Jul 08, 2015
Leisure Industry Week (LIW) is the annual event that attracts over 13,000* visitors from the entire out-of-home leisure industry. It’s the UK’s only exhibition with the depth and breadth to attract thousands of senior decision-makers from the public and private sector and place them in one inspirational business environment.
* Organisers Statement pending ABC Audit
What is the ‘The Sport Show’?Formerly known as Sports Development Week, the event was launched in 2006 to create a National Sports industry event alongside the wider health and active leisure sectors served by Leisure Industry Week (LIW).
The event is designed to embrace all key stakeholders in the sports industry, to provide a showcasing, networking and educational event that connects communities and serves as a driver for change.
The Sport Show’s co-location with the wider active-leisure sector served by Leisure Industry Week (LIW), provides a unique opportunity to develop partnerships with both private and public sector stakeholders.
The exhibition, live demonstrations and extensive education programme, support Sport England’s pathways for Grow, Sustain and Excel, whilst relating to three core themes:
Increasing Participation
Developing Infrastructure
Improving Performance
123A unique opportunity...
Free to attend conference that supports the sports industry.
Attracted 350 delegates over the 3 days.
The joined-up and all inclusive education programme provided delegates with presentations, workshops and debates on the latest strategic thinking for the sports industry.
The programme mirrored the core themes of the exhibition to create a must-attend conference event for all sport and leisure professionals with an interest and / or remit to; increase participation, develop infrastructure, boost performance, and meet the challenge of the 2012 Olympics and Paralympics.
What happened at the 2008 event?Launch of the National Sports Conference, “Meeting the 2012 challenge”, to run alongside the exhibition and form the bedrock of the education programme.
Live demonstrations in the Vittel Sports Arena
Including spectacular demonstrations from British Gymnastics and the RFU
Interactive ‘dry-tri’ supported by British Triathlon and the Amateur Rowing Association.
What happened at the 2008 event?
Live Exhibition Attracted over 70 commercial suppliers, NGB’s and delivery agencies.
Hosted conferences
UK Strength & Conditioning Association (UKSCA)Performance seminars
Major Moves (Physical Activity promotion)
Consultancy Clinics
Building Schools for the Future School Sports Facilities Clinic
Edge Architects FREE project advice clinic
Who attends ‘The Sports Show’?13,000* visitors attended LIW and Sports Development Week in 2008
* Organisers Statement pending ABC Audit
1102 ....... Local Authority Leisure Centre
1041 ....... Sports Clubs
344 ..... Local Authority Trusts
723 ..... Schools, Colleges and Universities
239 ...... Architects, Consultancies, Building Companies
210 ........ Stadium/Arena
857 ...... Training/Coaching
200....... County Sports Partnerships
1175 ....... Health/Medical Sector
81 ........... Infrastructure/Regeneration
193 ........ Local Authority Management Contractor
98 .......... Sporting Governing Body/Agency
1044 .... Swimming Pools
Local Authority Sport
Treasurers Trainers / Coaches
PartnershipManagers
PhysiosCommunity DevelopmentManagers
School SportPartnerships
DevelopmentOfficersMembers
Universities
HealthPromotion
League Officials
UK Sport
Skills Active
Head of Facilities /Project Managers
Coaching Development Mngr.
Youth Sport TrustLondon 2012
Local Authority Regions
Chairman / CEO
PE Staff
Physical ActivityCo-ordinators
Community Directors
Chief Executives / Directors of Finance
Sports Coaches
Headteachers
Primary Care Trusts
Schools Development Mngr.
CCPR
BOA
Leisure & Culture
Sport EnglandRegions
Governors / Business Managers
Grass Roots Amateur
Professional Elite Leisure Trust
Leisure Manage-ment Contractors
Higher Education Development Mngr.
Sport England
County Sport Partnership
RDA’s CulturalConsortium
Regional Development Mngr.
Sports Coach UK
Specialist Legal & Financial Advisors
EngineersCapital Project Managers
Building Contractors
Stadium ManagersConsultants
ArchitectsDesigners
Local Authorities
Regional Agencies
Education
Health
Sports Clubs Management
National Governing
Bodies
National Agencies
Infrastructureand Regeneration
Stakeholder map
They are a decision making audience62% of all visitors are senior decision makers
When they come, they come to buy52% of visitors expressed intent to buy products and services at the show
And when they buy, they buy big23% of visitors with purchasing power have responsibility for expenditure over £250,000
More than just quantity…13,000* visitors attended LIW and Sports Development Week in 2008
* Organisers Statement pending ABC Audit
Visitor research findings*88% have purchasing or advisory influence
75% attended LIW to source new suppliers
70% attended LIW to source a specific product/service/technology
61% fulfilled their objectives to purchase/place order/sign contracts at LIW
70% attended to compare products with a view to placing orders at a later date
66% attended to help make a decision about a product(s)/services they were thinking of buying
83% have the propensity to purchase a product/service from an exhibitor seen at the show over the next 12 months
42% have found new suppliers they wouldn’t have considered using as a direct result of attending LIW
34% are considering purchasing products/services they wouldn’t have considered had they not visited LIW
23% have already purchased or placed orders for products/services they wouldn’t have placed had they not visited LIW
84% attended to identify new opportunities/markets
95% attended to keep up to date with industry trends/developments
85% attended to see the industry players in one place
80% attended to strengthen existing relationships
88% expressed a strong intention to attend LIW next year
61% have not visited any other industry event in the last 2 years
85% have expressed that LIW is important to them/their company
* Source: Independent research conducted by Vivid Interface
Chief Executive WESSEX SPORTS TRUST
Cycling Manager MANCHESTER VELODROME
Director of Sport and Exercise UNIVERSITY OF EDINBURGH
Head of Sport IMPERIAL COLLEGE LONDON
Head of Sport UNIVERSITY OF WESTMINSTER
Partnership Development Manager SOUTH YORKSHIRE SPORT
Sports Development Manager UNIVERSITY OF SOUTHAMPTON
Architect SAUNDERS BOSTON
Partnership Development Manager HAMPSHIRE COUNTY COUNCIL
Sports Development Manager CAMBRIDGE CITY COUNCIL
Head of Sport & Leisure Service STOKE ON TRENT CITY COUNCIL
Facility Manager LEICESTER CITY COUNCIL
Facility Manager EAST RIDING OF YORKSHIRE
Partnership Development Manager ARROW VALE HIGH SCHOOL
Facilities Development Manager UNIVERSITY OF SUNDERLAND
Architect S&P
Project Management EMMANUEL SCHOOLS FOUNDATION
Operations Manager READING SPORT & LEISURE
Head of Finance FREEDOM LEISURE
Head of Sports Facilities EDGE HILL UNIVERSITY
Head of Sports Science MANCHESTER CITY FOOTBALL CLUB
Sample visitors
Show partners and supporters
The Sport Show media partners
Testimonials “SDW is an important part of our communications, to have a national event for the sports industry that engages with such a diverse range of stakeholders is extremely useful, we even secured a new sponsor through the show this year.”
Mark Pritchard Media and Marketing Manager, Volleyball England
“I’m pleased that the sports industry is establishing itself at LIW, as a first time exhibitor we had an excellent show. Aside from collating 115 strong leads, we made numerous contacts with key industry stakeholders and established dialogue with people that we had never envisaged being able to get in front of!”
Matthew Warren Director, UK Sports Innovations
“LIW provides the perfect platform for sports coach UK to meet with coaches and key industry stakeholders. Aside from networking with key clients, the show is ideal for showcasing our key initiatives and the work of the organisation. We look forward to developing our relationship in 2009 and rubbing shoulders with more Governing Bodies of Sport and delivery agencies.”
Heather MoirMarketing and Communications Manager, Sports Coach UK
“Mondo and Altro both were pleased with the quality of attendees at the 2008 LIW exhibition. We had over 20 requests for future appointments to highlight further our sports flooring systems for Basketball, Volleyball, Badminton and Multi Sports Areas.. As suppliers of the Athletics Track, Basketball and Handball courts to this years Beijing Olympic Games, 2008 was always going to be a special year for Mondo with the LIW exhibition being key to promoting the Mondo Altro range of sport surfaces. It was also very encouraging to see the sporting governing bodies this year playing a proactive role within the show. Mondo and Altro intend to support the 2009 LIW exhibition by increasing the size of our stand allowing even more space to highlight our sport surfaces further.”
Craig JackSales & Marketing Director, Mondo UK Sport Surfaces
Further development of the National Sports Conference
Creation of a new exciting demonstration feature to create further buzz and excitement surrounding the sport show.
Further engagement of existing and new partners, Governing Bodies of Sport and delivery agencies to help facilitate further growth
Plans are in motion for the creation of an annual sports industry evening networking event, to further cement the Sport Show’s position as the UK’s only all encompassing sports industry event.
‘Cutting Edge’ will provide a dedicated exhibition area to highlight innovation through products and services from across the leisure industry.
Development for 2009...
...the UK,s only all encompassing sports industry event.
Book early and benefit from:Preferential stand location options
Reduced space costs
Reduced contractor rates for stand extras
Access to our dedicated PR agency (Promote PR)
Opportunity for inclusion in e-newsletters sent to our entire visitor database
Opportunity for company press releases to be hosted on the Leisure Industry Week website
Inclusion in LIW supplier and tender service
Access to a professional studio, for the production of streamed video, for hosting on LIW TV (www.liw.tv) and in your own communications (small fee applies)
More than just a three day show…
Highly targeted
Flexible
A two-way communication process
The buyer comes to you
Neutral sales environment
A three-dimensional media
Fast market penetration
Benefits of exhibiting?Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together – which in today’s climate, is a potent force for any business.
Exhibitions combine the mass-reach of advertising, the targeting of direct mail, the persuasive power of face-to-face selling, and the networking benefits of the Internet, to create a unique environment in which a wide range of sales and marketing objectives can be pursued, either singly, or side by side.
A unique opportunity...
Contact details & booking information
Stand costsSpace Only ...........£339 per m2
Shell Scheme .......£369 per m2
(carpet, walling, ceiling grid and nameboard included)
Jonathan Monks+44 (0)20 7955 [email protected]
Alex Hanrahan-Soar+44 (0)20 7955 [email protected]
To request a floorplan, book a stand or sponsorship opportunity please contact :