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Living Social Margaret Lawrence Alabama Cooperative Extension System
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Living Social: Getting the Most Out of Your Social Media Networks

Nov 28, 2014

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#nexc2012 #679 Getting the most out of your social networks to enhance the visibility of your organization.
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Page 1: Living Social: Getting the Most Out of Your Social Media Networks

Living SocialMargaret LawrenceAlabama Cooperative Extension System

Page 2: Living Social: Getting the Most Out of Your Social Media Networks

What do you do when you go to the pool?

Lounge far away from the water. You really just want to be seen.

Sit on the pool edge. You may need to splash some water on your legs.

Jump in! You want to take advantage of every moment.

Page 3: Living Social: Getting the Most Out of Your Social Media Networks

Why are people reluctant to jump in? It’s a fad that will go away It’s not used by my clients It cannot be used to build or maintain

relationships

I don’t have time I don’t want to learn I don’t want to be that connected I think face to face is better

Page 4: Living Social: Getting the Most Out of Your Social Media Networks

My Boss Wants Proof It Works First

Page 5: Living Social: Getting the Most Out of Your Social Media Networks

Date Visits Average by Day Visitors2010 11,603 39 3,942

Page 6: Living Social: Getting the Most Out of Your Social Media Networks

Date Visits Average by Day Visitors2010 11,603 39 3,942

2011 31,903 87 13,151

Page 7: Living Social: Getting the Most Out of Your Social Media Networks

Date Visits Average by Day Visitors2010 11,603 39 3,942

2011 31,903 87 13,151

2012 49,480 188 13,182

Page 8: Living Social: Getting the Most Out of Your Social Media Networks

Date Average Visits per User2010 2.78

2011 2.43

2012 3.75

Page 9: Living Social: Getting the Most Out of Your Social Media Networks

Date Visits Top Device2010 109 iPhone

2011 692 iPad

2012 2,776 iPad

Page 10: Living Social: Getting the Most Out of Your Social Media Networks
Page 11: Living Social: Getting the Most Out of Your Social Media Networks

What do I have to do when I jump in?

Have a buddy first One stroke at a time Know the rules Marco Polo Join in Make friends Beach Balls & Water Wings

Page 12: Living Social: Getting the Most Out of Your Social Media Networks

Where are you going?

Set goals Measure effectiveness Revise goals as needed

Page 13: Living Social: Getting the Most Out of Your Social Media Networks

A Day in the Life of Backyard Wisdom

Add a few posts to Backyard Wisdom Facebook page.

Look over Twitter feed and retweet several quality tweets.

Schedule original content tweets and Facebook posts using HootSuite

Upload podcasts Pin images from Backyard Wisdom

blog posts

Page 14: Living Social: Getting the Most Out of Your Social Media Networks

Living SocialMargaret LawrenceAlabama Cooperative Extension [email protected]@backyardwisdom+Maggie Lawrencehttp://www.facebook.com/BackyardWisdomhttp://pinterest.com/backyardwisdom/