LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •

LLP@TecnicoClass 1

Luis Caldas de Oliveira

Agenda for Class 1• Class Introduction

• Business Models and Customer Development

• Business Model Presentation

• Team Presentations

• Customer Acquisition

• Work for Next Week

Class Introduction

Instructors

• Prof. Elsa Henriques

• Prof. Luis Caldas de Oliveira

• Diogo Henriques

Key Concepts

• Students are experts in their fields

• Advisors are technical consultants

• Mentors are business counselors

• Instructors are experts in the LLP model

Key Points

• Evidence-based entrepreneurship (not “faith-based”)

• Students need to “get out of the building”

• Time management: intense and fast

• Community: every class member must actively comment the other teams

Before Each Class• Talk to 10 customers about lecture (n-2)

• Update narrative and canvas (n-2)

• Revise MVP based on findings about (n-2)

• Prepare presentation with findings about (n-2)

• Formulate hypotheses about (n-1)

• Prepare interviews about (n-1)

• Talk to mentors and advisors

• Watch Udacity lecture (n)

In Class

• Q&A about lecture (n-1)

• Team present findings about (n-2)

• Summary of lecture (n)

Business Models andCustomer Development

Business Models

http://www.slideshare.net/sblank/lecture-1-business-model-customer-development/2





Business Model Canvas






Customer Development






Market Types






Market Size






Customer Discovery






Customer Validation






Business Model Presentation

Teams Present Weekly

Update Business Model Canvas Weekly

Use Canvas As a Weekly Scorecard

Week 3

Week 2

Week 1

20THIS WEEK

105TO DATE

INTERVIEWS:

Talk to 10-15 Customers a Week

Mandatory Office Hours with Partners, a Mentor dedicated to team, uses LPC for review, Advisors as domain experts

Lean LaunchPad

1 week before

Mentorship

Product Continual Revisions to MVP based on Customer Discovery

Customer Discovery

Team presents weekly in front of cohort, formal curriculum, Optional: Office space, weekly dinners w/guest speakers

10-15 customer interviews/week, present results in front of peers

FramingHypotheses

Education / Community

Application by BMC, Initial Canvas, Updated Weekly Canvases

Lessons Learned What we thought, what we did, what we found, what’s next.

Slides• Slide 1: Cover slide

• Slide 2: Business Model Canvas

• Slide 3: Identify market type

• Slide 4: Identify market size

• Slide 5: Identify competitors

• Slide 6: Propose experiments to test Value Propositions, Customer Segments, channel, and revenue model of the team’s business model. What constitutes a pass/fail signal for each test?

Team Presentations

Customer Discovery

Customer Discovery

• Death by Demo 1http://vimeo.com/groups/204136/videos/76390080

• Death by Demo 2http://vimeo.com/groups/204136/videos/76172223

• Death by Powerpoint http://vimeo.com/groups/204136/videos/76171146

• Understanding the problemhttp://vimeo.com/groups/204136/videos/76173388

• Attention to Outliershttp://vimeo.com/groups/204136/videos/76177672

http://vimeo.com/groups/204136/videos/76390080












Customer Discovery Checklist

http://startupweekend.wistia.com/projects/zt618zz0r7





Next Week

Catch-up Udacity

• Lecture 1: What We Now Know

• Lecture 1.5: Business Models and Customer Development

Before Next Class

• Talk to 10 customers about your project

• Learn to use LaunchPad Central (LPC)

• Update LPC Narrative and Canvas

• Prepare Class Presentation

• Watch Lecture 2: Value Proposition

Obrigado

LLP@Tecnico Class 1 - ULisboa · Agenda for Class 1 • Class Introduction • Business Models and Customer Development • Business Model Presentation • Team Presentations •

Documents