Local Development Investment

Local Development Investment

Dear Citizens, You are aware of the extent of the attention we accord to

the development of human resources in order to provide our young sons and daughters with wider and better

opportunities of education, training and employment. This is almost a fixed item in each of our speeches addressed through you to all the people of Oman.

There can be no doubt that the human being is the basic component and the cornerstone of any viable civilisation.

We therefore, once again reaffirm the importance of this element in the development and modernisation

of society.

His Majesty Sultan Qaboos bin Said

Oman Tourism Development Company

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At Omran we strongly believe that local development is the back bone for the sustainable growth of any country’s economy worldwide. As the tourism development arm of the government, we develop, manage and invest in some

of the largest and most diverse tourism projects across the length and breadth of the country. With each of these

projects we develop or assets we manage, we invest a great deal of time and effort in the development and support of

the local communities and companies in which we operate. In doing so we are not only investing and transferring our

knowledge, but also shaping the future of the nation on its path towards prosperity and sustainability. The skill and

experience they gain will help improve the quality of services and skilled workforce available within the local

market, strengthening it and ensuring its growth.

Together with our partners, we will ensure the continued development of the local communities and businesses

whilst at the same time advance our goals as a responsible and inclusive company”

Wael Al LawatiCEO of Omran

We are the leading tourism-related investment, development, and asset management company in Oman. It is our strategic goal to be a key player in the development of Oman’s local market. It is our National Identity.


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It is more than just buzz words. LDI is who we are.Local Development Investment is beyond the short-term goal of immediate returns such as buying locally and training Omanis. LDI means investing in the strategic vision of Omran and growing with Oman, by ensuring a stronger local supply chain, working with local skills and talent, and consequently improving the quality of our end product.

What do we mean by Local Development Investment?

Omanisation

SMEBuy local

CSR

ICV

Localcontent


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Omran has supported more than150SMEs since 2013

“Omran is a great company to work with. Their staff are very helpful, supportive and dedicated towards developing

local talent and working with Omani SMEs such as ours. Every task and interaction was handled professionally by each and every one of their team. The work we produced was highly appreciated and will no doubt open doors to

other opportunities. But more importantly, this experience has helped us augment our services and broaden our reach

to clients.”

Ghaleb BusafiBusafi Design

Internationally recognised CSR programmes conducted in six governates across the Sultanate.

92% of Omran employees received training last year at an average cost of OMR 1,146 per person

72%Omanisation


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Last years contribution from key projects that will benefit businesses

OMR 36.296mnMillenium Resort Mussanah

OMR 2mnAtana Musandam

OMR 5.8mnCrowne Plaza Duqm Hotel

OMR 1.2mnCity Hotel Duqm

OMR 114.774mnOman Convention & Exhibition Centre

OMR 3.5mnAlila Jabal Akhdar

How do we make that happen?the LDI framework

Developing local skills managerial, and specialist areas

Omani talent

Improving the local market to implement LDI

(no compromise on quality)

Become a centre of excellence

quality end products (specifications) in our field

“We are mindful to invest in the best without compromising on quality.

We look at Local Development as a strategic investment. Even if it comes

with a slight increase in immediate cost, it will pay dividends in the long

run by improving the overall level of skills and services available in the local market and build a legacy for future generations of Omanis to

benefit from.”Lamia Al Ansi

Director of Procurement


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The three values above govern our operations in Oman. They represent our aim to develop the country based on industry-leading quality, mutual respect and sustainable strategies. As part of our local development policy we have three areas of focus that are closely aligned with our business communities in which we operate, contractors and organisations whom we award work to, and the assets and facilities we manage.

Summary of our Local Development Policy (LDP) March 2012

With our contractors we...

in our industry

In our communities we...

Our Assets and Facilities Management ensure we...

and services

the local community

Know How

Respect

Beyond


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We practice what we preach

58% of all consultancy contracts

Awarded to local companies since 2009

97% of all construction contracts

86% of all contracts

58%

97%

86%

100 bz

0 bz

200 bz

300 bz

400 bz

500 bz

600 bz

700 bz

800 bz

900 bz

OMR 1

844 Baisas of every Omani Rial spent by Omran has been spent locally

844 bz


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+ companies were contracted from Jabal Akhdar

being used and sold in the spa and gift shop

direct support to local businesses

CASE STUDIESAlila Jabal Akhdar Located 2,000 metres above sea level in the western Hajar mountain range, the five-star Alila Jabal Akhdar is an exemplary addition to the high-end tourist destinations in the GCC and a catalyst for further development in this part of the Sultanate.

85%of the OMR 14.56 million construction contract awarded by Alila Jabal Akhdar to local contractor, Dawood Contracting

plus of the spend during construction was on products and services from local companies


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“In the interest of local industry development we will take risks and they do pay off.”Ali Al RasbiOmran Chief Operating Officer

Dawood Contracting had successfully completed manyconstruction projects, however Alila Jabal Akhdar was theirfirst foray into the hospitality sector. With their past track record and firm commitment, Omran appointed them as the main contractor for the construction of this project.

The remote location, weather and special construction methods required proved to be major challenges, but the

‘can do’ attitude of everyone involved ensured that the milestones were met successfully and the project was

completed and handed over on time.

Ammar Al KharusiSenior Development Manager

“Working with Omran has been a wonderful experience. The fact that it was our first contract in the hospitality

sector drove us to expand our technical knowledge and capacity. It has also increased our confidence to pursue other similar projects in the future and heightened our

corporate image within the construction industry.”

Dawood Al FutaisiCEO Dawood Contracting


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Atana Hotels

Atana Hotels is a first of its kind Omani hospitality brand that blends age-old local traditions with contemporary culture and has made its mark with the launch of two successful properties in Oman’s most northern region, Musandam. As an Omani 4-star hotel and resort operator, Atana enables guests to explore a genuine Omani hospitality experience that has been designed and executed to extraordinary quality standards.

1215%6100%

million OMR was awarded by Omran to local contractor.

of the total contract value was delivered by local subcontractors in Musandam.

local companies were instrumental in the design of the project.

of the brand creation was conducted by Omani SMEs and local talent.+ Association Khasab

Buy from SMEs

Showcase Omani Talent

Celebrate the many shades

of Oman


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Choosing the right partnersFareeda Design is an architectural and interiors design consultancy firm established in 1994. It has successfully gained a strong reputation for meeting demanding time and budget constraints whilst surpassing client expectations.

Fareeda Design was appointed for Omran’s Atana Musandam project. The firm worked in line with Omran’s vision to create a LEED certified three star hotel for Khasab that would cater for the growing demand in the region. They ensured that the building’s interior combines the beauty of traditional Omani architecture with modern practicality. Fareeda Design was also appointed to redesign the lobby of Atana Khasab in 2014.

The majority of the materials were sourced locally and wherever possible renewable materials were selected. The artefacts and handicrafts selected for the projectwere traditional local Omani products while most of the furniture was custom-designed and locally manufactured.

“Being a local Omani interior design consultancy we are proud to have played our part in the realisation of this project with Omran and are delighted it received

the recognition it thoroughly deserves. Atana Musandam was our first LEED certified project. Completing such

a prestigious and creative job has given us an enormous boost.

Working with Omran has helped us strengthen our reputation in the hospitality sector. It has significantly

advanced our thinking about the importance of stakeholder engagement in regards to environmental

and social performance.”

Fareeda Al BattashiCEO Fareeda Design


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The path we have chosen comes withchallenges

Not compromising on our minimum standards

Omani talent delivering skilled jobs

Commitment and consistency

Cost, regulation and a challenging business environment

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and with challenges come opportunities

Investing in the future of our industry by

diversifying the market

Omran will have a direct and indirect

impact on every household in Oman

Developing unique skill sets that can be

exported in the future

Developing companies and people that can compete at

international levels


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Omran’s upcoming projects that will provide various opportunities to Oman’s SMEs in the areas of operations, services, retail,transport and F&B.Convention centre

Hospitality

Facility Management

Facility Management

Event Management

Event Management

Printing & stationers

Tourism/sightseeing

Retail shops

IT rental

Taxi /Limo services

Taxi /Limo services

Maintenance & operations


Marketing firm

Entertainment services

Stand design

Retail shops

F&B

F&B

Travel agent

Car rental

Security

Security

IT services

Adventure centres

Equipment rental (A/V)

Convenience services

Catering services

Food supply companies

Postage/Courier

Travel agent

Business park

Shopping mall

Facility Management

Facility Management

Retail shops




Car rental

Retail shops

Taxi /Limo services

Taxi /Limo services



Legal firm

Marketing firm

Fitness centre

Shop design

F&B

F&B

Travel agent

Travel agent

Security

Security

IT services

IT services


Shop fit-out

Catering services

Clinics

Postage/Courier

Logistic services

Highest potential Lowest potential


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As Omran grows with Oman, we aim to work hand in hand with our partners, ensuring an ongoing commitment to investing in local development.

Bahla Fort 13th century - a UNESCO World Heritage SitePhotography courtesy of Ahmed Al-Shukaili

Our historic monuments inspire our vision of achieving a worldclass project that has been delivered, from concept to operation, by 100% Omani talent in the near future.

omran.omKNOW HOW, RESPECT & BEYOND