Local business acting together to improve places with speakers including Mike Doran Communication Manager Liverpool City Central BID.

Local business acting together to improve places with speakers including

Mike DoranCommunication ManagerLiverpool City Central BID

City Central Business Improvement District (BID)

•61 streets across 49 acres•Approx. 640 businesses •5 shopping centres•20,000 workers•Half a million visitors a week•UK’s busiest underground station outside of London

City Central levy 1.2% = £1.3m p/a turnover.

5 year programme to 2018 focusing on 4 core areas including environment.

Welcome to Liverpool

Welcome to Liverpool

A clean city centreWhat are the challenges?

Cultural & Visitor Economy

Liverpool’s visitor economy attracts 10m visitors a year, generates £2.8bn, sustains 40,000 jobs.

Global brands.

Events, Animation & Use of Public Open Spaces • Annual events

• Commercial Hire of Public Spaces

• Blue chip companies

• Large Scale events

• Identifying additional sites to increase Footfall

Christmas LightsAdvent Calendar

Taste of Spain

Night Time Economy

• Britain’s best Nightlife destination. (TripAdvisor)

• UK’s friendliest city. (Conde Nast Traveller)

• Best UK city.(Group Leisure) 150,000 revellers every weekend

Partnerships with key agencies Academy OneArts Council EnglandATCMChamber of CommerceEngage LiverpoolEnterprise LiverpoolExperiential Agencies Keep Britain TidyLARCLiverpool City Council Liverpool ONELiverpool VisionMerseyside Fire BrigadeMerseyside PoliceMerseytravelMerseyrailOpen CulturePFRARopewalks

• 24% of adults smoke compared to 20% nationally

• one fifth of 15-year olds smoke

• 20% of city centre bins with no ash trays

• Liverpool city council announced £150m of cuts over next three years

• On top of £173m since 2010

• New 7 years cleansing contract cut by 25%

• Alleygating team scrapped

Stat attack – In Liverpool…

• Personal Ashtrays – 15,000 distributed with support of major supermarkets

• Awareness raising campaigns

• And next up….bins designed by students

No butts

Fly away…

• Liverpool - Port city• Feeding Pigeons and Seagulls• 2 pronged solution• Hawk patrols• Nest clearing with support of businesses

It’s all about partnerships...

… and it’s a long and winding road!

Mike DoranCommunications ManagerLiverpool City Central BID

[email protected]