LNL2436
Mar 23, 2016
LNL2436
CODING FOR EXPLOSIVE GROWHire, Train, Code & Retain
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WHAT ARE WE RECRUITING TO? Opportunity-Liberty Leadership Winning Culture Office Environment Defined Career Path Systems Metrics of Success
Opportunity Give me 1 yr., I’ll give
Career Influence & Control
over Unlimited Earning Power!
Crystal Clear Path to Promotion
Control your Own Destiny-HUGE!
Winning Culture “Culture is the Combination of Leadership Personality, Clear and Concise expectations and High levels of accountability within Your Agency”* We are only as strong as the culture we Recruit to!
Winning Culture Define Value’s 1st, Choose Priorities
Decide what you can live without
Measure Agency Win’s daily Create true sense of
urgency Respect time/promote
efficiency
Winning Culture Recruit to Retain mentality
We Recruited them, But they HIRED US! Now, Do the Job they Hired you to do! Defined Roles- Chain of
Command Abundance of Energy Rewards & Recognition
Winning Culture Community Support-
Charity Social Events Social Media- Daily
Message! Dress for Success Motto/LOGO
Office Environment Productive Environment/Professional Design Inspiring, Educational & Supportive Open spaces Clean and Organized Direct reflection of owner
commitment Can I see myself driving here 5x wk
Defined Career Path Key Question: What makes your Top people feel Successful?
Design Career Development Plans
Multiple Avenues for Growth Opp’s.
Must provide Coaching/Mentorship
SYSTEMS Playbook’s-Guiding
Force Team’s “Intellectual
Property” Game Plan for Success Provide Rails
=Guidance Stabilizing Force
Metrics of Success Activity-Greatest Predictor we have 2k, 20, 100 55/10/1 Call Clinics –Goal Focused Follow up Appointments-
Worksite Expansion of Work Week
SETTING THE STAGE FINAL MRO “The Need Analysis” Attitudes Expectations Activity Vision Forecast your future:1,2,5 Yrs.
Attitude Determines Altitude Ego Checked at Door Coachable Work Ethic Add Value Leadership
Expectations First 90 days-Reality What do you expect from Me/US? What I expect from you…… Our ROI & Our Commitment Financial Expectations: Clarity!
Vision Need vs. Want Paint it for me- Bold What are you willing to do? Forecast your future:1,2,5 Yrs. Employ me into “that future”
CODES TO AGENT SUBMIT COUNT
BUILDNG THE BRIDGE TO SUCCESS AP Tracker first 8 weeks
CODES TO AGENT SUBMIT COUNT BUILDNG THE BRIDGE TO SUCCESS Dual Market Strategy- why? Weekly
Commitments/Adjustments Call the board- Branch
Competition Contests/Recognition “Go
live”
7 Hidden Reason’s Why Agents “FIRE US”
Success Depends on ability to retain agents*This ability Hinges on RELATIONSHIPS!!I’m Not making Enough Money is NOT one of themThey weren’t making any money when we hired them!
1. The Job and workplace not as expected
SOLUTION 1Paint the real picture, It’s COMPELLING!!
A realistic picture of the opportunity must be provided at the time of the CLB, and reiterated In the Friday Orientation.
1. Challenging faces of this Career2. What makes us different- what
makes us “tick”3. LNL Work history of our top
management.4. Expectations are “what we expect”!5. What you can expect from US.Were Going to do the Job your Hired us to do! You can take that to the bank!
7 Hidden Reason’s Why Agents “FIRE US”
2. There is a Mismatch between the Career and the Candidate
SOLUTION 2Retention starts at recruiting.
During the Interview Process, are you selling or buying?
1. Can you articulate your Vision- if so, how so?2. Write me a 30 second Commercial…. About You!3. Do you consider yourself a “connector”4. Our people are “valued added Consultants” 5. We require an Abundance of Energy fueled by
Passion6. Were actively pursuing Results Driven
Candidates.7. Does your DNA Push you to Accel? example’s?
I need to Buy you in parallel to Educating and Qualifying you on this Opportunity. WE NOT FOR EVERYONE!
7 Hidden Reason’s Why Agents “FIRE US”
3. Too Little Coaching and Feedback This takes WORK!
SOLUTION 3Knowledge, Skills and Motivation
What happens in your agency after the first week?
1. Has the new agent been evaluated and Released by YOU
With the Intent of “getting better daily”2. Are you Providing weekly Leadership Training Class's 3. What’s your Culture of Reward and Recognition?4. Are you doing “Talent Assessments” on your people?5. Have you designed Individual Career Development Programs for those that count on you for Leadership and Leadership Development!
7 Hidden Reason’s Why Agents “FIRE US”
4. To few Growth and Advancement opportunities
Solution 4You must have a clear path to promotion
Reality Check
1. Were they given a career track at Final/MRO?
2. Do you have multiple Unit’s in your Agency with Multiple Avenues for Advancement?
3. Are you modeling the way? They need to see it and believe it.
4. Does your CLB match the Vision they See once there hired?
7 Hidden Reason’s Why Agents “FIRE US”
5. Feeling Devalued and Unrecognized
Solution 5Praise, Reward and Recognize
Create a HIGH IMPACT Reward Zone in your Agency
1. Decruit the Negative attitudes ( body goes too)
2. Reward “The Right Activities” Success metrics early and often! Conditioning!
3. Reward around “Categories” in your Agency while maintaining high Standards
4. Keep Competition alive in everything you do. Your best people crave it and most others will too after they earn your praise!
7 Hidden Reason’s Why Agents “FIRE US”
6. Poor Life & Work Balance
Solution 6Teach Professional Productivity
1. Promote Family Life and Work balance by Leading from the front.
2. Create a sense of True efficiency
3. Time off is Earned once objectives have been met.
4. Give “Extra Milers” a reward that will replace the extra time they’ve put in.
5. What you measure is what your value, Promote quality family time for your people
-Be an example.
7 Hidden Reason’s Why Agents “FIRE US”
7. Loss of Trust and Confidence in Your Leadership Team!
Solution 7Don’t loose your perspective
1. Remember what you Sought out as a agent.
2. Become a trusted advisory and Coach 3. Correction, Direction and Affection! 4. Be Consistent in everything you do and
insist your managers do the same5. Your agents and their Needs always
come First! You need them more than they need you!!
If your agents have distractions and aren’t properly motivated, the training you provide won’t won’t have the impact you need. Here’s the 3 Pillars for Healthy agent Retention:
Financial Health: Review MRO early and often- No Surprises here, unless your not
looking.Coach up “smart spending habits”We promised them “wealth building”Now tie them to their Dreams!
Physical life: Physical fitness- helps your agents
withstand long days, Use gym passes or memberships
as weekly or monthly incentives. Be a role model- stay physically
active!.
Psychological Health: Poise and professionalism and
Grace under pressure takes maturity! –and a healthy mind
Promote the Mindset of a champion in everything you do. This is all about
Mindset- are your Setting their minds
For Success?
LNL2436