Lm.pp.10.2014.with.dataium

GENERATING MORE CUSTOMERS IN SERVICE AND SALES | WE ANALYZE, WE ENGAGE, YOU SELL, WE PRESERVE!!

DMS INTELLIGENCE™ INTELLIGENT CUSTOMER ENGAGEMENT DRIVEN BY BEHAVIOR CADENCE

MULTI-CHANNEL CAMPAIGNS THAT LOWER COST 50% AND DRIVE UP SALES 25%

World’s Largest compiler of Online Automotive Shopping Behavior

CONSUMERS ARE CHANGING THE WAY THEY SHOP, BUY, SERVICE !

Analyze

EngageSELL

Preserve

Analyze

EngageSELL

Preserve

What we do ……Use the intelligence of online automotive shopping behavior, from Dataium and a marketing engine, to increase sales, communication, and relevant messages!

Promote 1:1

Enable cross channel Marketing

Generate intelligent Leads

Track, analyze, monitor

LIVE MARKETING: THE ENGINE THAT KEEPS THE SALES WHEEL TURNING

SALES

LIVEMARKETING

DATA

INTELLIGENT DATA TO DELIVER RELEVANT AUTOMATED

MESSAGES

Dataium Data

DMS

CONQUEST DATA

The engine connects existing consumer records from dealerships DMS, as well as intelligent online shopper behavior data- builds profiles, markets a vehicle to those buyers and in turn creates showroom activity to drive sales up!

HOW DOES IT WORK?“Studies show, the more times your customer sees your relevant message, whether

it be through, Direct Mail, email, text or phone call, THE CLOSER THEY ARE TO MAKING A DECISION TO BUY FROM YOUR DEALERSHIP!”

MES

SA

GEIn Equity

Shopper StopperWeb Net

From the perimeters set in the sign-up stage, Automation is the word! The system sends messages and campaigns monthly to In Equity customers, drives loyalty, and captures and builds profiles for web visitors.

EmailDirect Mail

Call or

text

Personalized Website per Customer

LIVE MARKETING INtelligence has cracked the code between your current customer, or future customer and their buying behavior. No need to guess where they are in the buying phase or ownership cycle. We have built a system that has Unique Identifiers, to advise your dealership of any behavior or shopping phase, and immediately deploy a campaign, a relevant message, to gain a sale or to keep loyalty.

“WE MAKE YOUR DATA ACTIONABLE- If your not marketing to your customer, another dealership is!”

LIVE MARKETING CONCIERGE covers every part of your customer engagement, and is automated, with a complimentary concierge, to remind and help the automation runs smoothly, whether daily or monthly, such as Equity positions, lease returns, equity on service drive, buy back promotions, drip campaigns. Works better and less expensive than BDC, It has multi-channel delivery and deploys according to behavior, not the calendar.

“WE DON’T GIVE YOU MORE DATA, WE GIVE YOU MORE OPPORTUNITIES”

LIVE GUARD Shopper Stopper defends your dealership against your shoppers, going to explore other brands. We identify the shopper intensity by delivering the top 3 makes they are actively shopping, and deploy campaigns and alerts to stop the competitor.

“IF YOU CONTACT CUSTOMERS - BASED ON BEHAVIOR – THEY ARE 75% more likely to stay loyal”

LIVE Spend Sense matches your website visitors, and website activity to the sending site, such as Autotrader, Cars.com, or other third party vendors, to help you determine if your ROI for each vendor is worth the cost.

“IF IT DOESN’T WORK, GET RID OF IT”

LIVE Web Net catches your web browsers, and delivers the intelligence to determine:-Days in Market-First and last activity dates-User intention (time frame for buying) Curious Vs Serious-Top 3 vehicles in considerationThen according to the shopper intensity, deploys multi-channel campaign instantly (less than 48 hours) of a buy back offer or equity position of current vehicle owned (if they match DMS info) letter, email, call, text.

“WE ANALYZE, WE ENGAGE, YOU SELL”

The Intelligence product delivers shopper analytics Data, combined with DMS, and observed behavior to identify live targets

LIVE MARKETING is the engine that finds the target and pulls the trigger, deploying automated marketing to in market shoppers!

Analyze

Engage

SELL

Preserve

We surround the target, in every

step of the ownership cycle!

BEHAVIORAL DATA : SHOPPER MATCH

EXAMPLE OF DAILY INTELLIGENCE PROVIDED: HIT LIST

CONSUMER DEMAND : REPORTING FOR CONQUEST/ NEW CUSTOMERS

CUSTOMER PROFILES BUILT FROM WEB TRAFFIC

DEALER NUMBER BOARD: COMPILED

EXAMPLE OF REPORTING AFTER CAMPAIGN END DATE ( DOWNLOADED)

Example Dealer Stats ( sales )

Toyota, Hyundai, Ford, Subaru and Chevrolet

4 month campaign - sold 129, average of 32 per month.

4 month campaign – sold 165, average 41 units per month.

3 month campaign – sold 123, average 41 units per month

2 month campaign – 26 units so far ( problem with DMS data )

LIVE MARKETING and Dataium seeks to revolutionize the way car dealers market to consumers, delivering relevant messages at a relevant moment! Therefore, eliminating waste, reducing cost and improving sales month over month.

DMS Intelligence™ Intelligent customer Engagement Common

Questions…Doesn’t my CRM do this? Your CRM, activates reports on a calendar cadence, LIVE MARKETING uses a behavior cadence.

What about automated emails that CRM sends? Normally, these emails do not spark a call to action, as an email customer receives from a behavior target.Can I continue to use my CRM as usual?Yes, we suggest business as usual in your BDC, we take care of all the heavy lifting and all the call to actions that stem from behavior or equity.