Ljubljana

• 1. Library Advocacy: The Lions Story Wednesday Oct. 16, 2013 Ljubljana, Slovenia Stephen Abram, MLS

2. Until lions learn to write their own story, the story will always be from the perspective of the hunter not the hunted. 3. 3 Library Advocacy: The Lion's Story Are you framing your library's story well? Are you sharing measurements about your impact, or still beating the drum of raw statistics that show funders where to cut? Are you using great gift of social media to engage and get your message out. Has your library's marketing and communication plan stepped up to the 21st Century? Are we ready for advanced data mining of our websites, circulation and membership records? Are you ready for the reach beyond outreach? What are the skills and competencies that library teams need? 4. First . . . Lets stop using the word advocacy Lets discuss influence and being influential . . . 5. 5Second . . . Lets start using verbs to describe ourselves in the context(s) of our members, audiences and communities. 6. Third . . . Lets build on our legacy of trust and respect and our foundation of collections and places to shine 7. 7Foundations 8. 8House 9. 9Home 10. Fourth . . . Lets emphasize the humans that make the magic happen . . . Library staff 11. Grocery Stores 12. Grocery Stores 13. Grocery Stores 14. Cookbooks, Chefs . . . 15. Cookbooks, Chefs . . . 16. Meals 17. Fifth . . . Lets focus on VALUE, IMPACT, and POSITIONING (VIP) Whats the music and magic you hear? Play? Do? 18. Are you locked into library financial mindsets? 19. What about value and impact? 20. Or shall we stick with this? 21. Fifth: Lets talk to the right people Who matters? Who should be there? How do we train ourselves? 22. Audiences Politicians and Candidates Scholars and scholarship Communities Ourselves: academic, public, school, special and all the friends Members and cardholders 23. Its the stories that happen inside your library that matter . . . Not just the ones you have on the shelves. Tell those stories Encourage the heart . . . Better yet . . . Collect the stories in your users voices 24. Sustaining Relevance Being Relevant Communicating VIP Real relationships Being a real professional 25. 27The signs . . . Theres always another view 26. Personal and Institutional Impact: Strategies and Tactics Lets talk . . . 27. Are we a culture of poverty? 28. Do You Feel Poor? 29. Smelly Yellow LiquidOr Sex Appeal ? 30. 36 31. Stephen Abram, MLS, FSLA Consultant, Dysart & Jones/Lighthouse Consulting Cel: 416-669-4855 [email protected] Stephens Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1 32. What Does Boundarylessness mean? Borderless