LO Norway Identity Manuel

8/9/2019 LO Norway Identity Manuel

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NORSK AIR

Corporate Identity Manuel


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2 Table of Contents

Company Identity.............................................................3 Our Company 4

Color Usage 5

Typography 6

Inspiration 7

Process 8

Specications 9

Stationery.............................................................................10

Business Card 11Leerhead 12

Envelope 13

Advertisement....................................................................14

Magazine Ads 15-16Online Banner Ad 17

Webcon 18

Website 19

Airplane 20

TABLE OF CONTENTS


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Company Identity 3

Company Identity Our Company

Color Usage

Typography

Inspiration

Process

Specications


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4 Company Identity

NORSK AIR is the national airline o Norway andis known to be one o the best airline coupanies in

the world. Workers are rarely laid of nor do theyquit, they additionally receive many benets and ahealthy salary. Everyone enjoys the work days dueto the relaxed, comortable environment. However,this act only encourages people to work harder tostay in the company. To capture the idea o joy, yetserious, the logo would have a playul efect whilebeing designed in a concise way.

NORSK AIR

OUR COMPANY: NORSK AIR


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Company Identity 5

PANTONE R 33 C 100%PMS G 64 M 90%661 PC B 154 Y 0%

K 0%

PANTONE R 190 C 15%PMS G 30 M 100%187 PC B 45 Y 90%

K 10%

PANTONE R 109 C 0%PMS G 110 M 0%

431 PC B 113 Y 0%K 70%

COLOR USAGE

e colors used or the NORSKAIR logo are ordinary yet efective.

Using the the two colors, blue andred, and the grey shade gives thelogo a more serious efect whilestill incorporating color. I the colorswere too bright, then people willnot take the airline seriously and willbe araid to ride onboard.


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6 Company Identity

Primary: Hypatia Sans Pro

Light abcdefgh ijklm nopqrstuv wx yz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Regular abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Semibold abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Secondary: Adobe Garamond Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Semibold abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

Tertiary: Aldo

Semibold abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

e onts used or the NORSKAIR logo vary rom weight, shape,and height.. e primary ont wasHypatia Sans Pro, which was used

or the logo type and type used inthis identity manuel. e secondaryont was Adobe Garamound, whichwas used in the ads and in placeswhere simple type was needed. etertiary ont was Aldo. is ont wasonly used in the website because Ielt the type was digitalized lookingand perect or the internet.

TYPOGRAPHY


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Company Identity 7

INSPIRATION

e other image is o the Norwegian ag.e colors o the ag: blue, red, and white,were incorporated into the logo as the maincolors. Also, the blue sword resembles the

cross in the ag.

ese images are some o the ideas thatinspired the NORSK AIR logo. Norway isknown to have a ascination with trolls thathave been included in airy tales and stories

told or centuries. ese trolls were knownto live under bridges and rightened peopledue to their nature and their physique.However, having troll sculptures places allaround Norway adds a playul and morepostive connatation to the trolls.

e last image is a statue o a NorwegianViking. Vikings were native to the Norwe-gian region. Since this act is true, I added aviking element into the logo by having the

troll wear a viking helmut.


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8 Company Identity

> > >

e logo or NORSK AIR was reworked multipletimes until the nal product was established. Asshown above, the original logo included manymore details than it ended in. e lines weremuch more shakey and unclear. ere was alsotoo many details in that the viewer could easilyget lost in the image. e nal logo lost all thedots that appeared in the sword and helmut,and the lines appear much smoother and uid.e sword was also ipped to align with the logotype beer.

PROCESS


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10 Stationery

StationeryBusiness Card

Leerhead

Envelope


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Stationery 11

NORSK AIR

THEPRIDEANDSPIRITOFNORWAY

Lana Orin

LANAORIN@NOR SKAI R.NO

TEGLGARD ENTRONDHE IMN-7485,NORWAY,0104

NORSK AIR

WWW.NORSKAIR .NO4773825000

FLIGHT ATTENDANT

BUSINESS CARD

Logo

Logo

Contact Ino

Employees Name

Tag Line

Back

Front


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12 Stationery

LETTERHEAD

Logo

Leer

Contact Ino


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Stationery 13

ENVELOPE

Standard Envelope


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14 Advertisement

AdvertisementMagasine Ads

Online Banner Ad

Webcon

Website

Airplane


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Advertisement 15

MAGAZINE ADS

e NORSK AIR ads are simple yetefective. e equation or creating asuccessul ad is to have a brillant imagebacked up with intriguing catch-phrase

that makes the viewere cuious aboutNorway. Also, I eel the ont is goodor the catch-phrase because its notdistracting rom the image and it givesthe ad a more authentic, older eel. eword beauty was included in each adbecause no one can resist witnessing itwhen possible.

THE PRIDE AND SPIRIT OF NORWAY

Tag Line

Logo

Catch-phrase


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16 Advertisement

MAGAZINE ADS

THE PRIDE AND SPIRIT OF NORWAYTHE PRIDE AND SPIRIT OF NORWAY


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Advertisement 17

ONLINE BANNER AD

e NORSK AIR onlinebanner ad is an ad thatis supposed to playwith the logo. Since the

NORSK AIR logo is a trollwearing a viking hat, itwould be entertaining orhim to pop into diferentplaces in Norway. Havingthis efect will cause theviewers to be morecurious about visiting

Norway themselves.


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18 Advertisement

WEBCON

16 pixels16 x 16

For the NORSK AIR website, we had to creat webcons. e webcons had to be 16 pixels at 16 x16. esedimensions are tiny that when enlarged, the image becomes completely blurry and pixelated. e reasonor the small dimensions is because the webcon is only used to help identiy the website in the tabs o thebrowser. Also, the poor enlarged quality means the image is not large and saves memory space or largerapplications to load.


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Advertisement 19

WEBSITE

e NORSK AIR websitewas deisgned to have a simplewelcome page so that it is easy

or one to book a ight andnd any other inormation thatis needed. e purpose o theglowing map o Norway is orthe customer to see all theoptions o where they wouldlike to travel. ey can also clickon any o the cities listed to nd

out more inormation about thatspecic city.

THE PRIDE AND SPIRIT OF NORWAY


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20 Advertisement

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