- 1.My Firm- Internet Marketing Services -
www.eInternetMarketingServices.org Internet Marketer
Contract/Consultant for Prudential and MetLife Senior Marketing
Consultant for MetLife Intelligence Officer, USAF, Ret. MISSION: To
Help Small Businesses Grow Their Business!
2. THE LAST FRONTIER LOCAL and MOBILE SEARCH How to Maximize the
Search Engines to Gain a Competitive Advantage 3. Before the
Internet: Staying connected meant advertising with: Phone
Directories Newspaper TV Direct Mail Telemarketing Print Ads Word
of Mouth 4. Times are rapidly changing Phone Directory Newspapers
TV Telemarketing Direct Mail Print Ads E-Mail 4 Traditional
advertising mediums are loosing their effectiveness! Where is
yours? Declining Rapidly DVR/TiVo Do Not Call List 1%-2% Yield
Rising Costs Spam Software 5. Todays Business Owners are Faced with
an Enormous Problem Why? Search results are dominated by
largecorporations and major chains Lack of knowledge to develop a
web campaign Belief they cant compete on an economical basis
Inability to make transition from traditional advertising to new
medium Staffing expense 6. Internet Search - ANew Opportunity - 71%
of all American adults use the Internet. 91% of all Internet users
use a search engine to find information. Over 50% of all purchases
are preceded by an Internet search 30 percent of all search queries
contain a city, state or zip code. There are2.6 billion local
searchesa month 7. The statistics are astonishing1 Trillion Number
of web pages in the world150 Percentage of small business withouta
website78 Percentage of households with two or more computers282
Percentage of local searches that result in offline action30
Without a web presence, you have 0% chance in connecting with local
consumersperforming online searches 7 1 Google July 25,2008 2 2007
Market Report by Jupiter3 Study by Comscore Networks (Click Z
August 2nd, 2007) 8. Having a Website is Not Enough How do people
find it? How do you drive trafficto a website? Are you satisfied
with yourcurrent web presence?8 Search optimization companies are
far too expensive for most local businesses! 9. The Major Search
Engines As Of:August 2010 71 % of Market 14.5 % of Market 10% of
Market 10. Sponsored vs Organic Search These are National
Companies!You are Local! 11. Standing Out! What Can You Do? 12.
Listen to Your Consumers! 79% of U.S. respondents said they used
the internet to find local businesses in the past year. 71% of
online consumers consulted local business reviews at least
occasionally, with 22% saying they do so regularly. 55% of U.S.
consumers say they trust a local business more after reading
positive online reviews. 67% say they value online reviews as much
as word-of-mouth recommendations. Source:Bright Local Survey, Fall
2010 13. - Google Places, Yahoo & Bing Local Listings - October
2010: Google Launched Place Search Now with one click users can
convert a general search into an exclusively local search Google
knows where consumers are searching from Automatically switches to
Google Places when they feel you are looking for something local
Less than 3 percent of businesses have claimed their local listing
Google Place pages are optimized for mobile search 14. 14
Geo-targeted Campaign PlacementOn Google Places Registered
Businesses Unregistered Business 15. Elements of Google Place
ListingBusiness Name Website URL/Domain Business Phone Number
Business Category Business Description Business Logo and Pictures
Business Video Hours of Operation Methods of Payment Products
Coupons Announcements/Comments from Business Owner Reviews
Citations 16. Consumers are Talking about and Reviewing YOU! SOCIAL
MEDIA ONLINE BUSINESS DIRECTORIES You Can Manage What People are
Saying 17. Why Mobile? There are 5 billion plus cell phone user vs.
only 1.8 billion Internet users (almost 3x in market size.) Of
these users, 51 Million use smart phones. The mobile web is growing
eight times faster than the equivalent desktop web of 10 years ago.
Mobile smart phone are equipped with the Google Places app!!! Text
open up rates are 95%There is a fundamental shift in how people are
communicating! 18. Not to mention 73% of new mobile phone buyers
report that text messaging is the most important feature on their
phone The typical mobile phone user now sends more text messages
than mobile phone calls Gen Y and Z consider e-mail passe.In fact,
some universities have stopped distributing e-mail accounts. You
can buy traffic for $.02 a click! 19. The Facts! 20. 21 Provide
access to potentialcustomers through Google andYahoo maps 21.
Provide access to potential customers through Review Sites 22.
Review Process 23. Our Services Set up local listings Ensure all
elements are there Get you on top and keep you there Develop a
review campaign Manage your listing on business directories
Mobilize your business www.einternetmarketingservices.org Other
Search Engine Optimized BusinessWebsitesSocial Media Marketing
Performance Based LocalLead Generation Rick Samara, President
301-752-5909