Local Food Systems – Local Food Systems – Idaho Farmers Idaho Farmers Markets Organize! Markets Organize! Diane Eggert Diane Eggert Executive Director Executive Director Farmers’ Market Federation of New York Farmers’ Market Federation of New York [email protected][email protected]
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Local Food Systems – Idaho Farmers Markets Organize! Diane Eggert Executive Director Farmers’ Market Federation of New York [email protected].
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Local Food Systems – Local Food Systems – Idaho Farmers Idaho Farmers
Markets Organize!Markets Organize!
Diane EggertDiane EggertExecutive DirectorExecutive Director
Farmers’ Market Federation of New York Farmers’ Market Federation of New York [email protected]@nyfarmersmarket.com
Workshop AgendaWorkshop AgendaFirst Session:First Session: Introductions Introductions Case Study: Farmers Market Federation of NYCase Study: Farmers Market Federation of NYSecond Session:Second Session: Visioning an Idaho Farmers Market AssociationVisioning an Idaho Farmers Market Association
SWOT analysis – Idaho specificSWOT analysis – Idaho specific
Third Session:Third Session: Steps to Build Idaho’s AssociationSteps to Build Idaho’s Association
ProcessProcess Sustainability Sustainability
Fourth Session:Fourth Session: Next StepsNext Steps
First Session:First Session:
•Farmers’ Market Federation of New Farmers’ Market Federation of New York StateYork State
•““a case study”a case study”
A Farmers Market A Farmers Market AssociationAssociation
Fulfilling Your Fulfilling Your Triple Bottom LineTriple Bottom Line
Farmers Market Federation of NY – Farmers Market Federation of NY – A Case StudyA Case Study
Creation of the Farmers Market Creation of the Farmers Market Federation of NYFederation of NY
Developed a board of directorsDeveloped a board of directors Structured a committee systemStructured a committee system Sought member inputSought member input Developed a strategic planDeveloped a strategic plan
Developed partnerships to:Developed partnerships to:
Create successful programsCreate successful programs Get our message outGet our message out Make our voice heardMake our voice heard
Who are our partners?Who are our partners?
State Dept of AgricultureState Dept of Agriculture Land Grant UniversityLand Grant University Cornell Cooperative Extension EducatorsCornell Cooperative Extension Educators State Health DeptState Health Dept State Agency operating food stamp programState Agency operating food stamp program Statewide grower organizationsStatewide grower organizations Consumer groupsConsumer groups National organizations – National organizations –
Farmers Market CoalitionFarmers Market Coalition
How do we benefit our state’s How do we benefit our state’s markets and their farmers?markets and their farmers?
Program Development Program Development
increase customer traffic at marketsincrease customer traffic at markets Increase sales for farmers Increase sales for farmers Promote increased consumption of local foodsPromote increased consumption of local foods Create top of mind awareness of farmers marketsCreate top of mind awareness of farmers markets
Creating Creating partnerships in the partnerships in the communitycommunity
Creates food access Creates food access for low income for low income consumersconsumers
Builds traffic for Builds traffic for farmers marketsfarmers markets
Increases revenue Increases revenue for market farmersfor market farmers
Services offered by a statewide Services offered by a statewide organization can benefit both markets organization can benefit both markets and farmers …and farmers …
Keeping farmers market issues at the forefront with Keeping farmers market issues at the forefront with local, state and federal policymakerslocal, state and federal policymakers
Strengthen current programs; ie FMNP, FMPPStrengthen current programs; ie FMNP, FMPP Promote state level programs – funding for a Promote state level programs – funding for a
Advancing the industry –Advancing the industry – Active member of the state Food Policy Active member of the state Food Policy
CouncilCouncil Member of the state agricultural marketing Member of the state agricultural marketing
program – Pride of NYprogram – Pride of NY Advisory committees for marketing programs Advisory committees for marketing programs
at land grant universityat land grant university Advisory committee for legislative Advisory committee for legislative
agricultural committeesagricultural committees
Continuous Member Input - Continuous Member Input - keeps the organization relevantkeeps the organization relevant
Round table discussions at conferences and Round table discussions at conferences and workshopsworkshops
Visioning sessionsVisioning sessions Member surveysMember surveys Member inclusion in committeesMember inclusion in committees
Keep the membership informed and involved.
A statewide Farmers Market A statewide Farmers Market Association can …Association can …
Bring markets together to share Bring markets together to share information and resourcesinformation and resources
Provide cost saving benefitsProvide cost saving benefits Provide services to promote markets, Provide services to promote markets,
increasing customer traffic and farmers increasing customer traffic and farmers sales and profitabilitysales and profitability
Advocate on behalf of farmers marketsAdvocate on behalf of farmers markets Educate and informEducate and inform
Helping markets fulfill their Helping markets fulfill their triple bottom line …triple bottom line …
Serving farmers with marketing Serving farmers with marketing opportunitiesopportunities
Serving consumers with access to fresh, Serving consumers with access to fresh, nutritious local foodsnutritious local foods
Serving host communities with programs Serving host communities with programs and services that make the market an and services that make the market an economic, social, and nutritional benefit economic, social, and nutritional benefit to the communityto the community
Second Session:Second Session:
• Visioning an Idaho Farmers’ Visioning an Idaho Farmers’
Market AssociationMarket Association
•S.W.O.T. Analysis – Idaho SpecificS.W.O.T. Analysis – Idaho Specific