Local Focal Bingley

Bingley - Keep it LocalThe Local Focal 32

Issue

WE SELL THE

WORLD...

SolarGrothe future in renewable energy

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Since April 2010 the government has announced the new “Feed-In-Tariffs” which means you will get a guaranteed payment of 41.3p per Kwh for any electric you produce from the solar panels guaranteed for the next 25 years whether you use it yourself or not! That’s right you can use all the electric yourself and still get paid to generate electric. What this means in the real world is if you in invest in the region of £7700 into a solar system for your home, this will buy a 1.4Kwp system that will produce approximately 1200 Kwh per year (based on a southerly facing roof). Times this by 41.3p and that gives you a yearly income tax free of £495.60 indexed linked, plus it will save you buying 1200kwh from an electric supplier, saving you another £168.00 (based on you buying at 14p per unit). Not only that, but in addition the utility company will assume you export 50% of your generation which will give you another £18 based on a export rate of 3p per unit!Total savings and payments per year is £681.60. Solar system is £7700/£681.60 which makes payback for the system in year 11, and you continue to earn another 14 years of £681.60 per year, which is £9542.40 tax free, rising over the years because its indexed linked.What are you waiting for?

For more information call Today

Tel: 01274 568 536www.solargro.co.uk

3Get your ideal suite - Wilsden Suite Centre Page 31

Welcome...

6 13 207

The Local Focal is a FREE monthly door-to-door publication.distributed in Apperley Bridge, Greengates, Idle, Thackley, Calverley, Baildon and Bingley with 10,000 readership per area per month. Advertising rates start from just £30 per month!

The Local Focal brings new customers each month to our restaurant!Cardaman

Cost effective advertising in my local target market is The Local Focal!OvenU

For further details about advertising in The Local Focal please call us on 01274 420091.

The Local Focal - They’re everywhere you want your business to be!

4 To advertise in The Local Focal call us on 01274 420091

Shipley Building Plastics Ltd are now well into their seventh year supplying local tradesmen and DIY

enthusiasts, and they are proud to announce that to enhance the fantastic service they provide, they now have

a superb new showroom and service area.

Through their friendly and knowledgeable approach, Shipley Building Plastics have built a solid reputation for

providing the very best in customer service and the keenest prices in the area. Their staff can assist any

customer with any requirement, and they pride themselves on specialising in the sale of bespoke Rehau upvc windows, doors, conservatories, fascias and soffits.

Their spokesman explained: “Our main priority at Shipley Building Plastics Ltd is giving our customers the keenest

prices and best service possible; from the time they place an order to taking delivery, we keep customers informed every step of the way. We believe that information is of

paramount importance in giving the customer that little bit extra - they know to within an hour as to when their order

will be delivered.

We are able to stick to this 99% of the time, the other 1% the customer is informed of what is happening at all times, especially as tradesmen don’t want to be hanging around

waiting for materials.”

Recently added products and services include Decorative Cladding which can be installed in about half the time

required for tiling, and does not need grouting, and the Fibre Glass Flat Roof System. This superb product can be supplied in kit form with everything needed to deal with

virtually every type of flat roof, and the product is guaranteed!

What a service!Why go anywhere else?

Windows • Doors • Conservatories

Armour Glaze can replace yoursteamed up glazing without the need for

new frames at a fraction of the cost

RepairsReplacement

InstallationVelux UnitsBump & Snap Resistant Locks

Bradford:01274 891356Guiseley:01943 846456

enjoy your 5 a day with a Riverford vegbox organic veg, meat, dairy + more fresh from our farmvegboxes around 20% cheaper than supermarkets

free delivery www.riverford.co.uk/homefarm01803 762059

January Half Price Sale - Printing.com Page 29

To advertise in The Local Focal call us on 01274 4200916

Cancer Support Bradford and Airedale’s new shirt sponsorship initiative in conjunction with The Bees (Bradford and Bingley Rugby Club) proved to be a landslide victory at its inaugural event on Saturday 11th December.

Despite the poor playing conditions The Bees pulled off

an outstanding performance and so did the charity with eight local companies pledging their support.

“By sponsoring The Bees’ shirts at our special Christmas Charity Rugby match, the companies involved not only benefi tted from fabulous exposure at the event itself but had the satisfaction of knowing that their marketing money was being put to very good use,” explained Hayley Collis, Cancer Support Bradford and Airedale’s Fundraiser. “We really are unique in the region in that we provide personal 1-2-1 face to face cancer support – no other charity in the area is able to do this. The special commemorative shirt designed specifi cally for this match featured all the sponsors’ logos and our own new redesigned charity logo. Each sponsor was given

a shirt to keep – once it’s been laundered of course!” The charity, based in Smith Lane, Bradford was previously referred to as Bradford Cancer Support but has recently revised its logo to incorporate mention of the wider Airedale district which it also supports. “We have always provided help to people in Airedale, but it seems to be our work in Bradford that is better known. By updating our image we hope to reassure people beyond the immediate Bradford area that there is support available for them too. This was our fi rst fundraising initiative to feature the new logo and we are so grateful to The Bees and the sponsors, it was a terrifi c match,” added Hayley. The big hearted local companies sponsoring the bespoke shirts include Damart, Sovereign Health Care, Melrose Textiles, Woodhead Plumbing, Lucid Events, 23 Club, Dalesman and Halder Bros.

Damart’s Marketing Director, John Bottomley said: “Damart is a big fan of the rugby club and the charity who both do excellent work supporting the local community in which Damart is based. We’re delighted to be supporting them by sponsoring a shirt for this very worthwhile campaign.” Other companies wishing to contribute should contact Hayley Collis on 07968 786 555 or email [email protected]

Shirty Success

7

Main Street, Bingley 01274 561 811 www.cardamonbingley.co.uk

Indian Restaurant & Takeaway

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HAPPY NEW YEAR!

KICKSTART YOUR BUSINESS IN 2011

Distribution Areas: Idle, Thackley, Bingley, Eldwick, Gilstead, Micklethwaite,

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11Get your ideal Kitchen - See Wickes Page 22

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13Distributors Needed - See Mad Publications Page 18

Victoria Road, Guiseley, Leeds, LS20 8DG

T: 01943 884 546

W: www.latinoceramics.co.uk

LATINOTILES OF GUISELEY

Fine Quality Tiles from the Continentfor that Mediterranean Look

Opposite Dalesman Coaches, Latino Tiles are frimly

established as the number one specialist store

in the area. Having built up a formidable reputation

for quality, price and service. We are a family business,

working and living in Guiseley. The company prides

itself on fi nding quality tiles that you are unlikely to see

elsewhere many being exclusive to Latino Tiles. We also

offer a huge range of mosaics, slate, limestone, and

marble to supplement our enormous range of tiles.

Italian porcelain fl oor tiles are a major part of the

displays in the showroom. As a local family we run the

business in an informal way, many of the customers

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YORKSHIRE BATHROOMS

285 / 291 LOWER WORTLEY ROAD, LEEDS LS12 4PZ Tel: 0113 231 0477 • Fax: 0113 231 1417 • Web: www.yorkshirebathrooms.co.uk

LAUFENVITRAJACUZZISMEDBO ACCESSORIESSANITANRAKGROHEKUDOS

MANHATTANAQUALISAMIRAROYCE MORGANCROSSWATERPEGLAR

BISQUE DESIGNER RADIATORSKARDEAN FLOORINGUTOPIA FURNITURE AMBIANCE BAIN FURNITURE

We’re betting your answer is yes and if we are correct then allow us to introduce you to possibly the best bathroom supplier in the area, providing the best customer service we have come across!

Yorkshire Bathroom Company in Lower Wortley, just a little further down the Leeds Ring Road from The Owlcotes Centre in Pudsey, is headed up by owner, Jonathan Norris, and his showroom manager, Adam Gregg. Together they are the perfect combination with outstanding technical skill and knowledge from Adam, who started with the company 12 years ago as a plumbers apprentice, Adam has grown with the business, and can find the solution to any bathroom challenge for their customers. Owner Jonathan has over 21 years experience in retail and ensures that every customer through the door receives a personal, one to one consultation and the highest level of specialist service and advice, so that each one achieves the bathroom of their dreams without blowing their budget! Jonathan and Adam know only too well how easy it can be to spend far more than you have budgeted for on a project such as a new bathroom, and are proud of their

total customer satisfaction rating, achieved through gaining a thorough understanding of what each person needs, wants and dreams of for their perfect bathroom. The showroom at Yorkshire Bathroom Company is impressive to say the least, be prepared to stay a while and browse. Whether you are looking for a bathroom on a shoestring for a rental property, a classic design replacement for your family home, the latest contemporary style for your modern house or apartment, or you want the next generation of bathroom, a wet room...it’s all here. There is even an in house wet room specialist, Pete Armitage, to make sure you don’t make any costly mistakes. However bathrooms are not complete without the correct flooring,

lighting, tiles and accessories, and yes you will find everything here to compliment and complete your design. There are over 40 displays to browse and a dedicated tile room to help you with the best combination of wall and floor tiles to compliment your chosen bathroom suite. Yorkshire Bathroom Company is a long established family run business, having been in business for the last 15 years, it is easy to see why they are bucking the current economic climate. They offer the best choice, outstanding customer service and can make your dream bathroom a reality without taking you over your budget, and with 80% of products on guaranteed next day delivery, there is absolutely no reason to go anywhere else. Let us know if we’re right!

THE PERFECT BATHROOM... DO YOU WANT IT?

YORKSHIRE BATHROOMS

285 / 291 LOWER WORTLEY ROAD, LEEDS LS12 4PZ Tel: 0113 231 0477 • Fax: 0113 231 1417 • Web: www.yorkshirebathrooms.co.uk

LAUFENVITRAJACUZZISMEDBO ACCESSORIESSANITANRAKGROHEKUDOS

MANHATTANAQUALISAMIRAROYCE MORGANCROSSWATERPEGLAR

BISQUE DESIGNER RADIATORSKARDEAN FLOORINGUTOPIA FURNITURE AMBIANCE BAIN FURNITURE

We’re betting your answer is yes and if we are correct then allow us to introduce you to possibly the best bathroom supplier in the area, providing the best customer service we have come across!

Yorkshire Bathroom Company in Lower Wortley, just a little further down the Leeds Ring Road from The Owlcotes Centre in Pudsey, is headed up by owner, Jonathan Norris, and his showroom manager, Adam Gregg. Together they are the perfect combination with outstanding technical skill and knowledge from Adam, who started with the company 12 years ago as a plumbers apprentice, Adam has grown with the business, and can find the solution to any bathroom challenge for their customers. Owner Jonathan has over 21 years experience in retail and ensures that every customer through the door receives a personal, one to one consultation and the highest level of specialist service and advice, so that each one achieves the bathroom of their dreams without blowing their budget! Jonathan and Adam know only too well how easy it can be to spend far more than you have budgeted for on a project such as a new bathroom, and are proud of their

total customer satisfaction rating, achieved through gaining a thorough understanding of what each person needs, wants and dreams of for their perfect bathroom. The showroom at Yorkshire Bathroom Company is impressive to say the least, be prepared to stay a while and browse. Whether you are looking for a bathroom on a shoestring for a rental property, a classic design replacement for your family home, the latest contemporary style for your modern house or apartment, or you want the next generation of bathroom, a wet room...it’s all here. There is even an in house wet room specialist, Pete Armitage, to make sure you don’t make any costly mistakes. However bathrooms are not complete without the correct flooring,

lighting, tiles and accessories, and yes you will find everything here to compliment and complete your design. There are over 40 displays to browse and a dedicated tile room to help you with the best combination of wall and floor tiles to compliment your chosen bathroom suite. Yorkshire Bathroom Company is a long established family run business, having been in business for the last 15 years, it is easy to see why they are bucking the current economic climate. They offer the best choice, outstanding customer service and can make your dream bathroom a reality without taking you over your budget, and with 80% of products on guaranteed next day delivery, there is absolutely no reason to go anywhere else. Let us know if we’re right!

THE PERFECT BATHROOM... DO YOU WANT IT?


BUYERS wanting to be settled into a prestigious new home in time for Christmas need look no further than

David Wilson’s Yorkshire West’s spectacular development Heritage View.

Heritage View is a superb development, situated in Baildon, offering home hunters a range of impressive house types in a desirable rural setting. North Cliff Woods are just a stones throw away offering an abundance of nature and wildlife whilst superb transport links are available to the nearby cities of Bradford and Leeds.

This wonderful development has received phenomenal interest from buyers keen to snap up a luxury home complete with some great money saving offers.

The star of the show is plot 47, the Cadeby. This spectacular four bedroom home is presented over three fl oors providing a ‘unique space to

live’. The many features include a two luxurious en-suite bathrooms and spacious kitchen dining area, perfect for a family get together. This fabulous property was priced at £321,995 and is now only £299,995 saving one lucky buyer a massive £22k.

Buyers looking to exchange their existing home for the Cadeby can take advantage of the housebuilders legendary Part Exchange deal. The process is simple, chose a new DWH home

and the sales team will arrange for independent professional valuations of the current property, then make an offer based on those.

Part Exchange is an ideal solution to aid the move from a house to a home. It means no hassle, no chain, no estate agents fees and no last minute price haggling.

Jacqui Passman, Sales Advisor at Heritage View said; “Heritage View is an exquisite development perfect for families looking for a luxurious home in a secure environment.”

“We are confi dent that that the Cadeby will be snapped up in time for Christmas, so interested buyers need to pay us a visit before it’s too late.”

For more information on Heritage View call the Sales Team on 0844 5566155 open Thursday to Monday from 10.30am to 5.30pm or visit www.dwh.co.uk

PRESTIGIOUS HOMES AT HERITAGE VIEW

WE NEED YOU!

To join our distribution teamGREAT RATES OF PAY

www.madpublications.co.ukCall: 01274 420091

Your ideal bathroom - Yorkshire Bathrooms Page 14 19

Women with Vision’s mission is to help more women succeed in business

Are you aWoman with Vision?

Wom

en w

ith V

isio

n Why Join?Great networking opportunities with like minded ladies in business Build up professional relationships resulting in business growth Reduce marketing costs with real business referrals Lock out your competitors Present on your business FREE business advertisement in Here & Now Magazine Member to member discounts and added value service

For more information Tel: 01274 420091

W ell, not quite these days, but feeding the birds still remains close to the hearts of animal lovers, especially as

the bitter chill of winter sets in. However, things have moved on a good deal since the days of Mary Poppins. Veterinary surgeon Iain Booth of VetUK explains that there is a lot more to it than a few breadcrumbs and toast crusts. Wild bird seeds, mixes, peanuts, mealworms, seeded fat balls along with robust weather and rodent resistant accessories provide a comprehensive selection of products available to help us to do our bit to help our feathered friends.Nutritionally wild birds have very specifi c needs all year round and it is important to offer foods that have been developed specially to ensure the health of the birds we feed. Not only that, but different blends are now available which will appeal to different species, so there is quite a range to choose from. Goldfi nches, for example, have a penchant for Niger seeds. Be patient and just as you think they’re not buying it, a fl ock will descend. Spotted Woodpeckers meanwhile are partial to peanuts. Squirrels like them too though, so it’s an idea to invest in a feeder designed to foil them.The British Trust for Ornithology and the Royal Society for the Protection on Birds both recommend wild birds are fed all year round. Naturally their requirements are greater in late

autumn and winter when natural resources are in shorter supply. High energy levels from feeds rich in oils, suet or fat are also needed during spring when birds are busy breeding and raising young. The time of day for feeding is signifi cant as birds lose energy maintaining body temperature overnight, so a good breakfast is essential to set them up for the day. Once you have established a feeding regime it is important not to disappoint them, as they will depend on you. Iain recommends establishing several feeding areas and moving them regularly to avoid bacterial build up. Predators need to be considered when selecting suitable feeding sites, so you need to ensure that you set table and feeder heights accordingly and make sure birds feeding on the ground have a good line of sight. Hygiene is also important, so it is advisable to feed little and often, replacing old or wet food to prevent build-up of bacteria or mould, particularly on table and ground feeding stations. These should be regularly cleaned with a safe disinfectant and you should always wash your hands after handling bird products. Feeding the birds is rewarding especially when new species are attracted to your garden and the specially formulated high quality feed mixtures encourage a variety of colour, song and habit in your garden visitors – they’re far more tempting than a bit of burnt toast now and then.

Tuppence a bag?


Women with Vision’s mission is to help more women succeed in business

Are you aWoman with Vision?

Wom

en w

ith V

isio

n Why Join?Great networking opportunities with like minded ladies in business Build up professional relationships resulting in business growth Reduce marketing costs with real business referrals Lock out your competitors Present on your business FREE business advertisement in Here & Now Magazine Member to member discounts and added value service

For more information Tel: 01274 420091

Wickes

Tel: Web:

Enterprise 5265 Bradford RoadIdle BD10 8EG

01274 617028wickes.co.uk

Massive range of products for Bathrooms, Building and Sheet materials, Decorating and Interiors, Doors and Hardware, Electrical, Gardens, Heating and Plumbing, Kitchens, Tiling and Flooring, Tools and Fixings!

A delivery service to be proud of! Next day delivery on large and bulky items.Your local stockist for all your DIY and decorating needs.

Kitchens• Bathrooms• Installation• Free Design Service•

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Monday - Saturday 7am to 8pmSunday 10am to 4pm

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Tel: 01535 667764 Web: www.luxorhomefurniture.co.uk

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January Half Price Sale - See Printing.com Page 12 23

Wickes

Tel: Web:

Enterprise 5265 Bradford RoadIdle BD10 8EG

01274 617028wickes.co.uk

Massive range of products for Bathrooms, Building and Sheet materials, Decorating and Interiors, Doors and Hardware, Electrical, Gardens, Heating and Plumbing, Kitchens, Tiling and Flooring, Tools and Fixings!

A delivery service to be proud of! Next day delivery on large and bulky items.Your local stockist for all your DIY and decorating needs.

Kitchens• Bathrooms• Installation• Free Design Service•

Wickes

Opening Hours

Monday - Saturday 7am to 8pmSunday 10am to 4pm


Kick Start Your Business in 2011

by Angela Riches, Editor

Here at MAD Publications Ltd we offer every marketing service you could possibly need to launch a new

venture or give an existing business that much needed kick start in the New Year.Through our publications, Here & Now and The Local Focal, we will put your business directly into the homes of your local target market from as little as £30 plus VAT per month!

We know through experience how powerful this way of showcasing your business can be as the whole reason we started doing what we do was to raise awareness of a new business venture Dave, my husband,

took a chance on fi ve years ago. We realised that if we produced and distributed a targeted, local publication advertising his and other businesses in the area, there was a much better chance of kick starting interest from local residents who were probably buying products and services from outside of their immediate district. By delivering the fi nished publication ourselves, we knew exactly where and when it was being delivered, and as our own new business was included we could very easily monitor the response rate and success of such a publication, and to our delight it was amazing.

We started very locally with Here & Now for Idle, Thackley, Apperley Bridge and Greengates; word soon spread and our distribution quickly grew to include Calverley, Rawdon, Yeadon, Guiseley and Baildon, with additional distribution through Sainsbury’s stores in Greengates and Otley, plus Nuffi eld Health Clubs, Marriott Hollins Hall Hotel & Country Club and The Yorkshire Clinic.Dave Riches

www.madpublications.co.uk


25Hate Cleaning the Oven - See OvenU Page 11

www.madpublications.co.uk


Realising how time consuming this was becoming, we needed to make a decision on whether or not to make this a full time business, so I took a huge leap of faith and resigned from a secure, well paid job to concentrate on launching a new edition of Here & Now for the Aire Valley. This gave us two editions of the magazine being produced and distributed alternate months with the Aire Valley distribution being: Baildon, Bingley, Eldwick, Gilstead, East Morton, Keighley, Steeton, Silsden and Crosshills, plus Sainsbury’s in Keighley and the same other distribution centres as for the Leeds/Bradford edition.A Leafl et Distribution service and The Local Focal soon followed, with editions for Bingley, Baildon, Apperley Bridge and Greengates, Idle and Thackley and a Calverley edition.

We were both now working in the business full time with David Dunne our full time designer, and realised last year that if we offered a design and print service we would then be able to provide a seamless, one stop centre for all the marketing needs of

local businesses. At this point we became the local Printing.com which enables us to offer savings on print costs of up to 76%!

Things have changed enormously in the last fi ve years, times are much tougher for everyone and the fi rst cut back most businesses will make is on their marketing and advertising – WRONG!When cash is tight you just need to be more selective about what opportunities you choose, increasing your marketing in a recession puts you in a much stronger position after it has passed, plus those who continue to spend gain market share from competitors during tough periods.

This is where we can help any business in whichever marketing activity they choose - advertising, leafl et design, print and distribution, newsletters, scratch card promotions and marketing material makeovers, in fact whatever is required to help you succeed and stand out from your competitors.R = Recovery – NOT Recession!

To see everything we do, fi nd out more about us and read any of our publications online - www.madpublications.co.ukMAD Publications and Printing.com Offer No False Promises Just Good Business.David Dunne

Valentine’s Day started in the time of the Roman Empire, in tribute to the Goddess Juno. The following day was the Feast of Lupercalia, where

sacrifices and rituals took place in honour of a heathen god. While sacrifices seem rather terrifying, feasts always sound good to us, and a humble root vegetable may well be your secret to success this February 14th.

Forget imported, out of season asparagus, beetroot is the ultimate Valentine’s Day vegetable. Since Roman times, beetroot juice has been considered an aphrodisiac and its vibrant bright pink colour is stunningly romantic. Jane’s Beetroot Soup is a great Valentine’s Day dish, light and full of flavour, with a striking swirl of sour cream and chives. Beetroot is also incredibly versatile, so

for something sweet, impress your date

box schemesthink pink this Valentine’s Day with Riverford chef Jane Baxter’s recipes

beetroot (or carrot) cake by Jane Baxter

Instructions:Preheat the oven to 165°C. Grease and line a 25cm loose-based cake tin. Mix together the flour, baking powder and sugar in a large bowl. Add the sultanas and grated beetroot. Beat

the oil and eggs together, then add to the bowl. Combine with either a wooden spoon or electric mixer. Spoon the mixture into the prepared tin and bake for 1-1¼ hours. Insert a metal skewer into the cake; if it comes out clean, then the cake is cooked. Cool on a wire rack. As an alternative, substitute beetroot for carrots to make a carrot cake – it works

just as well.

Makes 1 large cake

250g self-raising flour, sieved2 tsp baking powder150g soft brown sugar100g sultanas200g beetroot, peeled and grated (2-3 medium sized beetroots)150ml vegetable or sunflower oil2 medium sized eggs, beaten

crushed carrots with pine nuts and goats cheeseby Jane Baxter

Instructions:Preheat the oven to 200°C. Scrub the carrots, cut in half lengthways and roast in oil until they are slightly brown and caramelised. Mash the roasted carrots with a fork, masher or your hands. Mix with the ground cumin. Spread the carrot on a plate and sprinkle with pine nuts, goats cheese and mint. Drizzle with good extra virgin olive oil. Serve with toasted pitta bread.

Serves 4

2 tbsp olive oil1 onion, chopped1 potato, diced1 inch piece ginger, grated or finely chopped2 oranges, zest of one, juice of both3 medium beetroots, steamed until tender and diced2 pints watersalt and peppersour cream & chopped chives, to serve

Serves 4

1 bunch carrots (approx. 750g)4 tbsp olive oil2 tsp cumin seeds, lightly toasted and ground2 tsp pine nuts, lightly toasted75g goats cheese, crumbled1 tbsp mint, choppedgood extra virgin olive oil

with Beetroot Cake.To really get into the spirit, make your

soup or cake using a Valentine’s wooden spoon. In Wales, wooden love spoons were given as gifts on February 14th, carved with hearts, keys and keyholes. Giving a carved spoon to your loved one symbolised the unlocking of your heart.

Fancy a glimpse into your future? According to an old wives’ tale, try twisting the stem of an apple whilst reciting the names of people you might

marry. You will marry the person whose name you’re calling

when the stem falls off. Then, cut the apple in half and count the pips. This is, so they say, the number of

children you’ll have.Whoever you’re planning to

surprise this year, Jane’s recipes are sure to make an impact. Look out

for the Riverford Cookbook hitting the shops this spring.

what you might find in your vegbox this monthpotatoes, carrots, onions, parsnips, purple sprouting broccoli, beetroot, celeriac, leeks, cauliflower, jerusalem artichokes, cabbage, kale

beetroot soupby Jane Baxter

Instructions:Fry the onion in the oil until soft (do not brown). Add the potato and ginger and fry for 3 mins. Add all the remaining ingredients except the seasoning. Bring to the boil and simmer for 20 mins. Blend until smooth. Season to taste and serve decorated with a swirl of sour cream and chopped chives.

Guy Watson began farming at Riverford in Devon over 20 years ago. He was an organic vegbox pioneer, giving customers the freshest possible seasonal fruit and veg at a fair price to customers and growers. Many of our customers are as passionate about the business as he is; no-one wanted the business to be large-scale. Guy teamed up with ‘sister’ farms who shared his passion and wanted to re-build the connection between grower and consumer.

River Nene was the first sister farm in 2005. From Sacrewell Lodge Farm near Peterborough, we deliver to homes throughout the east of England. River Swale followed in 2007, from Home Farm in North Yorkshire. River Swale supplies veg boxes across Yorkshire and the North East. Riverford at Norton has since opened, delivering organic veg to homes around the Hampshire area.

Working as a family of farms means we can maintain our commitment to low food miles, local employment and the support of local farmers and keep a close link between grower and consumer. .For more recipes and to join our box scheme visit: www.riverford.co.uk, www.rivernene.co.uk and www.riverswale.co.uk.

about the box scheme


Valentine’s Day started in the time of the Roman Empire, in tribute to the Goddess Juno. The following day was the Feast of Lupercalia, where

sacrifices and rituals took place in honour of a heathen god. While sacrifices seem rather terrifying, feasts always sound good to us, and a humble root vegetable may well be your secret to success this February 14th.

Forget imported, out of season asparagus, beetroot is the ultimate Valentine’s Day vegetable. Since Roman times, beetroot juice has been considered an aphrodisiac and its vibrant bright pink colour is stunningly romantic. Jane’s Beetroot Soup is a great Valentine’s Day dish, light and full of flavour, with a striking swirl of sour cream and chives. Beetroot is also incredibly versatile, so

for something sweet, impress your date

box schemesthink pink this Valentine’s Day with Riverford chef Jane Baxter’s recipes

beetroot (or carrot) cake by Jane Baxter

Instructions:Preheat the oven to 165°C. Grease and line a 25cm loose-based cake tin. Mix together the flour, baking powder and sugar in a large bowl. Add the sultanas and grated beetroot. Beat

the oil and eggs together, then add to the bowl. Combine with either a wooden spoon or electric mixer. Spoon the mixture into the prepared tin and bake for 1-1¼ hours. Insert a metal skewer into the cake; if it comes out clean, then the cake is cooked. Cool on a wire rack. As an alternative, substitute beetroot for carrots to make a carrot cake – it works

just as well.

Makes 1 large cake

250g self-raising flour, sieved2 tsp baking powder150g soft brown sugar100g sultanas200g beetroot, peeled and grated (2-3 medium sized beetroots)150ml vegetable or sunflower oil2 medium sized eggs, beaten

crushed carrots with pine nuts and goats cheeseby Jane Baxter

Instructions:Preheat the oven to 200°C. Scrub the carrots, cut in half lengthways and roast in oil until they are slightly brown and caramelised. Mash the roasted carrots with a fork, masher or your hands. Mix with the ground cumin. Spread the carrot on a plate and sprinkle with pine nuts, goats cheese and mint. Drizzle with good extra virgin olive oil. Serve with toasted pitta bread.

Serves 4

2 tbsp olive oil1 onion, chopped1 potato, diced1 inch piece ginger, grated or finely chopped2 oranges, zest of one, juice of both3 medium beetroots, steamed until tender and diced2 pints watersalt and peppersour cream & chopped chives, to serve

Serves 4

1 bunch carrots (approx. 750g)4 tbsp olive oil2 tsp cumin seeds, lightly toasted and ground2 tsp pine nuts, lightly toasted75g goats cheese, crumbled1 tbsp mint, choppedgood extra virgin olive oil

with Beetroot Cake.To really get into the spirit, make your

soup or cake using a Valentine’s wooden spoon. In Wales, wooden love spoons were given as gifts on February 14th, carved with hearts, keys and keyholes. Giving a carved spoon to your loved one symbolised the unlocking of your heart.

Fancy a glimpse into your future? According to an old wives’ tale, try twisting the stem of an apple whilst reciting the names of people you might

marry. You will marry the person whose name you’re calling

when the stem falls off. Then, cut the apple in half and count the pips. This is, so they say, the number of

children you’ll have.Whoever you’re planning to

surprise this year, Jane’s recipes are sure to make an impact. Look out

for the Riverford Cookbook hitting the shops this spring.

what you might find in your vegbox this monthpotatoes, carrots, onions, parsnips, purple sprouting broccoli, beetroot, celeriac, leeks, cauliflower, jerusalem artichokes, cabbage, kale

beetroot soupby Jane Baxter

Instructions:Fry the onion in the oil until soft (do not brown). Add the potato and ginger and fry for 3 mins. Add all the remaining ingredients except the seasoning. Bring to the boil and simmer for 20 mins. Blend until smooth. Season to taste and serve decorated with a swirl of sour cream and chopped chives.

Guy Watson began farming at Riverford in Devon over 20 years ago. He was an organic vegbox pioneer, giving customers the freshest possible seasonal fruit and veg at a fair price to customers and growers. Many of our customers are as passionate about the business as he is; no-one wanted the business to be large-scale. Guy teamed up with ‘sister’ farms who shared his passion and wanted to re-build the connection between grower and consumer.

River Nene was the first sister farm in 2005. From Sacrewell Lodge Farm near Peterborough, we deliver to homes throughout the east of England. River Swale followed in 2007, from Home Farm in North Yorkshire. River Swale supplies veg boxes across Yorkshire and the North East. Riverford at Norton has since opened, delivering organic veg to homes around the Hampshire area.

Working as a family of farms means we can maintain our commitment to low food miles, local employment and the support of local farmers and keep a close link between grower and consumer. .For more recipes and to join our box scheme visit: www.riverford.co.uk, www.rivernene.co.uk and www.riverswale.co.uk.

about the box scheme

27Fed up with Misted Windows - Armour Glaze Page 5

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Business Profiles or Advertorials: A high impact way to increase the awareness of your business or services in the community. This approach is proven to be very effective.

Leaflet Distribution is available priced at £25 per thousand inserted in each booklet and distributed into each household. Imagine all the shoe leather that will save you!

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