of appointing a PFIdelivery partner.

    2. Continue to provide funding applications forprincipal road maintenance to TfL on anannual basis (based on results from the assetmaintenance survey process) and to LondonBridges Engineering Group for the provision ofresources to survey and repair bridges.

    3. Following PFI tender submissions, publish anew Streetscape Design Guide in order to

    ensure consistent maintenance standards.

    4. Work collaboratively with other LIP IIprogrammes to ensure new traffic andtransport infrastructure schemes aredeveloped and implemented concurrently withmaintenance programmes (particularlyresurfacing) until 2012/13.

    5. Develop new traffic and transportinfrastructure schemes to be implementedduring the first five years of the PFIprogramme commencing 1 January 2013.

    > Bringing and maintaining all assets to a state ofgood repairThrough effective implementation of the Highway

    Asset Maintenance Plan (HAMP)

    > Improving road user satisfaction (drivers,pedestrians, cyclists)Through effective implementation of the HAMP

    > Enhancing streetscapes, improving theperception of the urban realm and developingbetter streets initiatives

    Through provision of well maintained and cared-for public realm

    > Improving perceptions and reducing impacts ofnoiseThrough provision of low noise surfacing as part ofroad maintenance

    > Maintaining the reliability of transport networks

    Through effective implementation of the (HAMP)

    > LIP Outcomes

    Safe

    Efficient

    Attractive

    > PerformanceIndicators

    Asset Maintenance:

    Principal Roads

    Asset Maintenance:Local Roads

    Resident Satisfactionwith the Streetscene

    > Reductions in fundingaffecting either capitalcosts for measures

    and/or revenue supportfor council staff time tocoordinateprogrammes.

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    London Borough of Hounslow Local Implementation Plan for Transport 2011-31 48

    2.2.2 Road Safety Engineering

    This programme (summarised in Table 2-4) focuses on the provision of infrastructure solutions to road safety problems and concerns. Itprovides funding to address accident black spots where the police record clusters of accidents at a particular location, or along a specificcorridor. It also allows the Authority to address perceived road safety concerns which impact on quality of life (and may influence modalchoice) for example the provision of 20mph zones in residential areas. The programme will be developed through:

    Analysis of road collision statistics to identify locations with common accident types where the environment may be a contributory factorto the frequency on incidents

    Responding to real and perceived road safety concerns raised by Members and residents, and particularly through petitions. Responding to real and perceived road safety concerns raised through the school and workplace travel plan process

    Road Safety Engineering Case Study - Butts Farm 20mph Zone

    A number of 20mph zones have been developed over the past 10 years in the borough, generally around school areas. In most cases thesehave includeda range of vertical deflections including raised tables and entry treatments at junctions and speed humps along stretches ofroad. In all cases these have been requested by the community following complaints about speeding and anti-social driving. The latest

    scheme has recently been completed in the Butts Farm area, Hanworth. Figure 2-2 and Figure 2-3 below illustrate the reduction in road trafficcasualties following the completion of this scheme.

    Figure 2-2: Pre Implementation(2002-6) Casualty Plots

    Figure 2-3: Post Implementation(2008-10) Casualty Plots

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    Table 2-4: Road Safety Engineering Programme Summary

    Five Priorities for Next Delivery PlanPeriod

    Mayors Transport Strategy - High LevelOutcomes

    Hounslow LIPOutcomes &Performance

    Indicators

    Risk Assessment

    1. Investigate provision of 20mph zones to allresidential roads in the borough (particularlyaround schools), and delivery of schemes inthe Wellington Road and Wigley Road areas

    2. Continue to monitor trends in collision dataprovided by the Metropolitan Police to identifypotential clusters. Schemes developed toaddress identified causes of collisions

    3. Work closely with the School Travel Planprogramme to develop at least one safe routeto school each year, in association with the

    Community Streets scheme

    4. Contribution towards principal corridorscheme (e.g. Twickenham Road)

    5. Contribution towards preparation for the PFIcore investment period (2013-2018)

    > Reducing the numbers of road traffic casualtiesThrough tackling identified and perceived roadsafety hazards and implementation of current best

    practice traffic schemes

    > LIP Outcomes

    Safe

    > PerformanceIndicators

    Total number ofcasualties

    Total number of KSIs

    All child casualties

    All collisions onborough roads

    > Reductions infunding affectingeither capital costs for

    measures and/orrevenue support forcouncil staff time tocoordinateprogrammes

    > Schemes not beingsupported byresidents

    > Schemes notapproved byCommittee

    > 20mph zones notsupported by policeunless self enforcing restriction on use of

    vertical deflections

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    Table 2-5: Road Safety Education, Training and Publicity Programme Summary

    Five Priorities for Next Delivery PlanPeriod

    Mayors Transport Strategy - High Level Outcomes Hounslow LIPOutcomes &Performance

    Measures

    Risk Assessment

    1. Ensure 95 percent of primary phaseschools offer national standard cycletraining.

    2. Ensure 45 percent of primary phaseschool undertake pedestrian skills training.

    3. Implement annual road safety campaignon in-car safety.

    4. Develop and implement annual poweredtwo wheeler road safety campaign.

    5. Explore feasibility of implementing ETPprovision for vulnerable communities.

    > Reducing air pollutant emissions from ground-basedtransport, contributing to EU air quality targetsPromoting a shift towards more sustainable transport

    modes.

    > Facilitating an increase in walking and cyclingPromoting a shift towards more sustainable transportmodes.

    > Reducing the numbers of road traffic casualtiesPromoting safe travel behaviour

    > Reducing CO2 emissions from ground-basedtransport.Promoting sustainable modes, particularly walking andcycling

    > LIP Outcomes

    Safe

    EnvironmentallySustainable

    > PerformanceIndicators

    Total number ofcasualties

    Total number of KSIs

    All child casualties

    All collisions onborough roads

    Modal shift to walkingand cycling

    CO2emissions

    Mode of travel to school

    > Reductions infunding effecting eithercapital costs for

    measures and/orrevenue support forcouncil staff time tocoordinateprogrammes

    > Ensuring buy in fromschools

    > Ensuring buy-in fromrelevant communities

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    London Borough of Hounslow Local Implementation Plan for Transport 2011-31 53

    Table 2-6: Better, More Accessible Streets Programme Summary

    Five Priorities for Next Delivery Plan Period Mayors Transport Strategy - High LevelOutcomes

    Hounslow LIPOutcomes &Performance

    Measures

    Risk Assessment

    1. Ongoing implementation of CommunityStreets Scheme

    2. Delivery of Bus Stop Accessibility schemes

    3. Decluttering initiative for major roads andtown centres, linked to provision of LegibleLondon way-finding system.

    4. Contribution towards principal corridorscheme (e.g. Twickenham Road)

    5. Contribution towards preparation for the PFIcore investment period (2013-2018)

    Better, More Accessible Streets programme

    > Smoothing traffic flow (managing road congestionand improving journey time reliability)Contributing towards an holistic corridor scheme

    and preparation for the PFI core investment period> Improving public transport reliabilityReducing dwell time at bus stops through reducingpassenger loading/unloading times

    > Improving road user satisfaction (drivers,pedestrians, cyclists)Improving satisfaction in the streetscene throughquality public realm improvements

    > Enhancing streetscapes, improving the perceptionof the urban realm and developing better streetsinitiativesDevelopment of improved better streets schemeswith a focus on community involvement

    > Facilitating an increase in walking and cyclingThrough provision of an improved public realmwhich facilitates active travel modes

    > Reducing the numbers of road traffic casualtiesThrough contribution to an holistic corridor schemeand improved, safer streetscapes.

    > Improving the physical accessibility of thetransport systemThrough provision of accessible bus stops andstreetscapes.

    > LIP Outcomes

    Attractive

    Accessible

    EnvironmentallySustainable

    >PerformanceIndicators

    CO2emissions

    Modal shift to walking

    Resident satisfaction inthe streetscene

    > Reductions infunding affecting eithercapital costs for

    measures and/orrevenue support forCouncil staff time tocoordinateprogrammes

    > Schemes not beingsupported by residents

    > Schemes notapproved byCommittee

    > Difficulties indeveloping attractiveand accessiblestreetscenes whilemaintaining parking

    levels

    Table Continues

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    London Borough of Hounslow Local Implementation Plan for Transport 2011-31 54

    Five Priorities for Next Delivery Plan Period Mayors Transport Strategy - High Level

    Outcomes

    Hounslow LIP

    Outcomes &Performance

    Measures

    Risk Assessment

    continued > Improving access to servicesThrough provision of accessible bus stops andstreetscapes.

    > Supporting wider regenerationThrough provision of improved streetscapes that

    improve resident satisfaction and encourageinvestment.

    > Reducing CO2 emissions from ground-basedtransportEncouraging travel by sustainable modes.

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    London Borough of Hounslow Local Implementation Plan for Transport 2011-31 55

    2.2.5 Bus Improvement Programme

    The Council recognises the important role that bus services play in improving the sustainability of the transport network in Hounslow,particularly in providing a collective transport option for orbital journeys which are poorly served by other public transport options. The provisionof bus priority solutions most commonly illustrated through the introduction of bus lanes and bus gates at junctions, has been a central part ofthe Boroughs transport programme for a number of years and the Council is keen to continue this investment to ensure that reliability andspeed of bus journeys remain competitive with the private car. The programme is summarised in Table 2-7. In many cases, this programmewill continue to be delivered alongside the cycle infrastructure programme, reflecting the benefits that bus lanes bring to cyclists, particularly inouter London. Often this will be achieved through the use of a peak flow bus/cycle lane augmented by a reverse flow cycle lane.

    LIP funding (augmented by section 106 funding secured for highway improvements) can be used to develop the Boroughs transport network toimprove bus journey times and reliability; and to improve bus stop waiting areas. In addition, section 106 funds for public transportimprovements can be used to increase bus frequencies and capacities serving new developments and to extend routes where appropriate.The Borough has been successful in securing significant funding of this type in recent years, as summarised in section 2.3.5

    TfL are also investing in a new programme of real time information for bus stops. The Countdown programme will provide 52 new displays atbus stops across the borough, with a further 15 sites with section 106 funding secured ready to implement signs when a third party sponsoringscheme has been set up. Every bus stop in London will also have a virtual real time display, allowing travellers with access to the internet to

    get up to date bus running times.

    Bus Improvement Case Study: London Road

    London Road Before London Road - After

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    2.2.6 Cycle Infrastructure Programme

    The Cycle Infrastructure Programme (see Table 2-8) coordinates development of on-road improvements which particularly benefit cyclists.This includes provision of more London Cycle Design Standards (LCDS) quality cycle lanes along continuous routes, improvements to junctiondesign to improve cyclist safety, new wayfinding and cycle parking.

    It is important to note that infrastructural cycle improvements will also be provided through other LIP II programmes - particularly in terms of off-road routes through the Greenways programme, but also through provision of 20mph zones, new bus lanes etc. The promotion of cycling will

    be undertaken as part of all the proposed smarter travel programmes, and particularly through cycle training (delivered as part of the RoadSafety Education programme).

    This programme will seek to improve the journey experience andperception of safety for cyclists across the borough. In manycases the funding for cycle infrastructure will be used inconjunction with the bus priority programme to create a stepchange in sustainable transport provision along a strategiccorridor. Smaller amounts will be dedicated to the creation ofspecific point interventions (e.g. introduction of advance stoplanes at a junction, new cycle parking near trip generators,conversion of a footway to shared use etc), many of which will befocussed at the Boroughs cycle hub in Isleworth and Brentford.A new review of cycle route signage will also take place over thenext delivery plan period. This will particularly focus on thepotential for consistent signage across borough boundaries linkingup the metropolitan town centres or west and south west London.

    A new Cycle Superhighway is scheduled for Hounslow in 2013(shown in Figure 2-4). It will run along the spine of the borough,the A315, linking together three town centres with central London.This programme will contribute towards the facilitation of this newexemplar route, whilst also maximising links to the highwaythrough the development of a local cycle network on quieter roadsserving residential areas.

    Figure 2-4: Cycle Superhighway 9 Route through Hounslow

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    Cycle Infrastructure Case Study: Cycle Hub Infrastructure Improvement Plan

    In 2010 Council officers undertook a comprehensive site audit of the chosen cycle hub area of Isleworth and Brentford to identify smallschemes that make a big difference to cyclists. This focussed on opportunities to introduce permeability for cyclists, wayfinding and signage,improvements to greenways and off-road routes/cut throughs and cycle parking. The findings from this audit have been loaded onto aninteractive googlemap and local stakeholders invited to comment on the problems identified and solutions proposed. They can also add theirown suggestions for schemes. Feedback has been analysed and a shortlist of five schemes will be designed and implemented in 2011/12.

    Examples from the Cycle Hub Infrastructure Improvement Plan Online Consultation

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    Table 2-8: Cycle Infrastructure Programme Summary

    Five Priorities for Next Delivery PlanPeriod

    Mayors Transport Strategy - High LevelOutcomes

    Hounslow LIPOutcomes &Performance

    Measures

    Risk Assessment

    1. Delivery of Cycle Superhighway (CSH)along the A315 in partnership with TfL

    2. Delivery of a package of measures toimprove the cycle network acrossHounslows cycle hub area

    3. Delivery of a comprehensive review ofwayfinding across the borough, and how theBoroughs town centres link best withothers in west and south west London,particularly linked to the opening of the

    Cycle Superhighway

    4. Delivery of cycle infrastructureimprovements on principal and appropriatelocal roads as they are resurfaced and as anintegral part of the Twickenham Road andfuture Hounslow corridor schemes

    5. Improve cycle parking across the

    borough, particularly in town centres

    > Improving road user satisfaction (drivers,pedestrians, cyclists)Improving facilities on the network for cyclists

    > Reducing air pollutant emissions from ground-basedtransport, contributing to EU air quality targetsEncouraging a shift towards sustainable modes

    > Facilitating an increase in walking and cyclingRemoving barriers to cycling

    > Reducing CO2 emissions from ground-based

    transportEncouraging a shift towards to sustainable modes

    > LIP Outcomes

    Safe

    EnvironmentallySustainable

    Healthy

    > PerformanceIndicators

    Modal Shift to walkingand cycling

    CO2emissions

    Mode of travel to school

    > Reductions infunding effectingeither capital costs for

    measures and/orrevenue support forcouncil staff time tocoordinateprogrammes

    > Schemes not beingsupported byresidents

    > Difficult toimplementreallocation of roadspace and maintainparking levels leadingto opposition toschemes fromresidents

    > Schemes notapproved byCommittee

    >Severance causedby major road or raillinks preventing fullcontinuous routes

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    2.2.7 Greenways

    This programme (summarised in Table 2-9) provides funding for improving access to and across the Boroughs parks, open spaces and rightsof way for pedestrians, cyclists and mobility impaired people. Some parks and access routes have also suffered from under-investment inprevious years and have become unusable by mobility impaired people (those in wheelchairs, or with buggies etc). This programme thereforealso assists the Council to meet the requirements of the Disability Discrimination Act (DDA). Where possible access improvement schemes willbe progressed at the same time as wider parks improvements, undertaken by the Council s Leisure and Cultural Services Division.

    The Authority is currently in the process of implementing its Rights of Way Improvement Plan a statutory document which sets out how theCouncil plans to manage and enhance public rights of way across the borough. Further details are available from:http://www.hounslow.gov.uk/rightsofway. A particular focus of this programme is to ensure the Strategic Walk Network (SWN) is wellmaintained and signed for leisure walkers. In Hounslow this includes sections of a Capital Ring, London Loop and Thames Path, as detailed inFigure 2-5, Figure 2-6 and Figure 2-7 below. The Council will work with partners such as the Thames Landscape Strategy to develop newlinks as appropriate, also feeding into the process for the all London green grid recently commenced.

    Figure 2-5: Capital Ring in Hounslow (Left: Southern Section; Right: Northern Section)

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    Figure 2-6: London Loop in London Borough of Hounslow (Left: Southern Section; Right: Northern section)

    Figure 2-7: Thames Path in London Borough of Hounslow (Left: Brentford; Right: Chiswick)

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    In addition to developing and maintaining the SWN,Hounslow has worked

    closely with the charity Sustrans to develop a separate Greenwaysnetwork. This is accessible for both pedestrians and cyclists, and links theboroughs parks and open spaces together - whilst also reflectingprovision of green space in neighbouring boroughs. The network mapis provided in Figure 2-8 was consulted on in February 2009 with nosignificant objections.

    The Council particularly recognises the important role that quiet, safe

    and pleasant off-road routes through parks and open spaces play inencouraging new cycle trips by groups less well represented amongregular cyclists and maintaining cycle rates amongst existing cyclists.Safe and car-free surroundings are considered important for novicecyclists to learn and gain confidence in handling a bicycle.

    Greenways Case Study: Hounslow Heath

    In 2009 a new shared use route was provided across Hounslow Heath.The route provides a new off-road option for cyclists travelling betweenHanworth Road and Staines Road and can be further developed toprovide for a circular path around the nature reserve.

    Between July 2009 and September 2010 the number of cyclists rose 21 percent from 39 to 47, while the number of pedestrians rose 24 percentfrom 340 to 487 (despite inclement weather in the afternoon of the count in 2010).

    Figure 2-8: Proposed Greenways Network in Hounslow

    Route of Hounslow Heath Path (left); Opening Ceremonywith Children from Wellington Primary School (right)

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    Table 2-9: Greenways Programme Summary

    Five Priorities for Next Delivery PlanPeriod

    Mayors Transport Strategy - High LevelOutcomes

    Hounslow LIPOutcomes &Performance

    Measures

    Risk Assessment

    1. Delivery of improvements to Crane Parkand along the Crane Valley, notably in

    partnership with British Airports Authority(BAA) at their Causeway site

    2. Path improvements in Hanworth Park,particularly to link northwards to HounslowHeath and the Crane Valley

    3. Improved links through and to LamptonPark and the Civic Centre

    4. Continued Implementation of the Rightsof Way Improvement Plan (ROWIP)particularly on sections of the strategic walknetwork (London Loop and Capital Ring)

    5. Better promotion of Greenways to thosewho live or work in the borough

    > Protecting and enhancing the natural environmentThrough increasing access to parks and open spaces

    and investing in quality of access routes

    > Reducing air pollutant emissions from ground-basedtransport, contributing to EU air quality targetsEncouraging a shift towards sustainable modes

    > Facilitating an increase in walking and cyclingProviding an attractive walking and cycling network,particularly for novice cyclists

    > Improving the physical accessibility of the transportsystemRemoving barriers to mobility impaired people toaccess parks and open spaces

    > Supporting wider regenerationImproving amenity of parks and open spaces;improving access

    > Reducing CO2 emissions from ground-basedtransportEncouraging a shift towards sustainable modes

    > LIP Outcomes

    EnvironmentallySustainable

    Safe

    Attractive

    Accessible

    > PerformanceIndicators

    Modal shift to walkingand cycling

    CO2 emissions

    > Reductions infunding affecting

    either capital costs formeasures and/orrevenue support forcouncil staff time tocoordinateprogrammes

    > Schemes notapproved by

    Committee

    > Opposition by otherpark users

    > Severance causedby major road or raillinks preventing fullcontinuous routes

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    Cycle promotion at Isleworth Town Primary School

    2.2.8 School Travel Planning

    Hounslow recognises that schools are ideal places to promote sustainable travel. Education related trips are responsible for around 9% of alltrips in Outer London (2007/8 LTDS p59 Travel in London Report), but this is much higher at the core school run times which causes aparticular congestion problem in the morning peak. In Hounslow 85% of primary pupils (3-11 years old) live within 20 minutes walking distanceof their school (1 mile) (95% live within 2 miles) and yet 27% arrive by car. In addition, as children travel through school their own developmentwill often coincide with changes to the family lifestyle - changing habits and entrenched behaviour which can often be an opportunity toinfluence modal choice. Education about the impacts of travel choice on personal health and the wider environment may also help to influencefuture mode choice.

    LB Hounslow has worked with schools in the authority since 2003 to develop bespoke school travel plans for all sites in the borough. Theseare annually updated and monitored by the school travel plan team. This programme (summarised in Table 2-10) will provide a resource to thecontinuation of this process throughout the next delivery plan period as well as provide a funding source for onsite engineering solutions toidentified problems (e.g. reconfiguring pedestrian access points, provision of cycle parking etc).

    School Travel Planning Case Study: Isleworth TownPrimary School

    In March 2009 Isleworth Town Primary School submitted their first TravelPlan. A cycle shelter was identified as being required and was providedthrough TfLs school cycle parking initiative. This was officially opened bythe Mayor in November 2009, and the school immediately saw a visibleincrease in cycling, from zero percent in January 2009 to 7 percent (27children) in November 2009. The school have now requested another shedto cope with demand.

    The school also noticed that some children did not have access to a bike.Following a successful bid to the Council, a pool of scooters and bikes werepurchased. These are lent out every Monday for a week for free, althoughparents have to provide a small deposit. This has been very successfuland all 10 bikes and 10 scooters have been fully booked since their launch.

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    Table 2-10: School Travel Planning Programme Summary

    Five Priorities for Next Delivery PlanPeriod

    Mayors Transport Strategy - High Level Outcomes

    Hounslow LIPOutcomes &Performance

    Measures

    Risk Assessment

    1. Implement at least one safe route toschool scheme per year in association withthe Community Streets scheme

    2. Ensure all school travel plans aremonitored and reported on each yearthrough the School Travel Plan website

    3. Get 50% to schools accredited tosustainable level

    4. Get at least 15% of schools accredited to

    higher standards level

    5. To improve cycle and scooter storagefacilities in schools who have an activetravel plan and have requested it

    > Smoothing traffic flow (managing road congestionand improving journey time reliability)Reducing congestion at peak journey times

    > Improving public transport reliabilityThrough reducing congestion at peak journey timesand encouraging active travel amongst young people.

    > Reducing air pollutant emissions from ground-basedtransport, contributing to EU air quality targetsEncouraging a shift towards sustainable modes.

    > Facilitating an increase in walking and cyclingRemoving barriers to walking or cycling to school

    > Reducing the numbers of road traffic casualtiesPromoting road safety and developing safe routes toschool

    > Reducing CO2 emissions from ground-basedtransport

    Promoting sustainable travel

    > LIP Outcomes

    Safe

    EnvironmentallySustainable

    > PerformanceIndicators

    Total number ofcasualties

    Total number of KSIs

    All child casualties

    All collisions onborough roads

    Modal shift to walking

    and cycling

    CO2 emissions

    Mode of travel to school

    > Reductions infunding effectingeither capital costs for

    measures and/orrevenue support forcouncil staff time tocoordinateprogrammes

    > Ensuring buy-infrom schools

    > Ensuring buy-infrom relevant parents

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    2.2.9 Efficient Business Travel

    Business travel, for work purposes or as part of commuting, forms asubstantial proportion of the trips made each day in the borough. TfLsTravel in London report (2009) suggests around 16% of all trips originatingor ending in London are for commuting purposes, with around 11% of alltrips in outer London relating to a journey to work. In Hounslow, many ofthese trips arise as a result of the twin trip generators of the City andHeathrow airport, for which the borough forms a key gateway.

    However the area is also home to a large number of big employers particularly along the Golden Mile corridor in Brentford - alongside otherlarge employers such as the Council, NHS and Bedfont Lakes IndustrialPark. North Feltham Trading estate is one of the larger industrial andlogistical centres in the Heathrow periphery and generates both largenumbers of commuter travel and logistics related trips.

    The relative congestion reduction potential (a measure linked to number of

    employees and public transport accessibility) of different businesses andareas in the borough is shown in Figure 2-9.

    The current TfL freight plan reports that around a quarter of all road transport CO2 emissions relate to movement of goods. With a largenumber of logistics companies based in Hounslow (linked to the proximity of Heathrow) this proportion may be even higher. Promoting efficientfreight operations through improving wayfinding, loading provision and ensuring new developments have comprehensive delivery and servicingplans can all help to reduce unnecessary freight trips or move them out of the peak, freeing up capacity for other road users.

    Table 2-11 summarises the priorities for this programme over the next three years.

    Figure 2-9: Target Sites for Travel Demand Management Activityin Hounslow

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    Table 2-11: Efficient Businesses Travel Programme Summary

    Five Priorities for Next Delivery PlanPeriod

    Mayors Transport Strategy - High LevelOutcomes

    Hounslow LIPOutcomes &Performance

    Measures

    Risk Assessment

    1. Continue to coordinate the Golden MileTransport Group, in partnership withbusinesses, WestTrans and West LondonBusiness

    2. Ensure all council buildings (particularlythe Civic Centre) and leisure centres andlibraries are covered by a travel plan

    3. Trial the development of a deliveryservicing plan at the Civic Centre and/orone other large employer

    4. Conduct a review to identify whereparking and loading restrictions may bereviewed to better cater for the needs ofbusinesses

    5. Review all directional signage on thestrategic route network to ensure it is clearand consistent for businesses

    > Balancing capacity and demand for travel throughincreasing public transport capacity and/or reducingthe need to travelPromoting flexible working amongst employers.

    > Improving peoples access to jobsPromoting cycling as a means of reducing traveltimes to jobs, services and leisure opportunities

    > Improving access to commercial markets for freightmovements and business travel, supporting theneeds of business to growPromoting efficient freight activity

    > Smoothing traffic flow (managing road congestionand improving journey time reliability)Reducing congestion through encouraging modalshift to non-car modes/increasing car occupancy

    > Reducing air pollutant emissions from ground-based transportThrough encouraging sustainable transport modes

    > Facilitating an increase in walking and cycling

    Through targeted promotion of active travel modes

    > Supporting wider regenerationThrough encouraging improvements to transport inareas in need of regeneration

    > Reducing CO2 emissions from ground-basedtransportThrough promotion of sustainable modes

    > LIP Outcomes

    Efficient

    Environmentallysustainable

    Healthy

    > PerformanceIndicators

    CO2emissions

    Modal shift to walkingand cycling

    > Reductions in fundingaffecting either capitalcosts for measuresand/or revenue support

    for council staff time tocoordinate programmes

    > Ensuring buy-in frombusinesses

    > Overcoming problemsof habit and behaviouralinertia, particularly

    amongst segments leastlikely to change

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    2.2.10 Sustainable Travel Promotion

    Sustainable Transport promotion covers work completed by the borough to promote walking, cycling, public transport and fuel efficient vehiclesto general residents (as opposed to specific organisations such as schools and businesses). In the current delivery plan cycle the majority ofthis funding is linked to the implementation of the EU funded (IEE STEEER) SEGMENT programme (see below for more information) and thepartnership project with NHS Hounslow Hounslow Travel Active to promote the health benefits of walking and cycling. Research suggeststhat health could be a primary motivator for Hounslow residents to increase their walking and cycling rates.

    Whilst these programmes (summarised in Table 2-12) are targeted at all residents, the Borough makes particular use of the latest data in termsof consumer attitude segmentation to target campaigns at population groups must likely to change their behaviour. These include the MosaicDriver and Mosaic Cyclist (discussed in Chapter One). Outputs from the MOSAIC driver tool are shown in Figure 2-10 below.

    Figure 2-10 MOSAIC Driver Analysis for Hounslow

    This information can help us better tailor marketing campaigns to ensure the messaging is appropriate for the people being targeted. It canalso help assist in deciding where to invest in new infrastructure by illustrating where cycling (for example) is both a realistic and desirable

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    travel mode. It is hoped that moving away from a crude one size fits all predict-and-provide approach will help increase the cost effectiveness

    of investment in promoting sustainable travel.

    Sustainable Travel Promotion Case Study: SEGMENT

    SEGMENT is a three year IEE (Intelligent Energy Europe) STEER funded project to trial and test the use of consumer market segmentationtechniques in persuading people to change their travel behaviour and adopt more energy efficient forms of transport. Specifically, SEGMENTwill target consumers undergoing life changing moments which cause them to reconsider their travel habits. Target groups for Hounslowinclude parents of school pupils starting primary school, new employees and patients attending health facilities within the Borough. Afteridentifying segments of the population who are likely to be most receptive to sustainable travel marketing, bespoke marketing campaigns will bedeveloped for each SEGMENT and trialled to determine their success.

    London Borough of Hounslow is the lead partner in this project and will work as part of a consortium of European cities to promote less cardependent lifestyles and achieve a measurable change in both attitudes and actual travel behaviour in favour of more energy-efficient transportmodes. Partners in this project include Munich, Utrecht, Gdynia, Almada, Sofia, Athens, Aberdeen University (expert partner), EuropeanPlatform on Mobility Management (EPOMM) (dissemination partner).

    The prime purpose of SEGMENT is to establish cost effective methodologies for undertaking social marketing campaigns. In addition,

    resources provided through this funding stream mean a reduction in the support necessary from TfL for this area of work.More information at www.segmentproject.eu

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    Table 2-12: Sustainable Travel Promotion Programme Summary

    Five Priorities for Next Delivery PlanPeriod

    Mayors Transport Strategy - High Level Outcomes Hounslow LIPOutcomes &Performance

    Measures

    Risk Assessment

    1. Delivery of SEGMENT EU funded projectincluding bespoke marketing campaignsaimed at people starting a new job, parents

    of children starting school and visitors tohealth centres

    2. Continuing promotion of Hounslow TravelActive 10,000 users registered by 2014

    3. Programme of events each year linked toBike Week

    4. Programme of events each year linked toEuropean Mobility Week

    5. Implement a travel demand managementprogramme in vicinity of principal corridorscheme on completion of infrastructureworks

    > Improving peoples access to jobsPromoting cycling as a means of reducing travel timesto jobs, services and leisure opportunities

    > Smoothing traffic flow (less road congestion andmore journey time reliability)Reducing congestion through encouraging modal shiftto non-car modes/increasing car occupancy

    > Reducing air pollutant emissions from ground-basedtransport, contributing to EU air quality targetsThrough encouraging sustainable transport modes

    > Facilitating an increase in walking and cyclingThrough targeted promotion of active travel modes

    > Reducing CO2 emissions from ground-basedtransportThrough promotion of sustainable modes

    > LIP Outcomes

    Efficient

    Environmentallysustainable

    Healthy

    > PerformanceIndicators

    CO2 emissions

    Modal shift to walkingand cycling

    > Reductions infunding affectingeither capital costs for

    measures and/orrevenue support forcouncil staff time tocoordinateprogrammes

    > Ensuring buy-infrom residents

    > Overcomingproblems of habit andbehavioural inertia,particularly amongstsegments least likelyto change

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    Encouraging Efficient Car Use Case Study : Examples

    Preferential Car Sharing Bays at Sky HOV Lane in UKSmart car-only parking spaces(provided at GSK)

    Controlled Parking Zone Eco Driving Training from Energy Saving Trust Electric Vehicle Charging Points

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    Table 2-13: Encouraging Efficient Car Use Programme Summary

    Five Priorities for Next Delivery PlanPeriod

    Mayors Transport Strategy - High LevelOutcomes

    Hounslow LIPOutcomes &Performance

    Measures

    Risk Assessment

    1. Tendering of car club operations andextension of the network, including provisionof pool cars for Council staff use

    2. Continuation of CPZ developmentprogramme including consultations inChiswick, around stations in Isleworth andBrentford and in Hounslow town centre

    3. Develop a network of publicly availableelectric vehicle charging points within 1 mileof all residents

    4. Completion of road noise action plan andimplementation of best practice case studywith before-and-after analysis

    5. Undertake a comprehensive review ofparking management to ensure it can bestcontribute towards achieving the objectivesof the LIP

    > Smoothing traffic flow (managing road congestionand improving journey time reliability)Reducing car ownership levels and encouraging a

    shift to smaller cars

    > Improving road user satisfaction (drivers,pedestrians, cyclists)Smoothing traffic flow through improvements to trafficcontrol

    > Reducing air pollutant emissions from ground-basedtransport, contributing to EU air quality targetsEncouraging a shift towards cleaner, low emissionfuelled vehicles

    > Improving perceptions and reducing impacts ofnoisePromoting low noise surfacing and electric vehicles

    > Reducing CO2 emissions from ground-basedtransportEncouraging a shift towards cleaner, low emissionfuelled vehicles and increasing car occupancy/decreasing car ownership levels

    > LIP Outcomes

    Efficient

    Environmentallysustainable

    > PerformanceIndicators

    CO2 emissions

    > Reductions infunding affectingeither capital costs for

    measures and/orrevenue support forcouncil staff time tocoordinateprogrammes

    > Schemes not beingsupported byresidents

    > Schemes notapproved byCommittee

    > Parking demandrestricts ability toreallocate to electricvehicles and car clubs

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    2.3 Funding the Delivery Plan

    This section provides further details of the different funding sources available to support the transport interventions detailed in the previoussection over the next three years.

    2.3.1 TfL LIP Funding

    TfL provides the Borough with an annual grant for transport schemes. Table 2-14 summarises the funding available to the Borough from TfLfor the first Delivery Plan cycle (following the Comprehensive Spending Review in October 2010). There is a significant reduction in LIPfunding of nearly one third (30%) between 2010/11 and the end of the Delivery Plan period in 2013/14.

    Table 2-14: Formula Funding for LB Hounslow 2010/11 to 2013/14

    Year 2010/11 2011/12 2012/13 2013/14

    Allocation (,000s) 3320 2837 2721 2333

    % Reduction on 2010/11 levels 15% 18% 30%

    In addition to this formula funding, TfL also provides funding for principal road and bridge maintenance, assessed by need. Hounslow is incompetition for this funding with other boroughs and the amounts paid vary from year to year, but can total over 1m, particularly where largebridge-strengthening projects take place.

    How will this funding be allocated to different transport schemes?

    The Authority is keen to ensure that the transport investment programme has the following attributes:

    Reflects local resident concerns and is rooted in the democratic process Helps to address agreed London and local transport policy objectives Helps the authority and Local Strategic Partnership meet wider place shaping objectives Provides value for money

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    Providing sufficient funding to allow for extensive scheme development in preparation for the PFI core investment period (2013-18).

    All proformas will be assessed by a panel of three people:

    1. Head of Transport (policy fit)2. Network Manager (reflect network management duty and technical deliverability)3. Portfolio Holder responsible for Transport (schemes meet political priorities/addresses local concern).

    In addition to its policy score, each scheme is scored (out of five) under the following headings:

    Deliverability Value for money Resident demand

    Submitted proformas will be ranked according to their score under these criteria. The panel will then look to ensure that the likely outcomesfrom the entire package of approved schemes broadly represent the priorities indicated by the resident panel, as detailed in Phase I.

    (c) Phase III Formal Approval

    The proposed annual spending submission for each year will be presented to the five Area Committees for their feedback and finally to theExecutive (or via single member decision) for ratification before submission to TfL for final approval. This will take place during September October of each year.

    Details of the schemes which have been awarded LIP funding under this system are detailed in the programme of investment at the end of thischapter.

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    2.3.2 TfL - Major Schemes

    TfL provides separate funding for specific large-scale projects under its Major Schemes programme. To date Hounslow has not beensuccessful in receiving funding through this programme, however there are a number of possible sites that could benefit from this investment.In many cases they are closely linked to, or dependent upon, other transport projects (such as the Cycle Superhighway or Airtrack) or futureredevelopments (such as Brentford or Hounslow town centres).

    Table 2-15 below summarises the current shortlist for Major Schemes that will be developed further through the next Delivery Plan period.

    Table 2-15: Possible Major Scheme Proposals (to be developed in 2011)

    Scheme title Commentary Impact on targets EstimatedCost

    IndicativePriority

    WatermansScheme

    Developing the A315 road network near Watermans Park toprovide additional road space for buses and or cycles.

    Completion of high qualityLondon Cycle DesignStandards (LCDS) compliant

    Cycle Superhighway alongits length would contribute toadditional cycle trips.

    2.5 million High priority inorder to create aseamless Cycle

    Superhighwaythrough thissection in 2013.

    Upgrade ofbridges for 21stCentury

    A number of the bridges in the borough create problems ofseverance for pedestrians (particularly mobility impairedpeople), and hostile road environments for cycles. Some alsolead to traffic delays for buses and freight vehicles givennarrow road widths.

    A comprehensive programme has been proposed to widen orprovide supplementary bridges for walking and cycling.Bridges include Baber Bridge, Whitton Road Bridge, HanworthRoad (LB Richmond), Feltham High Street and ClockhouseLane Bridge.

    Removal of these barrierswould improve conditions forpedestrians (particularlymobility impaired) andcyclists, contributing to

    targets to increase walkingand cycling. It would alsohelp smooth traffic flow andreduce excess wait time forbuses.

    5million+

    Varies accordingto nature andcurrent conditionof eachindividual bridge.

    Opportunities forbridge wideningmay bedependent onbridge condition.

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    Scheme title Commentary Impact on targets Estimated

    Cost

    Indicative

    PriorityHounslow TownCentre

    Considerable scope exists to improve the public realm inHounslow town centre:

    > Better connecting the train and tube stations with each otherand the high street

    > Improving bus service information and introducing newpriority measures where possible

    > Improving wayfinding for pedestrians through introduction ofLegible London

    > Improving permeability for cyclists and introducing newwayfinding, particularly linked to the Cycle Superhighway.

    > Improving the streetscene through renewal and removal ofclutter.

    This project will be linked to the new master-planning processfor the town centre to commence in 2011.

    The Boroughs metropolitantown centre, Hounslowbenefits from excellenttransport links. However,much can be done toimprove the user experience.A major scheme contributing

    to an improved public realmcould help towards theBoroughs modal shifttargets.

    2million+

    Dependent onthe Boroughreachingagreement withkey developersto revitalise thetown centre.

    (Linked toBlenheim CentrePhase Two andHounslowMasterplan)

    Brentford TownCentre

    There is significant scope to improve the public realm inBrentford town centre:

    > Better connecting the train station with the high street

    > Improving bus service information and introducing newpriority measures where possible

    > Improving the wayfinding for pedestrians throughintroduction of Legible London

    > Improving permeability for cyclists and introducing newwayfinding, particularly linked to the Cycle Super Highway.

    > Improving the streetscene through renewal and removal ofclutter.

    As one of the Boroughs twodistrict town centres,Brentford enjoys very goodtransport links. There ishowever potential to improvethe town centres

    environment. A majorscheme contributing to animproved public realm couldencourage modal shift andsupport the continuedviability of the town centre asa local retail destination.

    1 million Dependent onthe Boroughreachingagreement withkey developersto revitalise the

    town centre.(Linked toredevelopmentof land south ofthe high street)

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    Payments for public transport improvements

    As part of the development of the LIP a number of public transport contributions have been assessed and preliminary uses provided for them.These have been summarised in a report to the Executive in October 2010, which is available at: http://tinyurl.com/372deaa

    In summary, the total funding for public transport improvements from schemes where at least some of the funds have beenreceived is nearly 4m, with just over 1m already committed to improvements (e.g. the H91 sponsored route agreement) and

    around 2.8m uncommitted. Additional sums of between 1.2m and 5m been agreed with developers but have not yet beenreceived by the Borough as a result of phased developments.

    The Borough is seeking to use the majority of this funding to improve local bus services by entering into sponsored route agreements withLondon Buses (subject to negotiations with TfL) to:

    Extend routes 27 and E10 to Chiswick Business Park, commencing early 2011 Extend route 235 to the Great West Quarter, commencing early 2011

    Increase the frequency of route H28 from 3 to 4 buses/hour on Monday-Saturday daytimes and from 2 to 3 buses/hour in the eveningsand on Sundays, commencing in 2011

    Increase the frequency of route H91 from 6 to 8 buses/hour on Monday-Saturday daytimes and from 4 to 6 buses/hour in the eveningsand on Sundays, commencing in 2011 or 2012

    Improvements to bus waiting areas, particularly through the provision of Countdown II real time journey displays.

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    Payments for improvements to traffic management

    Section 106 funding of this nature is often used for highway improvements to mitigate against increased traffic levels; schemes such as junctionupgrades, cycle lanes, new pedestrian crossings and controlled parking zones are typical. As of October 2010 the Borough had approximately1.8m of uncommitted funds available for highway improvements, with an additional 674k committed to specific schemes but not spent.

    Larger schemes include:

    Traffic and parking management for Hounslow town centre (215k) CPZ and Traffic Calming around GlaxoSmithKline Building, Brentford (90k) Highway improvements around Wallis House development, Brentford (135k) Improvements to crossings along the A4 at Syon Lane (60k) and Wood Lane (75k) CPZs around West Middlesex Hospital site (100k)

    Payments for environmental improvements to the public realm more generally

    These schemes often contribute towards renewal of the public realm and provision of specific pedestrian infrastructure (particularly linking to

    public transport provision). As of October 2010 the Borough had approximately 1.7m of available funding, with just over 850k alreadycommitted on schemes but not yet spent. Larger schemes include:

    Improvements to pedestrian realm in Hounslow town centre (90k) Environmental improvements in Feltham (115k) Environmental improvements around Mogden, Isleworth (165k) Environmental improvements along the Great West Road (100k)

    The Borough will seek to use s106 funding to mitigate the impact of a reduction in LIP funding over the next three years, and to complementLIP schemes where possible.

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    Travel Plans and the Sustainable Travel Supplementary Planning Document

    In addition to financial payments, the Borough can also secure commitments from developers to ensure they will proactively attempt to managethe trips generated by the development and to promote sustainable transport to those travelling to or from the new site. The Council isdeveloping a new Supplementary Planning Document (SPD) which aims to bring together into one place all existing policies relevant todelivering sustainable transport in new developments in Hounslow. It will set out the transport assessment and travel plan requirements for newdevelopments in the borough, and provides guidance on the preparation and content of these documents.

    In particular it aims to provide further detail on what the Authority considers to be appropriate targets, monitoring regimes and possible remedialmeasures which must be included in a travel plan. The SPD also sets out the Councils position on issues such as car clubs and electricvehicles.

    The document will be submitted for consultation in spring 2011.

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    2.3.6 Other Funding Sources - EU Funding

    The Borough has been an active supporter of the London European Partnership for Transport (LEPT), now based at London Councils. TheBorough successfully bid for funding under the Intelligent Energy Europe (IEE) STEER funding programme in 2010. The SEGMENT projectwill test the use of consumer market segmentation techniques in persuading people to change their travel behavior and adopt more energyefficient forms of transport (more information is provided in the Sustainable Travel Promotion programme).

    With reductions in funding from TfL, the Borough will increasingly look at European funding opportunities where they can help us meet the LIPobjectives. Opportunities to access funding through the Interreg IVb and IVc funding streams are currently being explored, with future IEE calls

    and the CIVITAS III programme being monitored.

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    2.4 Three Year Delivery Plan (Programme of Investment)

    Given the funding available to the Borough outlined above an approved spending submission for 2011/12 has been developed, alongside anindicative programme for 2012/13 and 2013/14. This is summarised as a three year programme of investment, set out in Table 2-16. Giventhat new opportunities and challenges are always arising, the Borough reserves the right to reassess programmes for 2012/13 onwards, indiscussion with elected Members and TfL.

    Table 2-16: Three Year Programme of Investment

    Funding (,000s)11/12 12/13 13/14 Total

    MTS goals(a) (b) (c) (d) (e)

    Programme areas Fundingsource

    2011/12

    2012/13

    2013/14

    Total

    Eco

    n.

    devtandpopgrowth

    Qualityoflife

    Safetyandsecurity

    Opportunitiesforall

    Climatechange

    Expected main MTSoutcomes

    LIP objectives

    Rights of Way Improvement Plan:Implementation. Improvements to a numberof public rights of way including signage,seating and surfacing. Opportunities toimprove routes and upgrade to shared usewill be investigated where appropriate.

    LIP allocation 50 50 40 140 Bringing and maintaining allassets to a state of goodrepair; facilitating an increasein walking and cycling;improving physicalaccessibility of the transportsystem; reducing CO2emissions

    EnvironmentallySustainable, Attractive,Accessible, Healthy

    Smoothing Traffic Flow - review traffic light

    operation across the borough andimplementation of UTC in Hounslow towncentre

    LIP allocation 110 100 80 290 Smoothing traffic flow;

    improving public transportreliability; reducing CO2emissions

    EnvironmentallySustainable, Efficient

    A315, Staines Road / Grovestile WayeJunction - road safety Improvements(junction upgrade)

    LIP allocation 80 0 0 80 Reducing the number of roadtraffic casualties

    Safe

    Nallhead Road / Snakey Lane Junction withthe A316 - road safety improvements(lighting)

    LIP allocation 20 0 0 20 Reducing the number of roadtraffic casualties

    Safe

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    Funding (,000s)11/12 12/13 13/14 Total

    MTS goals(a) (b) (c) (d) (e)

    Vicarage Farm Road/ Cranford LaneJunction - road safety improvements(crossing conspicuity and surfacing)

    LIP allocation 60 0 0 60 Reducing the number of roadtraffic casualties

    Safe

    Wellington Road area improvements,Hounslow - junction improvements and20mph zone. This is the second year of thisscheme.

    LIP allocation 275 0 0 275

    Reducing the number of roadtraffic casualties

    Safe

    Wigley Road area, Hanworth - developmentof 20mph proposals.

    LIP allocation 40 240 0 280 Reducing the number of roadtraffic casualties Safe

    Conservation area street improvements -feasibility & design for future improvementsat/near Kew Bridge junction, St DunstansRoad/ Bedfont Road (Three Horsesjunction), and Feltham Bridge pocket park.

    LIP allocation 20 100 80 200

    Better streets Attractive, Accessible

    Environmental improvements: Syon Lane,Brentford - pedestrian Improvements onSyon Lane (nr station) between Spur Roadand Brambles Close

    LIP allocation 100 0 0 100

    Better Streets Attractive, Accessible

    Westmacott area access improvementscheme - accessibility improvements alongwalking routes to Feltham town centre fromthe Westmacott Drive area.

    LIP allocation 30 0 0 30 Facilitating an increase inwalking and cycling;improving physicalaccessibility of the transportsystem; reducing CO2emissions

    Safe, Accessible

    Hounslow town entre implementation ofPERS schemes - accessibility improvements(dropped kerbs etc) following PERS audit in2008

    LIP allocation 30 0 0 30 Facilitating an increase inwalking and cycling; reducingCO2 emissions

    Safe, EnvironmentallySustainable, Attractive,Accessible, Healthy

    Community Streets Programme:

    environmental improvements andsustainable travel promotion at LaytonRoad/Thornton and MayfieldAvenues/Cambridge Road/Brabazon Roadand Oriel Primary School

    LIP allocation 275 275 250 800

    Facilitating an increase inwalking and cycling; reducingCO2 emissions

    Safe, EnvironmentallySustainable, Attractive,Accessible, Healthy

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    Funding (,000s)11/12 12/13 13/14 Total

    MTS goals(a) (b) (c) (d) (e)

    Greenways Programme - implementation ofoff-road pathways across Hanworth Park,Lampton Park, Crane Park, GunnersburyPark and in the Isleworth and Brentford area.

    LIP allocation 150 140 125 415 Facilitating an increase inwalking and cycling; reducingCO2 emissions; improvephysical accessibility of thetransport system

    Safe, EnvironmentallySustainable, Attractive,Accessible, Healthy,Efficient

    Cycle Hub Improvement Strategy fundingto identify and implement small schemesimproving safety and convenience of theroad network for cyclists.

    LIP allocation 25 70 38 138 Facilitating an increase inwalking and cycling; reducingCO2 emissions

    Safe, EnvironmentallySustainable, Healthy

    Cycle Hub: Hounslow Homes PartnershipProject - provision of promotional materialand events at a designated HounslowHomes estate, including new secure cycleparking and wayfinding.

    LIP allocation 20 20 0 40

    Facilitating an increase inwalking and cycling; reducingCO2 emissions

    EnvironmentallySustainable, Healthy

    Development of Controlled Parking Zones

    LIP allocation 100 100 100 300 Better Streets; improvingphysical accessibility of thetransport network; smoothingtraffic flow

    Efficient

    Formalisation and enforcement of footway

    parking restrictions across the borough

    LIP allocation 60 45 35 140 Better Streets; improvingphysical accessibility of the

    transport network; smoothingtraffic flow

    Safe, Efficient, Attractive

    Kingsley Road, Hounslow - Provision of newoff-set loading bay and parking provision tosmooth traffic flow

    LIP allocation 50 50 0 100 Smoothing traffic flow;improving public transportreliability

    Efficient

    Programme to install junction protectionmarkings (yellow lines) across the borough,improving safety and aiding accessibility.

    LIP allocation 40 40 30 110 Reducing the number of roadtraffic casualties; improvingphysical accessibility of thetransport network; smoothingtraffic flow

    Safe, Accessible, Efficient,Attractive

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    Funding (,000s)11/12 12/13 13/14 Total

    MTS goals(a) (b) (c) (d) (e)

    Twickenham Road - Major Corridor Scheme(2nd year) - a complete corridor treatmentalong Twickenham Road aimed at improvinguser safety, smoothing traffic flows, providingimproved conditions for cyclists, buses andpedestrians; and a reduction in streetclutter/improved street scene. The schemeincludes design work for majorimprovements at Busch Corner. The corridorruns from Busch Corner to the Boroughboundary and is approximately 2.5km long.Several sections of the corridor have beenhighlighted as hot spots for road safetyincidents. Along the full length of the corridorthere have been 53 accidents (1 fatality/ 5severe and 47 slight) in the past three years,leading to 50 car driver/passengercasualties. 5 pedal cycle casualties and 11pedestrian casualties. Designs will seek toimplement measures to reduce theseaccidents whilst also improving crossing andfootway facilities for pedestrians, introduction

    of LCDS-compliant on-road cycle lanes andnext generation bus priority where feasible.All 18 bus stops along the corridor will bemade accessible during the programmeperiod.

    LIP allocation 540 0 0 540

    Reducing the number of roadtraffic casualties; improvingpublic transport reliability;

    smoothing traffic flow;improving road usersatisfaction; better streets;facilitating an increase inwalking and cycling;improving physicalaccessibility of the transportnetwork; reducing CO2emissions

    Safe, EnvironmentallySustainable, Attractive,Accessible, Healthy,Efficient

    Future principal corridor scheme: feasibility

    and design.

    LIP allocation 27 0 0 20 Reducing the number of roadtraffic casualties; improvingpublic transport reliability;smoothing traffic flow;improving road usersatisfaction; better streets;

    facilitating an increase inwalking and cycling;improving physicalaccessibility of the transportnetwork; reducing CO2emissions

    Safe, EnvironmentallySustainable, Attractive,

    Accessible, Healthy,Efficient

    Bus Stop Accessibility Programme - deliveryof improvements to at least 20 bus stops toensure they meet latest accessibilityrequirements.

    LIP allocation 120 120 100 340 Improving physicalaccessibility of the transportnetwork; improving publictransport reliability

    Accessible

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    Funding (,000s)11/12 12/13 13/14 Total

    MTS goals(a) (b) (c) (d) (e)

    Greening the Fleet' - Reducing CO2emissions from council fleets, including:developing proposals for introduction ofCouncil pool cars (including an electricvehicle) and upgrading the Councils poolbike fleet (including electric bicycles) andpromoting electric vehicle charging points atBridge Road Depot (particularly forscooters). Opportunities to install electricvehicle charging points in Council car parkswill also be explored.

    LIP allocation 40 40 40 120

    Reducing CO2 emissions; Environmentally Sustainable

    Car Club Development - funding to supportintroduction of car club bays across theborough.

    LIP allocation 0 20 20 40 Smoothing traffic flow;reducing CO2 emissions;

    EnvironmentallySustainable, Efficient

    Aircraft Noise Assessment Mitigation ground running & night flying

    LIP allocation 15 0 0 15 Improving perceptions andreducing impacts of noise.Reducing air pollutantemissions from ground-based transport, contributingto EU air quality targets

    Environmentally Sustainable

    Sustainable Transport Promotion - matchfunding for SEGMENT' EU Project. Fundingincludes provision for staffing resources andcampaigns for following groups: Newemployees, parents with children startingsecondary school and visitors to healthcentres.

    LIP allocationEU Funding 6070 5530 550 170100

    Facilitating an increase inwalking and cycling; reducingCO2 emissions; smoothingtraffic flow

    EnvironmentallySustainable, Healthy

    PFI preparation - scheme identification/feasibility/ design and consultation.

    LIP allocation 0 200 200 400 Reducing the number of roadtraffic casualties; improvingpublic transport reliability;smoothing traffic flow;Improving road usersatisfaction; better streets;facilitating an increase inwalking and cycling;improving physicalaccessibility of the transportnetwork; reducing CO2emissions

    Safe, EnvironmentallySustainable, Attractive,Accessible, Healthy,Efficient

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    Funding (,000s)11/12 12/13 13/14 Total

    MTS goals(a) (b) (c) (d) (e)

    Second principal corridor scheme (Tbc).

    LIP allocation 0 400 400 800 Enhancing streetscapes,improving the perception ofthe urban realm anddeveloping better streetsinitiatives and supportingwider regeneration

    Safe, EnvironmentallySustainable, Attractive,Accessible, Healthy,Efficient

    Environmental Strategy Air Quality/NoiseAbatement Monitoring.

    LIP allocation 0 20 20 40 Improving perceptions andreducing impacts of noise

    Safe, EnvironmentallySustainable, Attractive,Healthy

    Bus Services Enablement Programme.

    LIP allocation 0 50 50 100

    Improving the physicalaccessibility of the publictransport system; improvingpublic transport reliability andcustomer satisfaction

    Accessible

    Road Safety Engineering: TargetedProgramme.

    LIP allocation 0 100 260 360 Reducing the number of roadtraffic casualties

    Safe

    Traffic and parking management forHounslow Town Centre (Tbc)

    Developer 0 215 0 215 Better Streets; improvingphysical accessibility of thetransport network; smoothingtraffic flow

    Efficient

    CPZ and Traffic Calming aroundGlaxoSmithKline building, Brentford (Tbc)

    Developer 0 90 0 90 Better Streets; improvingphysical accessibility of thetransport network; smoothingtraffic flow

    Efficient

    Highway improvements around Wallis Housedevelopment, Brentford (Tbc)

    Developer 0 135 0 135

    Better Streets Efficient, Attractive

    Improvements to crossings along the A4 atSyon Lane (Tbc)

    Developer 0 60 0 60 Better Streets, reducing thenumber of road trafficcasualties; facilitating aincrease in walking andcycling

    Attractive, EnvironmentallySustainable, Healthy

    Improvements to crossings along the A4 atWood Lane (Tbc)

    Developer 0 75 0 75 Better Streets, reducing thenumber of road trafficcasualties; facilitating aincrease in walking andcycling

    Attractive, EnvironmentallySustainable, Healthy

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    Funding (,000s)11/12 12/13 13/14 Total

    MTS goals(a) (b) (c) (d) (e)

    CPZs around West Middlesex Hospital site(Tbc)

    Developer 0 100 0 100 Better Streets; improvingphysical accessibility of thetransport network; smoothingtraffic flow

    Efficient

    Improvements to pedestrian realm inHounslow town centre (Tbc)

    Developer 0 90 0 90 Better Streets, facilitating anincrease in walking andcycling; reducing CO2emissions

    Attractive, EnvironmentallySustainable, Healthy

    Environmental improvements in Feltham(Tbc)

    Developer 0 115 0 115 Better Streets, facilitating anincrease in walking andcycling; reducing CO2emissions

    Attractive, EnvironmentallySustainable, Healthy

    Environmental improvements aroundMogden, Isleworth (Tbc)

    Developer 0 165 0 165 Better Streets, facilitating anincrease in walking andcycling; reducing CO2emissions

    Attractive, EnvironmentallySustainable, Healthy

    Environmental improvements along theGreat West Road (Tbc)

    Developer 0 100 0 100 Better Streets, facilitating anincrease in walking andcycling; reducing CO2emissions

    Attractive, EnvironmentallySustainable, Healthy

    Integrated transport total 2,907 3,897 2,333 9,135Principal Road Renewal A315 BrentfordHigh Street : Commerce Road to EalingRoad

    LIP allocation 524 Bringing and maintaining allassets to a state of goodrepair

    Efficient

    Augustus Close (GUC) BridgeLIP allocation 65 Bringing and maintaining all

    assets to a state of goodrepair

    Efficient

    Richmond Avenue bridgeLIP allocation 650 Bringing and maintaining all

    assets to a state of goodrepair

    Efficient

    Park Lane bridge LIP allocation 50

    Bringing and maintaining allassets to a state of goodrepair

    Efficient

    Ascot Road bridgeLIP allocation 20 Bringing and maintaining all

    assets to a state of goodrepair

    Efficient

    Maintenance

    Augustus Close (the ham) bridgeLIP allocation 40 Bringing and maintaining all

    assets to a state of goodrepair

    Efficient

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    Funding (,000s)11/12 12/13 13/14 Total

    MTS goals(a) (b) (c) (d) (e)

    Baber BridgeLIP allocation 20 Bringing and maintaining all

    assets to a state of goodrepair

    Efficient

    Church Street bridgeLIP allocation 30 Bringing and maintaining all

    assets to a state of goodrepair

    Efficient

    Cranford Park bridgeLIP allocation 30 Bringing and maintaining all

    assets to a state of goodrepair

    Efficient

    Tachbrook Road bridgeLIP allocation 30 Bringing and maintaining all

    assets to a state of goodrepair

    Efficient

    Talbot Road bridgeLIP allocation 40 Bringing and maintaining all

    assets to a state of goodrepair

    Efficient

    Watermans retaining wall

    LIP allocation 60 Bringing and maintaining allassets to a state of goodrepair Efficient

    Maintenance total 1,559 0 0 0

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    2.5 Other Mechanisms of Delivering the LIP Objectives

    2.5.1 Liaison with TfL/Highways Agency and South West Trans

    In addition to work that the Borough can directly undertake to achieve LIP objectives, the Borough also has a role in influencing other statutorytransport authorities to ensure that Hounslow receives an appropriate level of investment in transport infrastructure and services and that theseagencies help the Borough to meet its LIP objectives. Partnerships include:

    Heathrow Area Transport Forum Traffic Management Liaison Group

    Stakeholder meetings with South West Trains/Network Rail

    West London Strategic Transport Group

    WestTrans/West London TfL Liaison Group

    London European Partnership for Transport

    Regular liaison with the Highways Agency (particularly through GoldenMile Transport Group)

    The Council will continue to work with these partnerships to ensure that Hounslows transport needs are well understood by these organisationsand that opportunities for joint working are fully exploited.

    West London Partnership for Transport

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    Principle 3: Streets must be attractive and full of character

    1. Review the cumulative impact of design decisions on the appearanceof the street, taking into account the simplicity of the designs;2. Consider the context and character of the street and how it relates withthe layout, architecture, planting, and surrounding views.3. Consider all existing and proposed streetscape furniture collectively toensure they work well together and are compatible with their context.4. Use materials, furniture and equipment in the streetscape that arecoordinated and approved within this guide.

    Principle 4: Streets must be sustainably built and maintained

    1. Review all streetscape components to ensure they perform to relevanttechnical criteria such as skid resistance or design life.2. Consider the quality of the street design detailing, implementation andworkmanship. Quality does not necessarily equal cost.3. Consider the whole life costing of all specified materials and street

    furniture to maximize robustness but minimise the maintenance liability.4. Consider the six critical sustainability themes energy, waste, water,transport, green infrastructure and public space in all street designprojects.5. Consider innovative design solutions in the streetscape by reviewingnew products and technology.

    The Draft Hounslow Streetscape Design Guide

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    2.5.3 Future Planning Policy Frameworks

    The Borough is currently in the process of developing its Local Development Framework (LDF) and from this will produce a Core Strategy,which will replace the existing Unitary Development Plan (UDP). This will set out the key considerations for the future development in theborough, including safeguarding future transport corridors for development and the locations of mixed use/residential sites and likelydensifications (as set out in the Site Allocation Plan). It will also provide a response to the draft London Plan proposals to increase allowancefor parking spaces where they can be justified.

    By 2014 it is expected that the new Community Infrastructure Levy (CIL) will be in force, allowing for a more robust approach to the provision ofnew infrastructure necessary to mitigate the negative impact of development. This will largely replace the funding for transport received

    through section 106 contributions and form a significant proportion of the investment needed to achieve LIP objectives in future years.

    Future Planning Policy Frameworks which will Impact on Delivery of the LIP

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    2.6 Delivery Plan Risk Management

    The Council has set out a comprehensive system of prioritising transport schemes as part of the new Local Implementation Plan, based onfeedback from the residents panel on what they see as being the key transport priorities for the borough. From this a list of schemes has beendeveloped which the Authority believes will help towards achieving the objectives of this strategy over the next three years, as set out in theprogramme of investment. However it is clear that a number of risks exist which could impact on the implementation of the programme ofinvestment. The most obvious are summarised in Table 2-17.

    Progress towards implementing the Delivery Plan is reviewed monthly by officers. A simple red/yellow/green traffic light system will be appliedfrom June in the financial year onwards, to flag whether a scheme is likely to be completed or not. In the event a scheme is flagged as red by

    December of the financial year, funding is likely to be released and allocated against a number of back up schemes, as proposed by officersand approved by the Lead Member.

    Table 2-17: Hounslow LIP 2011/2013 Risk Matrix

    Scheme Type Risk Impact onProgramme

    Likelihood TotalRisk

    Mitigation Strategy

    All Reductions in funding effecting eithercapital costs for measures and/orrevenue support for council staff time tocoordinate programmes

    4 4 16 Re-scope schemes to account for reduced fundingsettlements and officer resources. Increased use ofconsultants, reducing total funding available forimplementation.

    Engineeringschemes

    Schemes not supported by residents 4 3 12 Re-design schemes to reflect consultation feedback.Improve communication of scheme benefit.Engage community earlier in the design process toensure buy-in.

    Engineeringschemes

    Schemes not approved by Committee 5 3 15 Re-design schemes to address Committeesconcerns.Improve communication of scheme benefit.Engage community earlier in the design process toensure buy-in.

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    Scheme Type Risk Impact onProgramme

    Likelihood TotalRisk

    Mitigation Strategy

    Engineeringschemes

    Difficulties in developing attractive andaccessible street scenes whilemaintaining parking levels

    3 4 12 Re-design schemes to reflect consultation feedback.Improve communication of scheme benefit andalternative transport modes available (particularly carclubs).Engage community earlier in the design process toensure buy-in.

    Engineeringschemes

    20mph zones not supported byMetropolitan Police unless self enforcing restriction on use of vertical deflections

    3 3 9 Explore use of alternative traffic calming measures(e.g. average speed cameras, chicanes, reducedsightlines, shared space etc). Work with Metropolitan

    Police to review requirement for schemes to be self-enforcing.

    Engineeringschemes

    Ensuring schemes pass road safetyaudits whilst working to remove streetclutter

    3 3 9 Ensure road safety auditors are aware of latestguidance and best practice on reducing street clutter.Operate a practical approach to implementingproposals of road safety audits.

    Engineeringschemes

    Severance caused by major road or raillinks prevents full continuous

    cycle/walking routes

    3 4 12 Explore opportunities to get additional funding formajor improvements to bridge infrastructure through

    Major Schemes programme.

    Introduce cyclist phasing in traffic lights where cycleroutes cross major roads, build bridges and tunnelsover railway lines, consider shared space solutions.

    Engineeringschemes

    Unacceptable impact onbiodiversity/habitat (greenwaysschemes)

    3 2 6 Modify schemes to reflect consultation feedback anddevelop mitigation mechanisms.Explore other route alignments.

    Engineeringschemes

    Parking demand restricts ability toreallocate to electric vehicles and carclubs

    3 3 9 Explore under-utilised or new spaces where possib