Beasley Broadcast Group Launches Reputation and Social Solutions in Record Time
LMA Case Study: Beasley Broadcast Group
May 21, 2015
Case study highlighting Beasley's success story rolling out VendAsta's "Do It With Me" Reputation Management and Social Marketing services.
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Beasley Broadcast GroupLaunches Reputation and Social
Solutions in Record Time
Digital Opportunities● Online listings are full of user generated content (UGC)
○ Consumers trust UGC more than traditional
advertising
● A business's brand is what their customers say it is
"Reputation Management is expected to be a $3.5B industry by 2014."
- Kelsey Group
Digital Obstacles● New territory for traditional media
● No standardized training in place
● Support collateral yet to be developed
● Fulfillment process
● Integrations to legacy systems
What if the solutions provider could eliminate these obstacles for you?
● Beasley Broadcast Group, Inc. (NASDAQ: BBGI)
● Number of Employees: Approximately 650
● Number of Radio Stations Owned or Operated: 44
● Number of Markets Served: 11
● Number of Listeners: 6.2 million
ChallengeTo expand advertising and marketing solution offerings,
Beasley Broadcast Group required:
● Solutions with a clear value proposition
● Solutions with market opportunity
● Robust technical infrastructure
● Straightforward provisioning
VendAsta presented a complete reputation and social
presence management solution:
● Comprehensive visibility information
● Customizable alerts
● A mobile-optimized presence
● Social marketing with measurable ROI
● A Concierge CRM option to assist with all of the above
Solution
Go To Market Timeline
Wednesday: VendAsta met with The Beasley Group
Thursday: VendAsta conducted sales and product training
Friday: Beasley's sales efforts began
○ VendAsta participated in three sales calls
Results
● In three days, the Beasley Group sales people were able
to begin selling the platform
● On the first day of selling, Beasley Group closed $20,000
in new business from three calls
Strategic Market Launches
April/May 2013:
● Las Vegas, Philadelphia, Fort Myers, FL and
Wilmington, DE
June 2013:
● Miami, Atlanta, and New Bern, NC
Tier 1: Product Expert Training
● Online training with a "Company Expert"
■ Expert becomes go-to product person for
your organization
● 1 - 2 months of weekly meetings to familiarize
themselves with the platform
Tier 2: Seminar Training
● Basic Training: How to
pitch effectively, Q&A
○ Led by our Sales
Solutions Specialist
● Access to pre-made
collateral (sales decks,
partner invites, and more)
That's it. No more Obstacles.
● Standardized training sessions
● Support collateral for sales teams
● Easily integrated technical solutions
● Available backend fulfillment center
Start selling digital in record time
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